Topic: Reputation

Reputation tips and tricks

Retailer Colruyt tops Belgian ranking – highlights from 2017 Belgium RepTrak® 0

Since 2011, Reputation Institute has published a reputation ranking of the largest, most well-known companies in Belgium. In the recently published results of the 2017 Belgium RepTrak® by Reputation Institute’s partner akkanto, retailer Colruyt tops the list for the sixth time. In this seventh edition of the Belgium RepTrak®, Colruyt achieves an excellent reputation score of 80.1. By doing so, this Belgian enterprise is slowly but surely building a streak that is almost as impressive as that of Philips, which set a world record this year in claiming the top position for the tenth time in the Dutch ranking.

In second place of the RepTrak® Belgium this year we have the airline company Brussels Airlines with a score of 74.3, followed by Belgian mineral water manufacturer Spadel with 72.1. Supermarket chain Delhaize De Leeuw is in fourth position with a score of 70.8. Brussels Airport, victim of terroristic attacks on March 22, 2016, is in fifth place.

2017 Belgium RepTrak® – Reputation Ranking

2017-belgium-reptrak-top-companies

Notable impact of ethical management on the reputation of Belgian companies

In 2017, there was a focus on the influence of CSR (corporate social responsibility) on company reputations. Colruyt also tops the list in this aspect; the company attained the highest CSR-score of all measured companies (73.3). Runners-up are Spadel (67.7) and the pharmaceutical giant Janssen Pharmaceutica (67.0).

What is remarkable is that these scores generally lie 3.8 points lower than the Pulse scores. Even though companies attain lower scores on the so-called CSR-dimensions (Workplace, Governance and Citizenship), the study shows that these dimensions have a big impact on company reputation. The worldwide RepTrak®-results demonstrated that especially Governance (ethical management) is a big influencer on company reputation. This trend can now be observed in Belgium as well: after Products & Services, corporate Governance weighs the most on the reputation score.

belgium-reptrak-drivers-wheel

Average impact of reputation dimensions on overall reputation – Belgium

Millennials give higher scores and move from words to actions

Finally, the RepTrak® Belgium analyzed one target group in particular this year: Millennials – youngsters between the age of 18 and 34. It seems that Millennials are, on average, less harsh on the measured companies. Banks featured in the list (KBC, ING, BNP Paribas Fortis and Belfius), for instance, attain remarkably higher reputation scores amongst young people as compared with other age groups. Brewer AB InBev and telecom company Orange also achieve notably better scores with this generation. What’s more, Millennials show the good impression they have of an enterprise more in their behavior than other age groups. Concretely this means that young people that assign high reputation scores to an organization are more prepared to work for them, to invest in them or to buy products or services from them.

Get the Research

BelgiumRepTrak-coverFor more information, please contact the Reputation Institute Benelux via e-mail at benelux@reputationinstitute.com.

Click here to download the full report in English.


Source: Reputation Institute

Twitter Outreach for Local Restaurants 0

Use Twitter’s Advanced Search to get new customers

As a local restaurant owner, you have a lot on your plate. Utilizing a social media platform like Twitter is a time-saving and cost-effective way to attract new customers and build relationships with existing customers.

At least 319 million people are active on Twitter every month, and 85% of those Twitter users report feeling more connected to the small businesses that they follow.

What does this mean for you and your restaurant? It means that Twitter is a powerful platform for getting your business in front of a large audience of people in your area. By using Twitter’s Advanced Search feature, you can cut through the internet noise, find consumers who are looking for a business like yours, and engage in meaningful conversations.

Here are our tips for welcoming new guests to your restaurant:

Update your profile

Before engaging in any conversations on Twitter, you’ll want to make sure that your business’ Twitter profile is fresh and polished. Make sure that you’ve uploaded your best and most recent photos, written a captivating description of your business, and updated any necessary information like your address, business hours, and contact information. Then, you’re ready to start finding tweets and reaching out to new potential guests!

Brainstorm search terms

Not sure what kind of tweets to search for? Ask yourself these questions:

Who is your typical guest?

What kinds of conversations will they be engaging in on Twitter?

What kind of atmosphere does your restaurant provide?

From there, you can begin to look for tweets containing terms that are relevant to your business.

For example, a casual, family-friendly pizza shop in Colorado might search for terms like “hungry,” “pizza craving,” or “#goldenColorado.”

