Topic: Reputation

Reputation tips and tricks

Marketing Tools of the Trade 0

As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our clients.

So what are our “must have” marketing tools?

Tools for Gathering Intelligence

Google Analytics

We regularly monitor analytics on more than 500 websites to help us evaluate what’s working…and what isn’t in the websites we build. Using analytics, we will evaluate traffic sources, entry pages, bounce rates, exit pages, time on site, top performing content, and conversions. We’ll also look at trends over time and compare month over month and year over year data to see how the updates we are making (and the content we are writing) is impacting site performance.

Google Search Console

Search console allows us to look closely at the health, speed, indexation and visibility of a website in Google search. Using search console we are able to identify what pages display for search queries and then adjust our content strategies to increase search visibility and ultimately traffic and leads. Search console also highlights any potential indexing issues or site errors so they can be updated immediately.

SEMRush

This is one of our more advanced tools for evaluating websites for SEO and PPC campaigns. We use SEMRush to conduct keyword research – identify search terms that have strong search volume, lower competition and the chance to earn valuable traffic. We also use this to conduct competitive research and identify key opportunities to outpace the competition.

Ahrefs

This is another one of our more advanced SEO and PPC tools. Using Ahrefs we can identify what terms a competing website is ranking well for and develop a content strategy to outpace the competition. We also use this tool to identify backlink opportunities and monitor when and where someone shares a link back to our website.

Tools for Improving our Efficiency 

Buffer

At BARQAR, we manage social media for many clients. And that means we need to regularly share the right content at the right times for each company. With Buffer (awesome plan), we can a schedule the content we want to share, to the appropriate social channels, exactly when we want to share it. We can also manage sharing on behalf of multiple people to multiple places all from one Buffer account. Buffer then provides analytics to show us the effectiveness of our sharing.

Google Tag Manager

Measurement and analytics are the key to effective marketing programs. Google Tag Manager allows us to more easily adjust and update the tracking tags and coding snippets on the website so that we can track individual marketing campaigns and tactics. Instead of having to manually code each site and page, Google Tag Manager helps saves time and streamlines the process.

BuzzSumo

This great tool allows you to easily search for any topic (or competitor) and find out what content performs the best. It shows you what content received the most engagement and shares and helps to craft a stronger content strategy.

QuickBooks

Intuit QuickBooks offers a full suite of services to make bookkeeping, cash flow, inventory, and payroll even more manageable and efficient. This software holds the ability to let customers pay online automatically, while also keeping your personal invoices organized.

Tools for Driving ROI

Google Analytics – Goal Tracking

At BARQAR, we pride ourselves on “Smart Marketing.” Simply put, we use data to make better marketing decisions. Google Analytics Goal Tracking is one of the important tools we use to measure and monitor our marketing funnels, so we can see which campaigns are driving web traffic, and then what happens to that traffic so we can see exactly where we are may be losing people in the conversion process…and then make adjustments to improve response.

Unbounce Landing Page Manager

Whenever we are doing digital marketing, we want to know how well each campaign is performing. Unbounce is a tool we have used to create landing pages. While our web designers can design landing pages without Unbounce, they love how easy it is to A/B test design and content ideas, and they love the analytics Unbounce offers.

ORBTR

This simple and cost-effective marketing automation tool and lead tracking tool integrates seamlessly with our WordPress websites. This allows us to tag and track visitors to the website, get real time notifications when a lead returns to the site and create “Orbits” that score leads/visits based on past site behavior. The sales team can then use this data to spend their time with A prospects instead of cold calling.

HaleyMail – Email Marketing

HaleyMail is an email marketing tool developed by our sister company, Haley Marketing. Like other email service providers, HaleyMail allows us to design, schedule, mail and track our email newsletters and promotions. One unique aspect of HaleyMail is a landing page builder that allows us to share PDF documents and automatically generate related landing pages for lead capture. For our larger clients with multiple offices, HaleyMail allows us to centrally manage content, then load it into multiple email accounts, so that each office can manage its own local email marketing. HaleyMail dynamically generates a website for displaying content that is branded to the local office, so any responses received go directly to the appropriate local office.

