Topic: Reputation

Reputation tips and tricks

The Emotions Behind America’s Reputation Problem 0

Canada is the most reputable country in the world this year, but its neighbor the United States only ranks 22nd. So, why the disconnect?


Reputation Institute just released the results of the Country RepTrak® 2015 survey, announcing the world’s most reputable countries. It turns out that when we surveyed thousands of people across the globe about the largest countries by GDP that survey respondents didn’t give high marks to the world’s superpowers. China and Russia came in particularly low in the ranking, with scores of 46 and 52, respectively. The United States came in with an average reputation and only ranked 22nd. It shouldn’t come as a surprise that people harbor negative feelings towards Russia given the recent events in Ukraine and the annexation of Crimea. But, why don’t people feel more positively about the U.S.?

Emotions are at the root of America’s reputation problem and they’re measurable. Reputation Institute’s RepTrak® model is the gold standard for reputation measurement. RepTrak® is made up of an emotional indicator called the Pulse as well as three dimensions (advanced economy, appealing environment, and effective government). The Pulse can be broken down further into 17 attributes and that’s where things get really interesting.

The U.S. scores very well in certain attributes, but not well in others. Where the U.S. is lacking is in the following attributes: “a safe environment,” “effective government,” “ethical country,” “progressive social and economic policies,” “friendly and welcoming people,” and “responsible participant in the global community.”

The attributes are a good starting point, but what’s most telling about the reputation of the U.S. is the negative emotional halo around the country. Statistically, we are able to calculate a country’s emotional halo by measuring the difference between its Pulse score and its scores in the three dimensions. The Country RepTrak® study shows that the countries with the most negative emotional halos are the U.S., Russia and China, with the negative emotional halo for the U.S. the highest at -7.9 points.

All of this is to say that people around the world don’t have a positive emotional connection to the U.S., but, all in all, they don’t see the U.S. entirely negatively. They do ascribe positive attributes to the country, such as “technologically advanced,” “well-known brands,” and “high-quality products and services.”

The message to the U.S. is that things aren’t always as they seem. Or better yet, perceptions aren’t always reality. The U.S. can improve its reputation by tackling negative perceptions head-on through improved communication.

Source: Repinstitute

BrandYourself is looking for a Financial Operations Specialist 0

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BrandYourself is looking for a high-energy Finance Specialist to join our quickly growing team!

About the Position

Calculation and categorization of departmental expenditures for accounting team

Measuring and reporting individual employee KPIs and reporting results

Measuring monthly cost of sales and cost of acquisition stats to calculate service margins and make informed pricing change and service structure change recommendations as necessary

Managing forecasting models and business models for budgeting purposes. These include, but are not limited to:

Capacity models used to determine the need for new hires

Pricing models used to determine the economic impact of current and new products on the overall business

Efficiency models used to determine the productiveness of each department

Forecasting and budget models used for outlining company goals and expectations for future performance

Lead assorted analytics projects, such as measuring demographics, customer behavior, and internal operational efficiencies, and present findings to upper management tiers.

Utilize analytical skills and company metrics in order to investigate and implement new projects that will improve operations by creating cost savings or higher efficiency.


About You

2 years of professional experience working with an FP&A or other finance-heavy department

Bachelor’s degree in Finance, Accounting, Economics, or related field

Strong quantitative, financial and analytical skills

Advanced Microsoft Excel proficiency (INDEX, MATCH, VLOOKUP, HLOOKUP, SUMIF, etc.)

Strong communication and relationship building skills, with the ability to interpret and summarize data to help achieve strategic and operational goals

Ability to identify problems quickly and build solutions from scratch

Comfortable with a fast-paced, entrepreneurial environment

Desire to impact company growth plan by developing and performing critical analyses

Self-starter who has intellectual curiosity, shows initiative and is capable of driving a project from start to finish

A master of budgeting and forecasting

Friendly and a great sense of humor

How to Apply

Send your resume to

Tell us why you want to come join our team

Create a brandyourself profile



Source: Brandyourself

BrandYourself is looking for a Customer Support Specialist! 0

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We are looking for an outgoing Customer Support Specialist to join our fast-growing team. You’ll be on the front lines, helping our users navigate our DIY product and services.

