As spring turns to summer, it’s time to turn up the heat on your local business’ content marketing strategy!
Social media users are more likely to engage with your business online and spend money at your business when you’re sharing seasonal content. You won’t want to miss this opportunity to get more customers in your door this summer!
Build buzz for your business this summer on social media — here is how!
Here are 4 things your business can do to raise the temperature on your content marketing strategy this summer:
Fit in on Facebook
With many people out of school for the summer and others taking their vacation time, there are many opportunities to fit your local business into potential and loyal customers’ daily activities.
Posting on Facebook is a great way to make sure your business is top-of-mind for people as they plan their days. Share content that makes your fans want to include your business in their activities.
If you’re a restaurant, try sharing a timelapse video of your most popular dish being made with the caption “What are you waiting for?”
If you’re a clothing store, share a photo of your favorite summer accessories with the caption “We know what you need to complete your outfit.”
Your online fans will warm up to the idea of being in-person fans when they can see themselves at your business!
Respond on Review Sites
About 80% of Americans are planning to hit the road this summer and explore a new city or state, and they turn to review sites to decide which local spots to visit.
Over half of customers who leave online reviews expect a response from your business, so make sure you give them one!
Responding to reviews will set your business apart online — you’ll keep your current customers happy and show new customers how much you’ll value their business.
Not sure how to respond to reviews online? Check out our Guide to Review Responses!
Talk on Twitter
When it comes to having conversations online, Twitter is a great place to have them!
People love hearing from brands on Twitter — 77% of users feel more positive about a business after talking to them online.
You should always respond to people who mention your business on Twitter using the @ symbol, and you can also find people to reach out to through Twitter’s Advanced Search.
Using Twitter’s Advanced Search is a breeze — learn more about Twitter outreach on our blog!
Inspire on Instagram
Instagram is a mobile-first platform, which means you can be with your customers everywhere they go, and, depending on what your business is posting, even encourage them to change their plans for the day to include you!
Your posts can make a difference — 75% of Instagram users take action after seeing a brand’s post or ad on the platform.
Your photos will brighten up your followers’ days, who will then brighten yours by visiting your business!
Try these to make your followers associate summer with your brand!
If you’re a bar, post photos of your patio happy hours.
If you’re an activities and events business, share photos from your hiking tour or sunset cruise.
Mixing these content marketing tips into your strategy will make your business a hotspot this summer!
Sound like a lot of work? Let us do it for you! Learn more about partnering with Main Street Hub here.
Make Your Summer Content Marketing Strategy Sizzle was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.
Source: Main Street Hub