Topic: Reputation

Reputation tips and tricks

Content Outreach: How it Can Improve the Online Reputation of Your Business 0

By now if you have been considering improving your public relations campaigns, online reputation, or ability to reach new customers/clients through the internet, you’ve heard about content marketing. Content marketing…

The post Content Outreach: How it Can Improve the Online Reputation of Your Business appeared first on Massive Brand PR.


Source: Massive Alliance

Hubsters Makin’ Moves: Kate Hrdina, Associate Product Manager 0

When Kate Hrdina moved to Austin to join the Main Street Hub Team, she was excited to have the opportunity to give back to local businesses — like the one her father owned for 34 years.

Over her past three years with the company, she’s made an impact on our customers in more ways than one. Kate joined us as a Community Manager and is currently a member of our Product Team.

Get to know Kate, and learn how she used her skills to transition her career:

Tell us about yourself!

“I was born and raised in Columbia, Missouri. I studied Food and Wine Journalism at the University of Missouri and then moved down to Austin after landing a job with Main Street Hub. I don’t have a dog, but if I did, it would be a Golden Retriever. I love to cook and bake, and I have the travel bug 24/7.”

What drew you to Main Street Hub?

“I loved the mission — to create thriving local economies. I grew up in Columbia, Missouri, which has a really vibrant local scene. My dad has been a small business owner for 34 years, and lots of my close family friends are local business owners. It’s important to feel passionate about what you’re doing every day, and three years later, that’s still true for me.”


Associate Project Manager Chelsea Poe (left) and Kate (right) after graduating from SemiPro

What roles have you held here?

“I started out as a Community Manager, and a few months in, I quickly jumped on the opportunity to pilot our Customer Request Team. I eventually built that into a full-scale team and started my first role in management as the team lead. At the same time, I also participated in our SemiPro program, which is a product bootcamp of sorts. After graduating from the program, I transitioned into a full-time Associate Product Manager role. That’s where I am now!”

What was your favorite part of each role you’ve had here?

“Oh man, every team I’ve been part of has been amazing! As a Community Manager I was completely blown away by the creativity of the people around me. I loved being constantly inspired by my witty, brilliant teammates and trying new strategies with my writing.

“As part of the Customer Requests Team, I loved being at the forefront of building out something new. I learned that even with a small team, if you’ve got passionate, dedicated people, you can make amazing things happen.

“On the Product Team, I love that I get to collaborate with and learn from so many people across the company on a daily basis — from Engineering and Product Design to Operations and Sales Leadership.”

“Honestly, the teams here are incredible.”

What’s one thing you’ve learned that’s applied to all of your roles?

Take Ownership for whatever you’re working on, big or small. Apply a critical eye to what you’re doing, and find ways to make it better. No matter how uncomfortable it is, be honest when you make a mistake, and ask for help. That’s the only way you’ll grow.”

Is there anything that surprised you when you transitioned into different roles?

“As I’ve been on different teams, I’ve seen some of the challenges we face as a company from new perspectives. There are so many ways to look at the same problem.”

Advice for someone who wants to transfer internally?

“1. Meet people and learn what they do every day. I had no idea what product management was before starting here. I got the opportunity to work with Alyssa Bernstein (Senior Product Manager) and OJ Hornung (Lead Designer) on some projects as part of the Customer Requests Team, and I just started picking their brains about the Product Team. I became really interested in product and took every opportunity to participate or just get advice from people on that team.

“2. Read. A lot. Find books in the company library that talk about other roles. Ask for article recommendations on topics you want to learn about. Get your hands on materials that other people have published — not only will it teach you about other roles, but it’ll teach you how other people and companies outside Main Street Hub think about that role.”

What’s your favorite small business, and why?

Papalote Taco House on South Lamar. It’s a little hole-in-the-wall spot that has the best tacos, no matter what the occasion. Need a post-yoga breakfast taco? Papalote. Feeling tired after a long day at Barton Springs? Papalote. You get the point. Order the Alambres on corn. Actually, order two. And don’t forget the homemade red salsa in the fridge.”

Want to take the next step in your career? Check out our current job openings, and apply!

We love helping Hubsters grow their careers! Get to know Will Harrington, who transitioned from being a Platform Specialist to an Account Manager here, and Olivia Brown, who transitioned from being a Sales Representative to a Recruiting Coordinator here.

Don’t miss Main Street Hub’s next move — follow us on Twitter, Facebook, LinkedIn, and Instagram!



Hubsters Makin’ Moves: Kate Hrdina, Associate Product Manager was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.


Source: Main Street Hub

A PeopleFinders Opt Out Strategy That Works 0

The PeopleFinders opt out process is not as simple as it looks.

We understand that if you’re someone who doesn’t want to be found on background check sites like PeopleFinders.com, learning how to opt out is very important.

But most people simply follow the opt out process on PeopleFinders.com and call it a day.

However, it’s crucial to understand how the site operates and acquires your information if you want to achieve your overall goal (keeping your personal information private).

Doing this will help you understand how to protect your information now, as well as keep things private in the future.