WordPress Call-to-Action Manager

This is actually a tool we wrote ourselves. It is a proprietary plug-in we created that makes it easy to add visual calls to action to any blog post, and then link those visuals to the appropriate landing page. With our CTA Manager, any writer can easily add compelling calls-to-action to any blog post, and we can centrally manage a library of approved CTAs.

Smart marketing starts with the right tools.

These are just a few of the many tools our team relies on each day to do their jobs. We hope you find the list helpful. And if you have tools you love to make smart marketing decisions, we’d love to hear about them! Please leave a comment below and we can update this list. And, if you would like any help in implementing any of these or developing a smart marketing plan contact us today. 

 

 

The post Marketing Tools of the Trade appeared first on BARQAR.


Source: Barqar

Bad Marketers Have an Image Problem 0

Or, should we say, a “lack of image” problem!

Smart Marketing … uses compelling images to capture attention and improve conversions.

We live in a visual world, and with good reason:

We’re wired to understand images instantly:

  • The human brain processes images 60,000 faster than it does text.
  • Over 90% of all human communication is visual.
  • In fact, we don’t even process the innate cognitive ability to process words! (So go ahead, pat yourself on the back for reading this – you’re giving your brain a real work out right now.)

What does that mean for your marketing?

Text just can’t compete with images. And marketers who fail to incorporate visuals – things like photos, graphics and video clips – don’t stand a chance against those who grab people by the eyeballs.

Get the picture?

Smart marketers use compelling images to:

  • capture attention;
  • build their brand;
  • and ultimately, improve conversions.

Here are a few ways to effectively incorporate visual content into your marketing:

  • Infographics. An infographic is a visual image, such as a chart or diagram, that translates data into easy-to-comprehend insights. It’s an important tool in a smart marketer’s arsenal, because it can help simplify a complicated subject – or make dry, boring facts more engaging. Want to give them a try? House infographics on your website; publish them as blog posts; or incorporate them into your printed collateral.
  • Instructographics. Like infographics, instructographics transform dry prose into rich, visual content. They’re ideal for bringing step-by-step processes or “how to” content to life for readers. Use them the same way you’d use infographics in your marketing mix.
  • Branded visuals. These are exactly what they sound like: images combined with your logo and/or name of your company/brands/services/products. Branded visuals are particularly powerful, because they allow you to define and reinforce your brand by associating it with the abstract concepts and emotions images evoke. Add branded visuals to blog posts as featured images. Then, post the images on your social platforms and link them back to your blog content.
  • Visual calls-to-action (CTAs). Still relying on linked text to compel people to take action? Get visual – and increase your conversions! Whether you choose buttons, banners, fly-ins or branded images, visual CTAs garner more clicks than linked text.
  • Video. Live or recorded, video is quickly gaining traction as a visual marketing tool. Facebook now allows you to stream live, and platforms like Instagram and Snapchat have made their video tools more robust. Frankly, there are too many options and applications for video content to cover in this post; you’re limited only by your imagination and budget!

Suffering from a “lack of image” problem?

BARQAR can help! We will create a simple, cost-effective marketing plan – which includes compelling visuals – to capture customers’ attention, build your brand and win more business. Connect with our digital marketing experts today.

 

The post Bad Marketers Have an Image Problem appeared first on BARQAR.


Source: Barqar

Main Street Hub Announces New Austin Headquarters 0

Main Street Hub today announced that we will be expanding and moving to Austin’s East Side! We’re excited to move to this vibrant downtown neighborhood as we grow and serve small businesses across the country.

We signed a lease to occupy a new 114,000-square-foot building on East 6th Street between Chicon and Robert Martinez, Jr., Streets. We’ll break ground early next year and open in 2019.