A fine-dining establishment in NYC known for their extensive wine collection would want to search for tweets containing phrases like “date night,” “wine tasting,” or“#nycfoodie.”

Advanced Search

Once you’ve determined what kinds of words and phrases are likely to be used in tweets from your target audience, head to Twitter’s Advanced Search page to start finding tweets that are relevant to your business, your audience, or your industry.

You can search for specific tweets by keyword, hashtag, date, and location — meaning that you have all the necessary tools to find exactly what you’re looking for.

“By combining fields in advanced search, you can tailor your search results in a powerful way. For example, you can search for Tweets containing “New Years” but excluding “Resolution” between December 30, 2013 and January 2, 2014. Or you can search for Tweets in English with the hashtag “#WorldCup” sent from Brazil in July 2014.”  Twitter Help Center

Connect

When you locate a promising tweet from a user that appears to fit your target demographic, you should reach out and introduce your business to this potential new guest.

For example:

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Twitter user @MaurleeLure clearly loves curly fries and burgers! And, since she has her Instagram and Twitter accounts connected, it’s fair to assume that she enjoys social media and would be happy to hear from your business.

This is a perfect opportunity to reach out on behalf of your local restaurant. Try something like:

“That looks so good! Were you able to finish all of that?”

Or

“That burger looks delicious! Ever tried ours before by chance?”

Even if the person you engage with on Twitter doesn’t immediately make a reservation at your restaurant, they might just click to your Twitter profile, check out your business, and look at what you have to offer! By reaching out and engaging in conversations on Twitter, you’ll add more users to your online community and stay top-of-mind with food-lovers in your area.

Happy tweeting!

More resources for your local restaurant:

5 Facebook Content Tips for Restaurants

Enhance Your Customer Service on Social Media

Wow Your Restaurant’s Instagram Following: 3 Elements to a Great Food Photo

Follow us on Twitter, Facebook, LinkedIn, and Instagram!



Twitter Outreach for Local Restaurants was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.


Source: Main Street Hub

Reputation Management Tools 0

There are many different tools that can be used to help you manage and track your reputation online. Below is a list of software that we recommend:

SerpWoo – This tool is used to track the SERPs (Search Engine Ranking Positions) for your online reputation management campaign and helps you to visualize where the negative results have moved to over time. You can also export reports and send to clients.

Hootsuite – The ultimate way to manage all of your social media profiles and see who is tweeting and talking about you or your brand all in one consolidated space.

AHREFS – An SEO tool more so than an ORM tool but this software allows you to see all of the backlinks that are pointing to a given domain or specific webpage. This allows you to size up the strength of the page and to determine how much work will be needed to defeat the webpages you are trying to outrank.

SEM Rush – This software allows you to see all of the keywords that a domain is ranking for. Excellent to use and see what terms are showing up for your brand and notice where the unwanted press is ranking.

Google Alerts – Automatically receive an email with the blog or website that has recently posted something with your name in it.

Looking for the best Reputation Management tools that will benefit you? Well there are over 500 helpful sites that range from alerts that will show you when your name is written about and it comes live online to tools that will show which social media sites have been taken with your name and which variations are still available.

The problem is that just knowing the names of these websites and tools are great but it doesn’t benefit you if you don’t know how to use the ammo so to speak.

Our best advice is get a free reputation management consultation courtesy of the Profile Defenders team call now at 866-664-6178 and learn how our proprietary methods can outdo any of the online software available. We are able to remove webpages from over 200 different websites and repair your reputation today with different methods and connections that are proprietary to our firm.


Source: Profile Defenders

TheDirty is No Longer a Personal Review Site 0

Summary: The former battleground for online bashing is now a celebrity gossip site. TheDirty.com, was formerly known for allowing users to post nearly anything that they’d like, anonymously and without any remorse. The site became a hunting ground for whomever, whether it was due to jealousy, anger, or just to purposely ruin one’s life. Most […]
Source: Reputation Stars

A Local Restaurant Owner’s Guide to Yelp 0

Answers to 5 common questions about reputation management

As a local restaurant owner, you know better than anyone that positive word-of-mouth is a powerful marketing tool. In today’s market, more conversations about your business are happening online than ever before.

It’s important for you to protect your business’ reputation online by monitoring your Yelp reviews, responding to each one, and encouraging your happy customers to share their positive experiences with the online community.

Click here to learn more about how Main Street Hub can take reputation management off your plate — for good.

