Make a connection with potential consumers
As love fills the air with the fragrance of dark chocolates, crisp perfumes, and fresh bouquets, it’s hard not to notice that Valentine’s Day is right around the corner. Many will be on the hunt for the perfect gift for their loved ones, and with the right strategy, your business can be top-of-mind when their search begins.
Jewelry is the most popular Valentine’s Day gift, according to the National Retail Federation. In 2017, U.S. consumers spent a total of $18.2 billion on their sweethearts on Valentine’s Day — and 20 percent of those consumers were expected to buy jewelry, spending a total of $4.3 billion.
With so much revenue going toward jewelry this time of year, we’re here to help your business use social media as a tool to increase awareness and bring in new customers.
Use these three tips to charm shoppers into checking out your business this Valentine’s Day.
1. Run a contest on Instagram
Contests are incredibly useful when it comes to increasing engagement and awareness on Instagram. Many are designed to incentivize users to comment on the post, tag friends, or follow the page for a chance to win the prize. This instantly boosts interaction and gives many new consumers the chance to fall in love with your business.
This post from a jewelry boutique is a great example of how you might go about setting up your contest.
2. Share customer testimonials
Getting positive feedback on review sites like Facebook, Google, and Yelp is not only flattering as a business owner, but it’s extremely valuable to other consumers. In fact, 88% of consumers claim to trust review recommendations as personal recommendations. For that reason, if someone leaves a positive review for your business this season, share it on your page! You’ll be thanking that friendly customer for their feedback while potentially matchmaking your business with a new customer.
You could post your testimonial in the form of a graphic like this jeweler did:
3. Make connections on Twitter
Twitter is a great platform for conducting casual conversations with potential customers. If you notice someone in your area talking about your field of expertise (like diamonds, birthstone necklaces, or tennis bracelets), reach out and start a conversation with them! Whether it’s a short chat or a longer series of engagement, you’re putting your name on their radar just in time for Valentine’s Day.
You’ll see below how a custom jeweler was able to bring in a new customer through a simple conversation.
With these three tips at the ready, you’ll be better at making connections than Cupid himself.
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Bring New Customers to Your Jewelry Store on Valentine’s Day was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.
Source: Main Street Hub