5 local businesses you should follow on Instagram
With 800 million users, it’s not surprising that Instagram is the second most popular social media network.
Majority of these users are looking to connect with local businesses like yours — 80% of users follow at least one business on Instagram, and there’s a steady increase in users requesting information about your business through the app.
Whether you have an established Instagram page or you’re just getting started, check out these local businesses on Instagram for some serious inspiration:
Juice bar in Austin, Texas
There are a lot of things happening in your community — do what Juiceland did, and get your business involved in ‘em! Juiceland shared this photo at Austin City Limits, a popular music festival in the city. Not only are they showing off their product, they’re associating themselves with a community event and reaching out to a new demographic that may not have heard of them before with ACL’s hashtags.
Event venue in Laredo, Texas
Instagram posts need to be visually appealing, but they also need to be engaging. Creating a graphic like Altezza Events did is a great way to start conversations with your followers. Ask them a question related to your business or encourage them to leave their favorite memory of your business in the comments — this is an awesome way to strengthen your relationships with your customers.
Rowing studio in Austin, Texas
Over half of potential customers check out your business online before visiting you in store, which is why Instagram is a great space to show off your business and products or service. This video from one of Rō’s classes shows new rowers exactly what a class will look like and entices them to come in and try it themselves.
Dog day care in Alexandria, Virginia
Frolick Dogs understands what their fans want to see — dogs. And the only thing better than one adorable pup photo is a collage of pup photos. Think about what your customers and online followers would enjoy, and post that!
Restaurant in Austin, Texas
Taking your own photos and videos for Instagram is important, but so is sharing your customers’ photos! Chi’Lantro does a fantastic job of reposting content that their followers tag them in. This is a win for your business because you get access to great content, a win for your customer because you’re engaging with them, and a win for potential customers because they get to see something exciting about your business.
Next time you post on your small business’ Instagram page, remember:
Engage with your community
Show off your products or services
Post what people want to see
Use user-generated content
Want more Instagram resources? Check out these blog posts:
Source: Main Street Hub