The popular daily deals site, Groupon, recently released a new format to enhance online presence for local businesses called Pages. Business owners will be able to display offers, current news, customer reviews, and other information on Groupon Pages.
Groupon has been discreetly building this feature. The site has already created 7 million Pages! Since the service has gone live, Pages is now opening up to all U.S. businesses. The existing Pages are free to claim by the business owners. If businesses wish to continue to build their Pages, Groupon offers a point of sale solution called Gnome. Gnome will track analytics and more to further build out the business Pages.
“Pages brings millions of additional businesses to the Groupon marketplace and connects them with our large community of mobile users looking for things to do, see or buy,” said Groupon CEO Eric Lefkofsky. The introduction of the new Pages aim to widen Groupon’s reach to potential local business customers, rather than serving as a platform people visit to redeem a deal and do not visit again until the next deal becomes available. This new service opens doors for Groupon to compete with Yelp, Google, Facebook and other local business directories.
To learn more about Groupon’s new Pages, check out this link.
TripAdvisor recently acquired European restaurant booking platform lafourchette. The popular online review directory has quickly integrated lafourchette’s inventory of more than 13,000 restaurants.
On September 18th, TripAdvisor introduced Instant Reservation, which gives patrons access to make table reservations straight from the site for participating restaurants.
Diners were previously directed to the lafourchette site to make dining reservations, rather than having the ability to book a table straight from the restaurant’s TripAdvisor page.
This move toward easier booking puts TripAdvisor in competition with the largest online reservation platform and popular restaurant review site OpenTable.
Although Instant Reservation is currently available for only participating restaurants in Europe, all 2.3 million restaurants worldwide with TripAdvisor listings will eventually be encouraged to participate.
Restaurant owners across the globe will soon be able to offer TripAdvisor’s online booking option. Diners will be able to book reservations conveniently from the restaurant’s TripAdvisor page. Stay tuned for the release of Instant Reservation in other countries!
To read more about Instant Reservation and how it works, visit the link below.
The power of online reviews is increasing. Web savvy customers continue to share their opinions online, and business owners are following suit. With competition rising all around, local businesses should take note of their reviews now more than ever.
A high number of reviews can increase your local SEO and attract new business. A Zendesk survey found that 90% of participants said positive reviews affected their buying decision, and 86% said they were impacted by negative reviews. Positive online feedback is the most desirable, but even negative reviews can help bring in new customers. Check out our previous blog post to see how negative reviews can be positively influential for your business.
How can you get more customers to write reviews for your business? There are different ways to get more reviews, and they’re probably easier than you think.
An effective way to get more reviews is to simply ask. Proactively ask customers for reviews in a timely manner after they have purchased your product or service. This shows the customer that you value their feedback.
Customers may also wonder what they can get in return for their feedback. Offer incentives for reviews, such as $5 off the next purchase or 10% off their next visit. This will provide a small token of your appreciation for their review, and the customer has a reason to come back again.
It is also helpful to make it easy for customers to leave a review. Make the links to your review sites accessible by including URLs on a receipt, email signature, or newsletter.
For more tips on getting reviews, take a look at the Forbes article below.
No matter how many policies you implement or how much work you dedicate to procedures, every business has the occasional slip-up that leads to dissatisfied customers. Consumers may choose to share their sentiments on sites like Google+ Local, Yelp, YellowPages, Facebook and more.
As a business owner, you would prefer to have 100% positive reviews, right? Think again. If prospective customers browse your pages and see all 5-star reviews, a suspicious red flag rises. Those purely positive reviews and countless, “I had a fantastic experience!” comments can seem fake. The mix of positive, negative and neutral sentiments is all part of having an honest review base.
Your first instinct may be to take the criticism and leave the negative reviews unattended, but this is not your best move. Craft clear, concise and empathetic responses.
Incorporating responses into your review management strategy can make a big difference. In example, a recent study found that hotels posting responses to reviews are 21% more likely to receive booking inquiries through TripAdvisor compared to hotels that do not post responses. The likelihood of receiving bookings increases to 24% when hotels respond to more than 50% of their reviews.
A response can help you gain a customer, or possibly even a few customers. The more engaged you are as a business owner, the higher the likelihood of bringing in new business. The response to a review can have a greater impact on prospective customers’ decisions to use your services. The main goal in responding to a negative review is to show prospects you have empathy for your customers.
The best way to approach a negative review is to keep it simple and straightforward. Follow these guidelines to mitigate negative reviews.