The four-story headquarters will have room for over 1,000 employees, an outdoor balcony space, a rooftop patio, bicycle storage, and showers. Not to mention dedicated parking for food trucks and proximity to some of Austin’s coolest local businesses, including restaurants, breweries, coffee shops, and hotels.

“Austin is the perfect home for Main Street Hub,” said Andrew Allison, Co-CEO of Main Street Hub. “Our mission is to help create thriving local economies by bringing businesses and their customers closer together, and there’s no better illustration of the effect that great local businesses have on a community than Austin.”


Co-CEOs Andrew Allison and Matt Stuart

Our offices are designed with our customers and our culture in mind, and this new office building is no exception. The space will feature an open-office layout — and no private offices — which we’ve maintained in all of our offices since we founded the company in 2010. We’re thrilled to continue this tradition, which allows for transparency, collaboration, and rapid decision-making across the organization.

“We are proud to continue our growth in Austin,” said Matt Stuart, Co-CEO of Main Street Hub. “The unique customer experience we’re able to provide small businesses is the result of a lot of hard work on the part of our talented team, and we’re excited to grow that team to do even more to help our customers succeed.”

Read the full press release here.

Catch up on the latest news about Main Street Hub, including celebrating serving 10,000 customers, our recent $27M debt refinancing from Silicon Valley Bank, hiring our COO Jeff Mosler, formerly of HomeAway, and being named one of Austin Inno’s 50 on Fire.

Want to learn more about our company and mission? Check out our website.

See what our Co-CEO Andrew Allison had to say about workplace culture in Inc. Magazine. Read the full article here.



Main Street Hub Announces New Austin Headquarters was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.


Source: Main Street Hub

More than half of SMB data breaches are caused by employee negligence 0

Risk Based Security says there have been over 2,227 publicly disclosed data compromises in just the first half of 2017. These data breaches tapped in to over 6 billion records exposing names, addresses, credit card information, birthdates, shopping habits and – in the case of the recent Equifax hack – valuable social security numbers.

While larger companies are the target for brute force hacking, smaller companies are more likely to shoot themselves in the foot, when it comes to data breaches and their reputation.

According to a new study from Keeper Security, 61% of small businesses said they’d experienced a data breach sometime in the past year. That’s up from 55% in 2016. Doesn’t seem like too bad of a jump until you see that the number of records impacted almost doubled year over year.

Here’s the really maddening part; 54% of breaches were caused by employee or contractor negligence. 7% were caused by a malicious insider. Add that up and it means we need to get our own houses in order before we start worrying about anonymous hackers.

The biggest pain point for small business owners are mobile devices. On average, 49% said that their employees were using mobile devices to access “business critical” applications. Still, the majority of SMB owners said they don’t require employees to password lock their devices because “resetting passwords reduces employee productivity” and they don’t have the manpower to monitor for compliant behavior.

In fact, a lack of man power, followed closely by a lack of funds, was the main reason most small businesses aren’t as secure as they could be. As a result, nearly 70% of those surveyed said they were concerned about their ability to properly secure internet connected devices in the workplace.

The good news is that even a small upgrade in security protocols could prevent an employee triggered data breach. If employees are using a mobile phone, tablet or laptop to access company records, insist that they password protect their devices and that they change the passwords regularly.

Remember, even if an employee doesn’t deal directly with customer data, a good hacker can still use an unprotected company login to access other files on the same server.

If you deal with highly sensitive information, use software that logs the username and path of everyone who accesses that information.

And though it should go without saying, say it anyway: regularly remind your employees to play it safe, keep it private and report any suspicious activity right away.

Finally, don’t fall victim to human nature. Change passwords after an employee leaves the company, even if it’s on good terms. Yes, it’s a pain in the neck, but it’s nothing compared to the pain of telling your customers that their private information is in the hands of a hacker.


Source: Reputation Refinery