Topic: Reputation

Reputation tips and tricks

Get the Career You Deserve [FREE WEBINAR] 0

When it comes to your career, what are you doing to get ahead? Maybe you’re logging long hours on a passion project at work, spending time with a mentor, taking on extra responsibilities, or taking a class outside of office hours.

These are all phenomenal ways to get to the next level, but the most important component is missing…promotion.

How will your supervisor or a potential new employer know about all of your hard work if they don’t see it? Nowadays, personal branding is the easiest way to showcase your accomplishments, goals and professional value.

How you look online matters. Today, 75% of HR departments are required to research a candidate online before making a hire. And a whopping 92% of recruiters admit to using social media to find and screen candidates. If you are currently looking for a job, you need to care about your personal brand.

Feeling a little overwhelmed?

While the process of looking great online can seem a little daunting at first, we offer tools and services to make it easier. At BrandYourself, we’ve developed a DIY tool that walks you step by step through the process. We also offer in-house managed services where our experts handle the work for you.

The most effective way to build an online reputation that will help you get ahead in the workplace is to follow this 3-step process:

3 step process icon, build, optimize, update, brandyourself
  1. Build: Make sure that people see relevant information about you that highlights your strengths by building a strong foundation online. Your foundation should consist of high-quality websites & professional profiles that introduce you.
  2. Optimize: Once you’ve built these properties, optimize them so that people will see them when they search your name online. 
  3. Update: Create, maintain & promote content over time. Once you’ve optimized your site & profiles, you still have to look at this as an ongoing process.

Don’t miss any more opportunities to win that promotion, land a great new job, or impress a new client. To learn more about specific steps you can take today, sign up to receive a free copy of our latest webinar. 

In it, we cover:

  • The 3-step process
  • Specific profiles to create
  • How to optimize your website and profiles
  • Easy tweaks for a great LinkedIn profile
  • SEO Basics
  • Much more

The post Get the Career You Deserve [FREE WEBINAR] appeared first on BrandYourself Blog | ORM And Personal Branding.

Source: Brandyourself

How to Remove Mugshots from Mugshot Sites 0

Summary: A nasty mug shot posted online can have detrimental effects on one’s personal life. Fortunately, there are ways to minimize the harm done. Mitigating the damage stemming from a public mug shot is possible and can be done by implementing a variety of tactics. This guide is designed to showcase what steps you can […]
Source: Reputation Stars

What is a B2B Marketing Agency? 0

B2B. B2C. Digital marketing. Content marketing. Integrated marketing…

…is your head spinning yet?

In decades past, marketing was about 4 things: Product. Place. Price. Promotion. Now (thanks to technology), our industry is evolving at break-neck speed. New trends, terms and tools emerge each week, making it tough for a typical business owner to choose the right agency and services.

Believe me; we get it. Which is exactly why we’re starting a series of informational posts that explain our industry’s jargon and ultimately help you answer this one simple question:

“Is this the right marketing firm for my business?”

Ready to get started? Let’s begin with one of the most popular questions small business owners ask about marketing firms:

“What is a B2B marketing agency?”

In marketing, “B2B” is short for “business to business”; the term refers to organizations that sell primarily to other businesses (as opposed to organizations that sell to consumers, which are known as “B2C” companies.

B2B marketing agencies offer specialized expertise and solutions to meet their clientele’s unique needs. Here are a few things they do differently from their B2C counterparts:

  • They offer services that accommodate long/complex sales processes (i.e., selling to gate keepers, procurement, accounting, senior management, end-users and more). Businesses rarely purchase on impulse or for emotional reasons, and the sales process can include many people. Educating, positioning and building relationships with a B2B takes more time and effort. As a result, B2B marketers develop strategies that are larger and scale and scope.
  • They key into different drivers. B2B audiences seek efficiency, expertise and measurable business results (i.e., a healthier bottom line), while consumers often seek deals, instant gratification, status, security and entertainment. As a result, B2B marketers pay close attention to the rational/logical reasons driving the audience’s purchase decisions.
  • They use industry terminology and long-form content to educate, offer expertise and gently persuade. B2B audiences crave information and solutions that will make them look like the hero internally. Longer form content like eBooks, whitepapers, newsletters and webinars provide the depth of information needed to make informed high-stakes decisions.

Looking for a great B2B marketing agency in Buffalo?