1. Be sure to acknowledge the issue, and thank the person for leaving their feedback.
2. Show empathy. Apologize for the person’s bad experience.
3. Try your best to resolve the issue. If the circumstances do not allow for a fix, or if you have already tried to repair the issue, then provide contact information if the reviewer would like to further discuss the problem with you.
Get involved in your customers’ conversations to achieve positive outcomes from negative situations and bring in new business. Check out the link below for more information on the TripAdvisor study.
When we launched Moz Local, I said at the time that one of the primary goals of our product team was to “help business owners and marketers trying to keep up with the frenetic pace of change in local search.” Today we take a major step forward towards that goal with the beta release of Moz Local Search Insights, the foundation for a holistic understanding of your local search presence.
As we move into an app-centric world that’s even more dependent on structured, accurate location data than the mobile web, it’s getting harder to keep up with the disparate sources where this data appears — and where customers are finding your business. Enter Moz Local Insights — the hub for analyzing your location-centric digital activity.
What’s included in this beta release?
We’ve heard our customers loud and clear — especially those at agencies and enterprise brands — that while enhanced reporting was a major improvement, they needed a more comprehensive way to prove the value of their efforts to clients and company locations.
We start with daily-updated reporting in three key areas with this release: Location page performance, SERP rankings, and reputation. All of these are available not only within a single location view, but aggregated across all locations in your account, or by locations you’ve tagged with our custom labels.
Location page performance
The goal of our new Performance section is to distill the online traffic metrics that matter most to brick-and-mortar businesses into a single digestible screen. After a simple two-click authentication of your Google Analytics account, you’ll see a breakdown of your traffic sources by percentage:
Clicking into each of the traffic sources on the righthand side will show you the breakdown of traffic from those sources by device type.
There’s also an ordered list of all prominent local directories that are sending potential customers to your website. While we haven’t yet integrated impression data from these directories, this should give you a relative indicator of customer engagement on each.
We’re hoping to add even more performance metrics, including Google My Business and other primary consumer destinations, as they become available.
The Visibility section houses your location-focused ranking reports, with a breakdown of how well you’re performing, both in local packs and in organic results. Similar to the visibility score in Moz Analytics, we’ve combined your rankings across both types of results into a single metric that’s designed to reflect the likelihood that a searcher will click on a result for your business when searching a given keyword.
The Visibility section also lets you see how you stack up against your competitors — up to three at a time. But rather than preselecting a particular competitor, you can choose any competitor you’d like to compare yourself to on the fly.
And, of course, we give you the metrics in full table view below (CSV export coming soon) if you prefer to get a little more granular with your visibility analysis by keyword.
We’ve got a number of other innovative features planned for release later in the beta period, including taking barnacle positions into account (originally heard through Will Scott) when calculating your visibility score, and tracking additional knowledge panel and universal search entries that are appearing for your keywords.
The Reputation section is probably the most straightforward of the bunch — a simple display of how your review acquisition efforts are progressing, both in terms of volume and the ratings that people are leaving for your business.
There’s also a distribution of where people are leaving reviews, so you have a sense of what sites your customers are leaving reviews on, and which ones might need a little extra TLC.
Over time, we’ll be expanding this section to include many more review sources, sentiment analysis, and the ability to receive notifications and summaries of new reviews.
You tell us! This is a true beta, and we’ll be paying close attention to your feedback over the next couple of months.
Search Insights is already enabled for all Moz Local customers by default. Just log in to your dashboard and let us know what you think. And if you’re not yet a Moz Local customer, sign up today to take Search Insights for a free spin during our beta period.
There’s a lot of underlying infrastructure beneath the surface of this release that will allow us to add new features on a modular basis moving forward, and we’re already working on improvements, such as custom date range selection, CSV exporting, emailed reports, and notifications. But your feedback will help us prioritize and add new features to the roadmap.
Before I sign off, I want to give a huge thank you to our engineering, design and UX, marketing, and community teams for their hard work, assistance, and patience as we worked to release Moz Local Search Insights into the wild. And most importantly, thank you to you guys — our customers — whose feedback has already proven invaluable and will be even more so as we enter the newest phase of Moz Local!
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As a reputation management pioneer, Nick has the inside scoop on all things Reputation Management. This blog will focus on Reputation, practices, technologies, providers and re-shared content from some of the preeminent players in the industry. We hope you enjoy!