Ripoff Report is a website setup to field anonymous complaints about a business or service, but some users post things that are untrue or damaging to your reputation. If you’re concerned about your online reputation management, read on for advice on how to remove Ripoff Report posts and salvage your presence in Google. Social Media […]
Source: Reputation Stars
On the surface, marketing your small business on Instagram is all about the visuals, but adding a captivating caption can be an effective way to drive extra engagement. A great Instagram caption will provide context to your post, add personality to your business, and can encourage your customers to take action. Main Street Hub is here to help you do just that!
Here are our 5 tips for writing the best Instagram captions:
1. Know your brand and your audience
An effective Instagram marketing strategy will be consistent, authentic, and tailored to provide value to your business’ followers. You’ll want to be very clear about who you are as a business and who your audience is — this should inform every photo that you post and caption that you write.
Ask yourself these questions:
What is the personality of my business?
Who is my ideal customer?
How do I want this post to make my followers feel?
Your answers to these questions will give you a head start to craft the perfect caption!
Your Instagram photo should be captivating enough to stand alone, so avoid the temptation to over-explain or to distract from the photo with too much text.
To ensure that your entire caption will display in your followers’ feeds with the image, you should stay within 125 characters. However, you don’t need to sacrifice necessary information in the effort to stay under that character count. For longer captions, your followers will have the option to view More.
3. Put the most important words at the beginning of the caption
Catch your audience’s attention! The most important part of your message should always come first — save any hashtags or @mentions for the end. Take an editing eye to your caption and make sure every word is integral to the message you’re trying to convey to your followers.
4. Use purposeful hashtags
Using relevant hashtags in your caption will get new eyes on your business’ Instagram content and help you boost your engagement. In fact, posts that utilize at least one hashtag average 13% higher engagement than posts without any hashtags.
Integrate trending or high-volume hashtags into the body of your caption, rather than adding them to the end in bulk. And, think outside the box with your hashtags! Are there local hashtags that are popular in your community or hashtags that are relevant to the specific photo you’re posting? Go ahead and work them into your caption!
5. Use questions and calls-to-action
Every once in awhile, use your Instagram caption to pose a question to your audience. Not only will this drive engagement by encouraging your followers to leave comments, it will show your customers that you value their opinions and love to engage in conversations with them online.
You can also include a call-to-action in your caption to encourage your followers to engage with your business beyond Instagram. Some popular calls-to-action include:
Tag your friends: Ask your followers to tag another Instagram user in the comments of your post. This will get new eyes on your business and encourage conversation among your audience.
Follow link in bio: Suggest that your followers click the link in your Instagram bio! This could lead them to your business’ website, another social media profile, your blog, or any other location that is meaningful for your business.
Double Tap: Encourage your followers to give your photo a like! Not only will you see a boost engagement on that particular image, but you’ll also become more likely to show up in other users’ feeds. Here’s an example:
Could you and your team conduct business without computers, mobile tech or the web?
These days, your customers and prospects rely heavily on laptops, smartphones and tablets to research, compare and buy goods and services. In fact:
B2C online business reached a critical tipping point in 2016.
According to The Wall Street Journal, consumers now make 51% of their purchases on the web.
B2B online business is on the rise. Accenture Interactive reports that 59% of B2B organizations see a third of their customers transacting online – and just 14% of B2B organizations offer no online purchasing options.
Translation: if your organization is still relying on traditional marketing tools (things like brochures, print ads, direct mail or even TV and radio commercials), it’s time to re-evaluate your marketing strategy.
It’s time to get digital.
Chances are, your business already has a website. You might even have a business profile on Facebook, or use other social media platforms to connect with customers. But a digital marketing agency can help you maximize your results online, keeping leads and buyers coming your way 24/7.
Here’s what a digital marketing agency can do for you:
Define and strengthen your brand.
Digital marketing experts can help you develop a “unique selling proposition” that appeals to the needs and wants of your target audience(s). From there, digital marketers can create content that reinforces your brand and establishes you as an expert in your industry.
Leverage inbound marketing tools.
Depending on your business needs, a digital marketing agency will recommend and deliver the right mix of tools (e.g., company website, social media, content marketing, email marketing and more) to build interest, patiently educate and ultimately make your organization irresistible to buyers.