Give BARQAR (bark-er) a call. Serving the needs of B2B companies like yours, our digital and inbound marketing experts can help you get higher quality sales leads, nurture business relationships, strengthen your reputation and build a healthier bottom line.

Need more info, want a demo or ready to talk numbers? Give BARQAR a call today.

The post What is a B2B Marketing Agency? appeared first on BARQAR.

Source: Barqar

Is there such a thing as being too popular? Sunny Co says, oh yes! 0

The Sunny Boys of the Sunny Co came up with a super idea to promote their new line of swimsuits. They asked their Instagram followers to repost a specific photo of a model wearing their red Pamela suit. Everyone who reposted and tagged the company within 24 hours would get the $65 swimsuit “free” – as long as they agreed to pay the shipping and handling.

The Pamela suit appears to be named for, and inspired by, the red swimsuit Pamela Anderson wore in Baywatch. The new Baywatch movie premieres this month, so it was indeed, a great time to run a viral promotion.

The promotion worked like Los Angeles lifeguard on the 4th of July. But as the reposts kept rolling in, the Sunny Boys realized they’d left a key phrase out of their contest rules: “offer is limited to the first XXX”. Thousands of people reposted and soon everyone on Instagram was seeing red. That led to memes and jokes on Twitter and Facebook, which led to even more people reposting to win a “free” suit.

20 hours after the start of the giveaway, they changed the rules to say “due to the viral volume of participants (huh?), we reserve the right to cap the promotion if deemed necessary.” They also noted that, due to the large number of orders, shipping would take at least 3 to 6 weeks. Though now, it seems that some will be lucky to have their suit delivered in time for Halloween.

I imagine there are legal rules regarding the changing of a contest after it’s begun but that wasn’t what knocked the wind out of their sails. A large number of people were charged the full $77 for the suit, even though they used the promo code and received what appeared to be a confirmation.

What started out as a fun game, turned into an angry mob gathering at the founder’s Facebook doorstep. People complained about getting hit for overage fees due to the larger than expected charge. Others simply wanted to know that the company was going to fix the problem, but the company was busy shipping bathing suits, so they didn’t have time to reply.

Two days have passed and every suit on the company’s website is now sold out. Yeah! Except they’re giving away most of them for $12. Yikes! How many? The latest Instagram post is a letter from the Sunny Boys saying that they’ll attempt to fulfill the first 50,000 orders that hit their server. 50,000! They also promised to correct all of charges but said they couldn’t make good on any bank fees.

“We are two young entrepreneurs dedicated to providing quality products and trusted customer service. As planned, a portion of this program will be donated to the Alzheimer’s Association.”

Noble words, but you can’t donate a percentage of a loss and as for trusted customer service. . . well, that remains to be seen. If they’re going to save their reputations, they’ll have to bring on some extra help (more money lost) and clean up all of bad transactions within a few days. Then they have to start shipping and hopefully they have enough stock to cover the promised sales. Customers will give them a few months, but once summer hits, they’re going to want those suits!

Before signing off, the boys note that they only have two official social media accounts; one on Instagram and one on Twitter. This is to separate themselves from the attention seeking trolls who have started phony accounts on Snapchat and Twitter. Good move there.

Given the larger issues of the world, anyone who gets a refund instead of a $12 Sunny Co bathing suit should laugh it off and move on. Yes, it’s disappointing but it’s clear that the company didn’t make this offer with the intention of defrauding people. It was an honest mistake. But people, being people, will likely ride this company hard until every beach in the US is nothing but a sea of red.

Once they get past the current crisis, this could work out in their favor. Now, when someone sees a Pamela red bathing suit on the beach, they’ll immediately think of the Sunny Co. And isn’t that what advertising is all about?

Andy’s take: Don’t rush to launch any social media promotion. Forgetting to add a limit to the contest almost sunk Sunny Co. They made an honest mistake and tried to do the right thing, but it’s always cheaper to remember the saying: measure twice, cut once.

Source: Reputation Refinery

How to Remove Naked Pictures of You Posted Online By Your Ex 0

Summary: Nude images plague today’s Internet space. The problem is, most of the images are posted without consent. If you’re one of the many victims of what’s known as revenge porn, not all hope is lost. For years, people have dealt with the emotional stress of having their nude photos leaked across the Internet. Worst […]
Source: Reputation Stars