To help you get started, Main Street Hub is answering the 5 biggest questions about Yelp and reputation management for restaurants:

1. Why is Yelp important for my restaurant?

Having a claimed and active Yelp page for your business is crucial for being visible in local search results and standing out from the competition in your local area. In fact, 70% of consumers report having used the internet to find a local business near them, and 49% of consumers say they are more likely to use a business that has positive reviews, according to LocalBright.

This means that your restaurant needs to be on Yelp in order to be visible in your community, build loyalty among your customer base, and bring new customers in the door.

According to a recent study, 73% of consumers say that positive online reviews instill trust in a local business. That trust is vital for getting new customers and keeping current customers coming back time and time again. In fact, an increase of one star can increase a local restaurant’s revenue by 5%-9%!

2. Why should I respond to my Yelp Reviews?

Think of it this way, if a customer came into your restaurant to talk about a previous experience he or she had there, you would want to show her great customer service and make her feel heard. You should do the same online by responding to every review that comes in for your business on Yelp.

Remember, your review response does not only benefit the individual who left the review. Each and every person who goes your business’ Yelp page to confirm your hours, navigate to your location, or check your star rating can peruse your customer reviews and see how you addressed them. When they see you’ve taken the time to respond to each review, they’ll know how much you value your customers, making them more likely to pay you a visit.

Check out our guide to review responses from the Main Street Hub Community Managers!

3. How should I respond to my Yelp Reviews?


Jo was grateful that the owner of Lenzini’s made an effort to reply!

Whether you are responding to a positive or negative customer review on Yelp, it is important to craft a response that is sincere and specific. Add a human touch to your reviews with a unique sign-off that shows who you are as a business owner. Make your response personalized by using the reviewer’s name and referencing some of the details they included in their review.

If you receive a negative review on Yelp, it is important to remain calm and even-keeled in your response. Show the reviewer that you care about making things right by including a genuine apology and asking them to give you another try. Sometimes, it is necessary for you to defend your business against untrue accusations or misunderstandings. Always do so in the most polite manner possible and avoid any confrontational language.

When you’re responding to a positive review, be sure to give a genuine message of thanks and invite that customer back again soon. If they mentioned their favorite dish they tried, recommend a dish you think they’d enjoy next time! If they happen to shout out their waiter’s excellent service, ensure them that you’ll pass that great feedback along.

Learn how Main Street Hub can take reputation management off your plate for good — click here!

4. How can I get a Yelp review taken down?

Yelp is “community-driven,” so they will allow most negative reviews to stand, as long as they appear to be honest representations of the business.

However, there are review guidelines that prohibit Yelp users from leaving reviews that prove a conflict of interest, reviews that do not focus on the consumer’s experience in your business, and reviews that contain inappropriate material, such as threatening language or private information about your staff.

If you see reviews like these, you have the option to flag the review for removal. Simply log in to your Yelp account, go to the review in question, find the flag icon, and click “Report this review.”

If Yelp agrees with your reasoning for flagging the review, you’ll see it removed from your business’ Yelp page within a few days — which can help improve your star rating and protect your online reputation!

Learn how to flag a review on Yelp in four easy steps on our blog!

5. How can I increase my star rating?

Flagging any inappropriate negative reviews on your business’ Yelp page is a great way to give your star rating a boost — but don’t stop there!

Cross-promote your Yelp page on your business’ social media pages by sharing an image like the one below. Your social media followers are already fans of your business, so take advantage of that by directing them to your Yelp page to share their experiences at your restaurant!


Caption idea! “Let us know how we’re doing! We’d love to hear from you.”

Another creative way to motivate your social media followers to leave a review is to create testimonial posts out of some of your restaurant’s best reviews. When your followers see how much you appreciate positive reviews and feedback, they’ll be more likely to leave a review of their own!

https://medium.com/media/ee42d649c1a3431d8d9a074443872f74/href

Learn more about how Main Street Hub can do reputation management for you.

Then, get started!

More resources for your local restaurant:

5 Facebook Content Tips for Restaurants

Enhance Your Customer Service on Social Media

Wow Your Restaurant’s Instagram Following: 3 Elements to a Great Food Photo

Follow us on Facebook, Twitter, Instagram, and LinkedIn to ensure that you never miss one of our local business resources!



A Local Restaurant Owner’s Guide to Yelp was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.


Source: Main Street Hub