Your online reputation is just as, if not more, important than your offline reputation. What goes on the internet about you or your business can stay there until the internet stops working. Although this may […]
Source: Search Reputation
Summer Williams grew up in Weatherford, Texas and joined the Main Street Hub Team as a Community Manager in February 2017. After spending eight years as a humor columnist for Houston Community News, Summer is excited to use her writing skills to help local businesses — like her family’s flower shop.
Greene’s Florist is what some would call an institution in a small town. It’s one of the longest running businesses in Weatherford, Texas — it was opened in 1957 by my great-grandmother, Wilma Greene, and then, taken over in 1965 by my grandfather, Bobby Greene. After his passing in 1998, my mother, Donti Greene Dennis, and aunt, Erika Greene Forrest, along with my grandmother, Harlene Greene, took over ownership of the shop. Not that they hadn’t been there already; my mother started working there as a teenager, and my aunt, in her early twenties.
All three still run the business today — my mother as a bookkeeper and designer, my aunt as an office manager and designer, and my nana still helps deliver flowers twice a week. The shop is beloved, not just by our family but by our town — everyone knows at least one of the Greenes personally and never has an ill word to say about them.
My sister and I did a lot of growing up there too. It’s where we got our cheeks pinched, learned how to cut flowers and take orders, and later even learned to drive using the delivery vans (sorry for all the scares, Nana!). Ironically, I never actually learned how to design arrangements. I blame text messaging since it became so popular my sophomore year of high school.
Four generations of my family have worked at Greene’s. When I smell flowers, I don’t just smell their sweet aroma — I smell my home. I’m reminded of my family and all the years that I spent hanging out around the shop and delivering flowers with my grandmother. There is so much love and history in that building — you can feel it when you walk in — and that’s what they share with their customers every day.
There’s nothing like going into a small business and knowing exactly who will be waiting behind the door to help you, and I think that’s what local is all about. Those are the people who will go out of their way for you, who remember what you like and what you don’t, and who empathize with you whenever anything good or bad happens. Greene’s Florist does this in every way and has since the very beginning.
Supporting local isn’t just a way to put money back into your city — it’s a way to say thank you.
Learn more about our team’s Reverence for Local Business:
Millennials spend 18 hours/day on average consuming content — being present in these online spaces is the first step to make sure they’re consuming yours.
Need help establishing your online presence? Get started with us here!
Gary Vaynerchuk, CEO and cofounder of VaynerMedia, says it best:
“Anyone [under the age of 40] discovers a business for the first time by either: (A) Google searching or (B) finding their content on social media. If you are not crushing it and focusing on the content that you put out on the most important social platforms, you’re going to become mute and obsolete in the modern day of doing business.”
Try these 5 things to make your business stand out to millennials:
Brand authenticity is the second most important factor for millennials when deciding which businesses to support and visit. (The first? Loyalty discounts.)
Tell your business’ story, develop your brand’s voice, and share behind-the-scenes details about your product and store.
When it comes to reaching out to millennials, they would rather see you focus on telling the storyof your business instead of going in for the hard sell — 84% of millennials say they don’t trust traditional forms of advertising because it feels inauthentic.
Learn more about developing and maintaining an authentic online brand here!
This is a great opportunity for your business to get creative and show off what makes it unique!
Engage, Engage, Engage
Whether it’s liking a customer’s comment on a Facebook post or replying to a customer service request on Twitter, millennials don’t just appreciate a response from your business — they expect it.
Extend your incredible customer service skills online — delight your customers with these 5 tips!
Over 60% of millennials say they’ll become loyal to a business if the brand engages with them online. Building relationships with social media followers online can turn them into loyal customers offline!
Focus on the Experience
Generally, millennials are making less money than their baby boomer counterparts, and they’re more likely to spend money on experiences than things, which is why you have to market your business or product as an experience.
For example — if you’re a restaurant, focus on how your shared small plates will bring friends closer, or if you’re a clothing store, show off how your new sundresses are the perfect thing to pack for brunch in a new city.
A millennial is more likely to visit your store or restaurant if they’re treating themselves to an experience instead of just another pair of shoes.
Support Your Community & Showcase Your Values
When millennials are deciding which company to give their dollars to, they look at more than just the business’ offerings. How businesses treat their employees, give back to their communities, and what they value can influence a millennial’s purchasing decision.
For example, try sharing employee appreciation posts on your social media pages, host volunteering events and donation drives, or speak up about a cause your business is passionate about.
Over 60% of millennials respond well to loyalty programs, discounts, and coupons — meaning, they’re more likely to come eat dinner at your restaurant or book your hotel if there’s something in it for them.
Offering a discount is a great way to bring millennials into your business and strong loyalty programs are a great way to keep them coming back!
Adapting your online marketing strategy to appeal to millennials may take a bit of effort, but will pay off for your local business in the long-run!
Sound time-consuming? Let us do it for you! Get started with us here.
As a reputation management pioneer, Nick has the inside scoop on all things Reputation Management. This blog will focus on Reputation, practices, technologies, providers and re-shared content from some of the preeminent players in the industry. We hope you enjoy!