About the Position

  • Walk customers through general inbound inquiries via phone, livechat & email; direct customer to the appropriate department if not a support issue

  • Consult potential customers on our tools and services and guide them to the best option for their unique needs.

  • Resolve product issues with customers: determine the cause of the problem, explain the best solution to solve the problem and fully document the issue

  • Identify and ticket bugs for development team

  • Assist with customer billing issues & account management

  • Schedule regular check-ins with current and former clients to answer any questions and advise on next steps

  • Reach out to people in our user base who could benefit from additional services and provide appropriate information and resources

  • Keep the pulse on customer happiness and feedback about our product, services and company

About You

  • Strong verbal and written communication skills: You’ll be the first point of contact with with our users and directing them to the best solution for their issue and/or situation

  • We’re dealing with people’s reputations and they are rightly sensitive about them, it’s important that you can approach these situations with professionalism and compassion.

  • Ability to explain complex concepts in a concise and understandable way

  • Highly organized: You will have your hand in a lot of areas, while also fielding inbound requests throughout the day – it’s important no balls are dropped

  • You’re a genuinely good person to work and speak with

  • 1-2 years experience in a customer service or sales role


  • Search engine optimization (SEO) proficiency

  • WordPress troubleshooting experience

To apply, please send us:

  • Your resume (

  • Why you want to join our team

  • A link to your BrandYourself profile

Source: Brandyourself

Does Your Business Need Reputation Management? 0

Business Reputation Management | Reputation911.comIf you’re looking for answers about whether or not your business needs reputation management, chances are it does. Reputation management is not just for businesses with a few bad reviews or complaints against them anymore.

Reputation management involves getting the most out of your advertising and marketing budget by creating a highly detailed strategy and standard operating procedure for how your business will conduct itself in the virtual world. Moz, the SEO software and marketing analytics genius, encourages you to be proactive about the future of your online reputation.

Here are our top 3 questions regarding whether or not your business needs reputation management:

1. Are your business’ sites ranking?

Even if you may already be covering your bases utilizing every social media site possible, nothing matters until they are ranking on the first page of Google. Very rarely do customers venture past the 2nd or 3rd pages of a search engine, and for good reason – high ranking sites show proficient linking and high traffic flow to and from the site.

2. Are negative search results showing up for your business on search engines?

Aside from not ranking, a negative first page search result can drive business away. There is a reason why reputation management services, such as our Business Reputation Management, exist and many businesses realize they need it after it is too late. Negative search engine results include negative autocorrect words as well, which can automatically deter visitors from your site before they have even seen the first page of Google.

3. Does your business currently have a Reputation Management Plan?

Simply put, if you don’t have a plan then you are setting yourself up for failure. As Dwight Eisenhower once said, “Plans are nothing; planning is everything.” To create a business these days without an online reputation management plan is to take a shot in the dark, hoping that you will know what to do if a crisis arises. Having a solid reputation management plan backed by a knowledgeable company allows you to focus on future operations and current customer service.

The internet has been expanding ever since its existence and now hosts virtual representations of companies for all the world to see. Unfortunately, many businesses still do not realize the importance of their online reputation and still see a separation between the online and physical world. In fact, nothing could be further from the truth. The two worlds are now seamlessly integrated. A poorly ranked company website as well as negative autocorrect words are inexcusable in the eyes of the customer or client. Reviews are the lifeblood of the post-modern business and can truly make or break the existence of a business. Whether it is in real life or online, one fact stands true: reputation is everything.

To learn more about covering your bases with a Business Management Reputation plan, contact Reputation911 at 1-866-697-3791.

Source: Reputation 911