Whether you bristle at the thought of a stranger knowing your email address, or simply want to hide select information, taking control of the information displayed on sites like PeopleFinders.com is a great place to start.

What exactly are you opting out of?

Before you go through the PeopleFinders opt out process, let’s first talk about what the site actually is and how it operates.

According to the site, PeopleFinders is a top Data-as-a-Service (“DaaS”) provider for consumers and businesses seeking detailed insights on people, places and things in the United States.”

Apparently, PeopleFinders is one of the largest owners of public records in the US with information on nearly every adult in the country. The company essentially acts as a database by aggregating information through, “unique access to other unique data sources”.

While the site doesn’t go into much detail about the channels that PeopleFinders accesses in order to gather data about those in its vast database, one can surmise that it’s a combination of public records, publicly accessible information from different social media platforms, and more.

This process is shared by a lot of personal information aggregation websites, which we have dealt with frequently as well. Most of them share a lot of the same tricks when it comes to finding information.

So what’s the point of Peoplefinders.com and sites like it? Those in favor of sites like Peoplefinders.com say they can be a great tool to provide some initial research into a person.

Whether you are looking to hire an employee and want to make sure that their resume is accurate, or verify that your parent’s care-taker is who they claim to be, background checks can be helpful.

However, many more think that these sort of sites go too far in what they make available. Not only is the amount of information concerning, but the ease that it can be accessed.

It’s also important to keep in mind that these sites (particularly the more DIY versions like Peoplefinders) aren’t always accurate. This is one more reason to go through the PeopleFinders.com opt out steps.

A common question

Issues with PeopleFinders.com are not uncommon. While most people wonder how this site gets their information in the first place (answered above), many others want to know if this is even legal.

Unfortunately for you, yes it’s legal. Unless the information is obtained using illegal methods, site like PeopleFinders can operate free and clear of legal backlash.

If you’re someone who values their privacy significantly, this obviously isn’t what you want to hear. The best thing you can do is learn the game. Understand the entire PeopleFinders opt out process, and how you can protect your information better in the future.

There are limits to what these sites can do legally. All of them have to honor your opt out request. Take advantage of this and use some other simple tricks (covered below) to make sure you don’t have to worry about this sort of thing anymore.

The PeopleFinders opt out process – step by step

Peoplefinders.com gives users the ability to block their records from showing up in the databases that they control by choosing to “opt out”. However, this feature does not include blocking information from third party databases.

After clicking the link above, enter your information and find the current listing for your name. Once you find the correct entry associated with your name, click that entry then choose “opt out my info”. From here you will type in your email address to verify your identity, and complete peoplefinders opt out process.

There is one big caveat to be aware of with this process. While submitting this opt out request won’t remove your information from third party sources, it will likely block what people will see associated with your name when this site comes up as a search result.

However, to really prevent people from seeing this kind of personal information from sites like PeopleFinders.com, you need to come up with a long-term strategy.

The most effective strategy by far is one that focuses on building up your online presence to ultimately suppress those results that you don’t want people to find.

The most effective strategy

Let’s talk about why simply going through the PeopleFinders.com opt out process is not enough, and why some additional effort is needed.

Today, everyone gets Googled. As a matter of fact, over a billion names get Googled every single day! So, when search results that share private or unflattering information start appearing when your name is searched, it’s time to take action – because someone is definitely going to see it.

Unfortunately, your options for recourse are limited.

In the case of dealing with an entry on PeopleFinders.com, you do have the option of petitioning the website to block your information through their “opt out” feature. However, this doesn’t mean that other sites similar in mission won’t share this same private information in the future.

Remember earlier when we said a lot of these sites use the same strategies? Well, if PeopleFinders.com got your information, there’s a good chance another site will too.

That’s why after completing the PeopleFinders opt out request, it’s important to get started on the most effective long-term solution to this problem.

The great thing is that this process doesn’t have to be time-consuming.

How to do it

Once you’ve gone through the PeopleFinders opt out process, we recommend you follow a specific process to keep your information from being seen in the future.

The first thing we do is encourage people to build out their personal brand following SEO best practices. We take great pains to thoroughly explain each step in detail, so that you understand how to do it and why each step is important.

From a high level, the basic principles revolve around these three steps: scan, build, and monitor.

Scan

While we already know that one search result is your entry on PeopleFinders.com, do you know what else is out there? As we discussed before, there are many other sites like PeopleFinders that you need to be aware of, and scanning for them is how you do this.

To properly scan, you can manually type in your name to Google (or another search engine) to see what the top results are for your name. Make sure to search incognito as your results will be slightly biased based on your search history and open accounts.

Make note of rankings for pages that are important to you. If you want, you can streamline the scanning process by automatically pulling your results and tracking them with our free DIY tool.

This will help you stay aware of site similar to PeopleFinders if they start to rank highly, or show up anywhere in your search results.

Build

To build an online presence that shares accomplishments and information about you that you want others to see, start by creating (or optimizing existing) professional profiles on what we have found to be the strongest social media platforms.

