According to the Harvard Business Review, negative Yelp reviews can severely hurt the bottom line of your business. Restaurant’s seem to be among the most susceptible to the reputation management problems that come with poor reviews. Here are some of the ways that a negative Yelp review can affect your business for the worst. Fewer […]
Source: Reputation Stars
The words themselves are pretty basic. You have “content,” which means “in a state of peaceful happiness,” and “marketing,” which means “promoting and selling products or services.”
So, “content marketing” must mean “a state of peaceful happiness about promoting and selling products or services.”
Wait – that can’t be right.
If you’re someone who’s heard the term before but isn’t exactly sure what it means, this post is just for you. Today, we’re continuing our blog series that breaks down marketing jargon and ultimately helps you answer this one simple question:
“Is this the right marketing firm for my business?”
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Whereas traditional marketing uses tools (e.g., commercials, print or digital ads) to pitch messages about your products or services, content marketing provides useful, relevant content to customers and prospects that:
Adds value. Great content marketing delivers information the intended audience wants to consume.
Helps them solve their problems.
Builds interest in your products or services.
Patiently educates prospects and customers about the value your organization provides.
Makes your company irresistible to buyers.
How do content marketers accomplish these goals?
Here are a few tools of the trade:
Ebooks, whitepapers, case studies and other long-form content
In the age of smartphones, information about your local business is no more than a finger tap away for your customers. This makes your local business’ online presence incredibly important — 91% of customers have visited a local business after a positive online experience, like exploring your website!
Designing a website can seem daunting, but if you keep these 4 tips from Product Designer Kalin Wood in mind — it’ll be a breeze!
Make sure your website is mobile-friendly and responsive.
About 94% of smartphone owners use their phones to look up websites like yours! Having a website that looks great on mobile will delight customers as they search for your business, making them more likely to pay your spot a visit.
A mobile-friendly site will look great on your customers’ smartphones, will be easy to use, and will load quickly.
If you’re not sure if your website is mobile-friendly, Kalin says to try pulling it up on a smartphone and ask yourself these questions:
For example — if you’re a restaurant, you’ll want to have a section of your website titled “Menu,” so your customers can easily see what tasty treats you serve.
Regardless of your industry, common website sections are “About,” “Contact,” “Home,” and “Photos.” See what works best for your business!
Keep your website simple.
We know there are a lot of great things about your local business that you want to share on your website, but keeping your website simple will provide your customers the best online experience!
Kalin says to focus on what your want your customers to take away from your website.
Do you want them to make a dinner reservation?
Do you want them to buy an item?
Do you want to encourage customers to drop by your business?
Selecting a focus and a goal for your website will help you keep things simple and clean looking, which is what your customers prefer.
Always ask for feedback.
Building your own website can seem like a huge undertaking, but asking for feedback from your friends, family, and coworkers can make the process much easier.
Kalin says his favorite way to see if the websites he builds are sending the right message, are easy to use, and are visually appealing is to do “The Mom Test” — he asks his mom to take a look at the website and share her thoughts. If there’s something she didn’t understand or didn’t like, Kalin looks at how to improve that part of the site.
By reaching out to other people who have fresh eyes to look at your website, you’ll have new insights that can influence your design and make your new website that best it can be!
Investing the time and energy in building a new website will pay off for your local business. Taking the time to design your website with these four things in mind will help provide a best-in-class experience for your customers online, just like they’d have in-person at your business!
Main Street Hub helps over 8,000 local businesses build and develop a strong online presence. Want to see how we can help your business? Get started with us here!
As a reputation management pioneer, Nick has the inside scoop on all things Reputation Management. This blog will focus on Reputation, practices, technologies, providers and re-shared content from some of the preeminent players in the industry. We hope you enjoy!