Topic: Reputation

Reputation tips and tricks

Why I Love Local: Greene’s Florist 0

By Summer Williams

Summer Williams grew up in Weatherford, Texas and joined the Main Street Hub Team as a Community Manager in February 2017. After spending eight years as a humor columnist for Houston Community News, Summer is excited to use her writing skills to help local businesses — like her family’s flower shop.

Greene’s Florist is what some would call an institution in a small town. It’s one of the longest running businesses in Weatherford, Texas — it was opened in 1957 by my great-grandmother, Wilma Greene, and then, taken over in 1965 by my grandfather, Bobby Greene. After his passing in 1998, my mother, Donti Greene Dennis, and aunt, Erika Greene Forrest, along with my grandmother, Harlene Greene, took over ownership of the shop. Not that they hadn’t been there already; my mother started working there as a teenager, and my aunt, in her early twenties.

All three still run the business today — my mother as a bookkeeper and designer, my aunt as an office manager and designer, and my nana still helps deliver flowers twice a week. The shop is beloved, not just by our family but by our town — everyone knows at least one of the Greenes personally and never has an ill word to say about them.

My sister and I did a lot of growing up there too. It’s where we got our cheeks pinched, learned how to cut flowers and take orders, and later even learned to drive using the delivery vans (sorry for all the scares, Nana!). Ironically, I never actually learned how to design arrangements. I blame text messaging since it became so popular my sophomore year of high school.

Four generations of my family have worked at Greene’s. When I smell flowers, I don’t just smell their sweet aroma — I smell my home. I’m reminded of my family and all the years that I spent hanging out around the shop and delivering flowers with my grandmother. There is so much love and history in that building — you can feel it when you walk in — and that’s what they share with their customers every day.

There’s nothing like going into a small business and knowing exactly who will be waiting behind the door to help you, and I think that’s what local is all about. Those are the people who will go out of their way for you, who remember what you like and what you don’t, and who empathize with you whenever anything good or bad happens. Greene’s Florist does this in every way and has since the very beginning.

Supporting local isn’t just a way to put money back into your city — it’s a way to say thank you.

Learn more about our team’s Reverence for Local Business:

How Local Business Helped Me Discover Community by Austin King

My Love for Local: A Sheep at the Wheel Yarn Co. by Kayla Moses

Follow us on Twitter, Facebook, LinkedIn, and Instagram!



Why I Love Local: Greene’s Florist was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.


Source: Main Street Hub

Making an Impression on Millennials 0

5 things your business must do to market to millennials

There’s one question that frequents the minds of many small business owners:

How do I market to millennials?

As a local business owner, you’re already better positioned than large corporations to reach people aged 18–34 years old because millennials prefer to shop small and local.

With approximately 80 million millennials eager to spend about $600 billion every year, understanding how to reach this demographic can result in an increased bottom line for your business.

The first thing your small business should do to start connecting with millennials is establish itself online — create social media profiles, develop a website, and claim your review pages.

Millennials spend 18 hours/day on average consuming content — being present in these online spaces is the first step to make sure they’re consuming yours.

Need help establishing your online presence? Get started with us here!

Gary Vaynerchuk, CEO and cofounder of VaynerMedia, says it best:

“Anyone [under the age of 40] discovers a business for the first time by either: (A) Google searching or (B) finding their content on social media. If you are not crushing it and focusing on the content that you put out on the most important social platforms, you’re going to become mute and obsolete in the modern day of doing business.”

Try these 5 things to make your business stand out to millennials:

Be Authentic

Brand authenticity is the second most important factor for millennials when deciding which businesses to support and visit. (The first? Loyalty discounts.)

Tell your business’ story, develop your brand’s voice, and share behind-the-scenes details about your product and store.

When it comes to reaching out to millennials, they would rather see you focus on telling the story of your business instead of going in for the hard sell — 84% of millennials say they don’t trust traditional forms of advertising because it feels inauthentic.

Learn more about developing and maintaining an authentic online brand here!

This is a great opportunity for your business to get creative and show off what makes it unique!

Engage, Engage, Engage

Whether it’s liking a customer’s comment on a Facebook post or replying to a customer service request on Twitter, millennials don’t just appreciate a response from your business — they expect it.

Extend your incredible customer service skills online — delight your customers with these 5 tips!

Over 60% of millennials say they’ll become loyal to a business if the brand engages with them online. Building relationships with social media followers online can turn them into loyal customers offline!

Focus on the Experience

Generally, millennials are making less money than their baby boomer counterparts, and they’re more likely to spend money on experiences than things, which is why you have to market your business or product as an experience.

For example — if you’re a restaurant, focus on how your shared small plates will bring friends closer, or if you’re a clothing store, show off how your new sundresses are the perfect thing to pack for brunch in a new city.

A millennial is more likely to visit your store or restaurant if they’re treating themselves to an experience instead of just another pair of shoes.

Support Your Community & Showcase Your Values

When millennials are deciding which company to give their dollars to, they look at more than just the business’ offerings. How businesses treat their employees, give back to their communities, and what they value can influence a millennial’s purchasing decision.

Millennials think community is one of the most important aspects of life — both in their personal and professional lives. Showing your business cares about your community will help build relationships with this demographic.

For example, try sharing employee appreciation posts on your social media pages, host volunteering events and donation drives, or speak up about a cause your business is passionate about.

Discounts

Over 60% of millennials respond well to loyalty programs, discounts, and coupons — meaning, they’re more likely to come eat dinner at your restaurant or book your hotel if there’s something in it for them.

Offering a discount is a great way to bring millennials into your business and strong loyalty programs are a great way to keep them coming back!

Adapting your online marketing strategy to appeal to millennials may take a bit of effort, but will pay off for your local business in the long-run!

Sound time-consuming? Let us do it for you! Get started with us here.

Want to see how we connect with millennials? Follow us on Twitter, Facebook, LinkedIn, and Instagram!



Making an Impression on Millennials was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.


Source: Main Street Hub

#29 – Social media shackles, RFID chips under the skin, and $1M awarded for defamation! 0

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Should you track or police your employees’ every move and tweet? We discuss this and more.

Each week, Erin Jones and I take a look at the most interesting reputation management stories, answer your questions, and share valuable ORM tactics. In this week’s episode:

If you have a question you would like us to tackle, please leave a comment below or on my Facebook Page.

Transcript (forgive us for any typos):

Coming Soon!

The post #29 – Social media shackles, RFID chips under the skin, and $1M awarded for defamation! appeared first on Andy Beal .


Source: Andy Beal

How Online Reputation Management Prevents Revenue Loss 0

Bad word-of-mouth can cost your business tremendous revenue, and in this digital era, your online reputation is word-of-mouth. Here is what you need to know about online reputation and how to…

The post How Online Reputation Management Prevents Revenue Loss appeared first on Massive Brand PR.


Source: Massive Alliance