Topic: Reputation

Reputation tips and tricks

#22 – 3 quick tips to power up your Twitter engagement 0

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Just back from Chicago, but I have 3 quick tips to help you power up your Twitter game!

Each week, Erin Jones and I take a look at the most interesting reputation management stories, answer your questions, and share valuable ORM tactics. In this week’s episode:

  • What can the Cubs, AT&T, and JC Penney teach you about improving your Twitter engagement?

If you have a question you would like us to tackle, please leave a comment below or on my Facebook Page.

Enter our subscriber contest below!

Subscribe to the Reputation Rainmakers podcast

Transcript (forgive us for any typos):
Coming soon!

The post #22 – 3 quick tips to power up your Twitter engagement appeared first on Andy Beal .

Source: Andy Beal

How Yelp Negative Reviews can Ruin a Business 0

According to the Harvard Business Review, negative Yelp reviews can severely hurt the bottom line of your business. Restaurant’s seem to be among the most susceptible to the reputation management problems that come with poor reviews. Here are some of the ways that a negative Yelp review can affect your business for the worst. Fewer […]
Source: Reputation Stars

What is a Content Marketing Agency? 0

What is “content marketing“?

The words themselves are pretty basic. You have “content,” which means “in a state of peaceful happiness,” and “marketing,” which means “promoting and selling products or services.”

So, “content marketing” must mean “a state of peaceful happiness about promoting and selling products or services.”

Wait – that can’t be right.

If you’re someone who’s heard the term before but isn’t exactly sure what it means, this post is just for you. Today, we’re continuing our blog series that breaks down marketing jargon and ultimately helps you answer this one simple question:

“Is this the right marketing firm for my business?”

Related post: What Is a B2B Marketing Agency?

So, let’s get down to business.

“What is a content marketing agency?”

According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Whereas traditional marketing uses tools (e.g., commercials, print or digital ads) to pitch messages about your products or services, content marketing provides useful, relevant content to customers and prospects that:

  • Adds value. Great content marketing delivers information the intended audience wants to consume.
  • Helps them solve their problems.
  • Builds interest in your products or services.
  • Patiently educates prospects and customers about the value your organization provides.
  • Makes your company irresistible to buyers.

How do content marketers accomplish these goals?

Here are a few tools of the trade:

  • Blog posts
  • Ebooks, whitepapers, case studies and other long-form content
  • Subscription-based/opt-in email marketing/e-newsletters
  • Visual content: infographics, instructographics, slide decks, videos
  • Web pages and landing pages
  • Webinars
  • Podcasts
  • Social media posts

To maximize the effectiveness of these content forms as marketing tools, a content marketing agency:

  • Builds an overall marketing strategy, based on your business goals.
  • Serves up content in the right places, and at the right times, to address consumers’ needs at each stage of the buying cycle (i.e., from initial awareness through post-purchase).
  • Attracts, engages and nurtures relationships with prospects and customers.
  • Tracks and measures the success of their efforts.
  • Refines your content marketing strategy based on metrics and your organization’s changing needs.

Looking for a great content marketing agency?

Give BARQAR (bark-er) a call. Leaders in digital marketing and brand awareness, our team of experts will help you build awareness, drive response and create a healthier bottom line.

What can BARQAR do for you? Contact us today.

The post What is a Content Marketing Agency? appeared first on BARQAR.

Source: Barqar

Optimize Your Small Business’ Website 0

Insights from Product Designer Kalin Wood

In the age of smartphones, information about your local business is no more than a finger tap away for your customers. This makes your local business’ online presence incredibly important — 91% of customers have visited a local business after a positive online experience, like exploring your website!

Designing a website can seem daunting, but if you keep these 4 tips from Product Designer Kalin Wood in mind — it’ll be a breeze!

Make sure your website is mobile-friendly and responsive.

About 94% of smartphone owners use their phones to look up websites like yours! Having a website that looks great on mobile will delight customers as they search for your business, making them more likely to pay your spot a visit.

A mobile-friendly site will look great on your customers’ smartphones, will be easy to use, and will load quickly.

If you’re not sure if your website is mobile-friendly, Kalin says to try pulling it up on a smartphone and ask yourself these questions:

Is it loading quickly?

Does it look visually appealing?

Is it easy to use?

If you answer no to any of those questions, you should look into optimizing your website for mobile!

Make your website easy to navigate.

When your current customers or new ones visit your website, you want it to be easy for them to find what they’re looking for. By choosing the sections for your website carefully, you’ll be able to give your customers as great of an experience on your website as you would in your business!

For example — if you’re a restaurant, you’ll want to have a section of your website titled “Menu,” so your customers can easily see what tasty treats you serve.

Regardless of your industry, common website sections are “About,” “Contact,” “Home,” and “Photos.” See what works best for your business!

Keep your website simple.

We know there are a lot of great things about your local business that you want to share on your website, but keeping your website simple will provide your customers the best online experience!

Kalin says to focus on what your want your customers to take away from your website.

Do you want them to make a dinner reservation?

Do you want them to buy an item?

Do you want to encourage customers to drop by your business?

Selecting a focus and a goal for your website will help you keep things simple and clean looking, which is what your customers prefer.

Always ask for feedback.

Building your own website can seem like a huge undertaking, but asking for feedback from your friends, family, and coworkers can make the process much easier.

Kalin says his favorite way to see if the websites he builds are sending the right message, are easy to use, and are visually appealing is to do “The Mom Test” — he asks his mom to take a look at the website and share her thoughts. If there’s something she didn’t understand or didn’t like, Kalin looks at how to improve that part of the site.

By reaching out to other people who have fresh eyes to look at your website, you’ll have new insights that can influence your design and make your new website that best it can be!

Investing the time and energy in building a new website will pay off for your local business. Taking the time to design your website with these four things in mind will help provide a best-in-class experience for your customers online, just like they’d have in-person at your business!

Main Street Hub helps over 8,000 local businesses build and develop a strong online presence. Want to see how we can help your business? Get started with us here!

Check out our website design here, and follow us on Twitter, Facebook, LinkedIn, and Instagram for more resources like this.

Optimize Your Small Business’ Website was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.

Source: Main Street Hub