Digital marketing relies on data and metrics. As such, your marketing efforts can be tracked, measured and analyzed – so you learn exactly what works and what can be improved. By relying on data (and not “gut feelings”), you can dramatically improve your marketing effectiveness and ROI.
Looking for a great digital marketing agency?
Give BARQAR (bark-er) a call. Serving the needs of businesses just like yours, our digital marketing experts can help you get higher quality sales leads, nurture business relationships, strengthen your reputation and build a healthier bottom line.
Need more info, want a demo or ready to talk numbers? Give BARQAR a call today.
Proactive reputation management is an excellent strategy for any scaling brand concerned about its image online. Being proactive means you stay on top of alerts to your brand, that you remain agile and can respond to customer concerns, and that you’re in touch with your brand’s appearance online. Here are some tips to help you […]
Source: Reputation Stars
Most people know that it’s illegal to record a phone conversation without first alerting the person on the other end of the phone. Not doing so is known as wiretapping and it can get you into serious trouble.
That being so, video taping someone without their permission must be illegal, too? Right?
Apparently not. Or maybe not. Or yes, depending on where you live and the exact circumstances and the name of the judge that hears your case.
Surreptitiously shot mobile phone videos are always popping up on social media, websites, even the nightly news. It’s as if every human being on the planet has been issued a junior reporter badge along with their phone plan. And though it’s nice when these civilian reporters capture random acts of goodness and light, more often what they’re capturing and sharing is a black mark on a person or company’s reputation.
United Airlines recently made the news – yet again – when a passenger decided to record the conversation he was having with a rude airline employee. The employee asked him to stop and when he refused, she canceled his airline reservation, then started filming him when he got angry. Tit for tat; because that’s always a good idea.
Airport security got involved and according to that man, the customer had every right to film because the airport is a public space. The counter agent didn’t agree and refused to give the flyer his ticket. The incident went to the court of public opinion (the web) and the airline took another hit to the old reputation. (Not sure how many more of these United can handle before they go down for the count.)
This little story brings up two important issues. First, is the right to film another person without their permission. It’s easy to understand why the man wanted to film the interaction. He was arming himself with the proof he’d later need to get satisfaction from the airlines. Whether he was also thinking – I’ll post this online and get my revenge – I can’t say, but even if his intentions were malicious, it was the employee’s responsibility to control the situation. Telling him to stop filming only made her look more in the wrong and that’s the worst move she could have made in the situation.
The law states that people cannot expect privacy in a public place. So if they’re caught on film while walking through an airport, that’s okay. But specifically recording a conversation is different. According to Videomaker magazine, most states allow the recording of images, but when you record two people having a conversation, that’s eavesdropping which is illegal in a lot of places.
Which brings me to important issue number two: whether or not the man had a legal right to film the customer service rep is irrelevant because United would have to be out of its mind to sue an unhappy customer for something so petty. What is relevant is the employee’s behavior and attempt to film the interaction with the customer. It’s possible that she did it for her own protection, but it sounds like it was more of a childish comeback. (I’m rubber, you’re glue. . . . etc.) Even if the customer was wrong, it was her job to make it right. Canceling his ticket? No. Recording him. No. Airport security? Big no. What she needed to do was keep her cool and call a supervisor who had the power to solve the problem on the spot. In trying to uphold the company’s policy, the employee gave the world another reason not to fly United.
We can’t lay all the blame on the employee. We’re all only human. People are going to lose their cool in a frustrating situation, unless you’ve given them the tools they need to handle bad situations before they get out of control.
One of the tools you must hand them is a primer on video recording. What are the laws regarding both images and conversations in your state? What should an employee do if they’re being recorded? Is there ever a case where it would be okay if your employee felt the need to start a recording? What about recordings between employees during a one-on-one situation like an employee review or a large group meeting?
Ten years ago, we didn’t need to have a video recording policy, but in 2017, it’s a must. Figure it out. Write it down. Run it by a lawyer, then make sure everyone in your company reads and signs off.
There’s nothing you can do to stop a stranger from filming an unpleasant interaction with one of your employees, but you don’t want to end up in court because your employee was the first to pull out his phone.
As a reputation management pioneer, Nick has the inside scoop on all things Reputation Management. This blog will focus on Reputation, practices, technologies, providers and re-shared content from some of the preeminent players in the industry. We hope you enjoy!