This will help you outrank and suppress any listings from sites like PeopleFinders.com so your information isn’t seen while you go through the opt-out process. Again, our free DIY tool shows you the best steps to take when creating social media accounts that you want people to find when they look for you online.

In addition to these profiles, it’s also a great idea to create a website for yourself. The whole reason why you need to request an opt out from PeopleFinders is because you aren’t in control of the information.

With your own sites and properties, you get that control back.

Take all of the steps necessary to give your sites and profiles the best opportunity to rise in the search result rankings. Building and optimizing profiles and sites that you control is important, but it’s a process that takes time.

If you want to get the full effect from this strategy, be prepared to continue updating these properties and even building new ones regularly. This part of the process is huge for dealing with sites like PeopleFinders that you don’t want others to see when they look you up online.

Monitor

Once you’ve built your initial foundation, you must commit to monitoring your presence regularly. Staying on top of this will help you protect yourself from unwanted information listings and give you the ability to opt-out of sites like PeopleFinders.com immediately once they show up.

Also, once you have created your your profiles and website you want to keep an eye on them to make sure they are ranking well. Unfortunately, manually monitoring everything can become quite time consuming.

This is why we highly recommend using our free DIY tool to help you monitor what search results are coming up for your name.

If a site like PeopleFinders.com shows up you will be notified quickly so you can opt out and protect your information.

The newest feature in our DIY tool (the social scanner) also lets you monitor your Facebook and Twitter accounts for any posts that you’ve made that can be polarizing or offensive.

Whether you choose to use BrandYourself’s services or not, find whatever method works best for you to keep track of how your properties are ranking, what others are posting on your sites, and how frequently you are posting high quality content.

The value in being proactive

While the main goal of this post is to show you the best path when going through the PeopleFinders opt out process, we hope we made it clear how important it is to be proactive.

We recommend that you learn more about how to control your online reputation and the implications it can have on all facets of your life.

If you want some help making sure everything stays private, make sure you check out our free DIY tool. It will give you everything you need to stay on top of PeopleFinders.com and sites like it. Freeing up time and using the features available means you won’t have to rely on the PeopleFinders.com opt out process entirely.

Remember

Discovering that (seemingly) personal information is publicly available about you online is not the end of the world – even if it feels like it is. Start by using the PeopleFinders opt out method, and then get on top of things so you don’t have to play catch-up in the future!

The post A PeopleFinders Opt Out Strategy That Works appeared first on BrandYourself Blog | ORM And Personal Branding.


Source: Brandyourself

The Value of Strong Country Reputation in 2017 0

We recently released the 2017 Country RepTrak®, the study of the most reputable countries in the world. Canada, Switzerland and Sweden claimed the top 3 spots and all three countries have ranked in the top 5 of the study 2017-country-top3consistently over the last 6 years. This blog will explore what happened further down the list of top countries and the powerful political and economic factors influencing this year’s results.

What is the Country RepTrak® – and why does it matter?

The Country RepTrak® study is conducted annually by surveying over 39,000 consumers from G8 countries. The 55 countries included in the study are the largest economies in the world by GDP. Countries are evaluated in the areas of advanced economy, effective government and appealing environment. And as to why it matters, our data shows that country reputation has a direct impact on its economy. More specifically, an increase in a country’s RepTrak® Pulse score by 1 point in a market segment results in an average increase in 2.7% in the arrival of tourists from that market and an average growth of 1.7% in exports to that market.

US, UK and Russia Take Hits to Their Reputations in 2017

After President Trump took office, the reputation of the United States dropped by 8.1% or 11 positions in the ranking. The aspects where the United States saw the greatest declines were effective government, social welfare, ethical country with high transparency, and responsible participant in the global community. The US scores particularly decreased across the board from respondents in Mexico, with Trump’s antagonistic message towards the neighboring country hitting home. Interestingly, there was an increased feeling of empathy within the US population towards Mexico.

Russia experienced the second highest drop in rankings related its growing role in global policy, which has generated suspicions among international observers. The biggest decrease in ratings were in the areas of ethical country with high transparency and responsible participant in global community.

The reputation of the United Kingdom fell by 3.8% or lost 5 positions in the ranking as a result of Brexit, but interesting to note, the internal reputation of the UK – how the country views itself – is at a record high. Brazil has the opposite situation – the exit from negative headlines related to the Olympics and World Cup has allowed the country’s reputation among the international community to recover but its internal reputation and its reputation within Latin America remains low.

Increased Economic Stability Aided Greece, Spain and Portugal

Greece experienced the highest improvement in reputation with an increase in Pulse score of 14.3% and a shift upwards of 7 positions. This is due to the reduced critical headlines in the international economic press.

Spain and Portugal continue to improve their reputations as their economies gradually recover. Spain’s Pulse score improved by 5.2% and climbed 4 positions in the rankings and Portugal’s Pulse score increased 3.1% and climbed 2 positions in the ranking.

2017 Most Reputable Countries – Rankings & Scores

top55-countries-graphic-2017

[ Download the 2017 Country RepTrak®]

More on country reputation:


Source: Reputation Institute