Topic: Social

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5 More WordPress SEO Enhancements You Wish You Had 0

5 More WordPress SEO Enhancements You Wish You Had was originally published on BruceClay.com, home of expert search engine optimization tips.

Are there certain things you wish you could accomplish with your SEO in WordPress, but the functionality is just not there? Me, too.

Last time I wrote about WordPress SEO enhancements, I talked about the popularity of WordPress as a platform for some of the world’s best-known websites. I also discussed the challenges that WordPress presents for doing SEO effectively, further challenged by the gap in functionality of SEO plugins out there today, even with 52,000 WordPress plugins in the marketplace.

WordPress.org has 52000 plugins

So I created a list of WordPress SEO enhancements we wish we had, including:

  • A plugin that allows you to focus on optimizing for more than one keyword
  • A plugin that clearly shows where the keywords are in the content
  • A plugin that shows the content creator how their content and their site are performing
  • A plugin that alerts you to problems with mobile usability and performance

At the end of the last post I asked for your vote. We wanted to know what functionality you would like to see in WordPress SEO, and here are the results:

Which of these WordPress enhancements do you want from an SEO plugin?
wordpres enhancements survey

Today, I’ll outline five more WordPress SEO enhancements you wish you had and why.

SEO Plugin Gap No. 1: You Can’t View Customized Keyword Recommendations

Existing WordPress SEO plugins make recommendations for keywords based on fixed SEO best practices, rather than customized guidance per keyword. The problem with that is best practices are good to know, but experienced SEOs realize that each keyword creates its own playing field in the search engine results pages.

SEO Plugin Gap No. 1: You Can’t View Customized Keyword Recommendations

We know that content is one of the top ranking factors, and so search engines will analyze all the top pages about a topic as a population to determine what attributes they share in their content.

This includes things like the total word count, title tag length, meta description length, the number of times keyword is used, the reading level and other factors.

The search engines will evaluate a newly published web page against the top competitors for a query to see how many of those top attributes it shares before the page is ranked among them.

Wouldn’t it be nice if an SEO plugin could size-up the competitors and tell you, for example, how long your page needs to be before you publish? Or, how many times a given keyword should appear?

The gap: A plugin that evaluates the top-ranked pages for your keywords in real-time, and then gives actual recommendations for keyword usage in tags and content, even word count, based upon these competitors. Just reporting usage is easy, but recommendations is what is needed.

SEO Plugin Gap No. 2: You Can’t See Content History per Keyword

As your website ages, you add more and more content. And, more people author those pages and posts, leaving it hard to know how many times you’ve written about a topic in the past at-a-glance, and how those posts are performing.

SEO Plugin Gap No. 2: You Can’t See Content History per Keyword

Today’s WordPress SEO plugins don’t address those challenges. For example, when choosing what keyword to focus on when creating content, it would be helpful to see:

  • The keywords you’ve already used in previous posts
  • How many posts or pages you’ve written for each keyword
  • How well those pages or posts are doing, for example, average rank, page views, clicks, impressions and click-through rates

There are ways to stitch this information together outside of WordPress by looking at Google Search Console and Google Analytics, but this takes time and resources away from the goal: creating more targeted content.

The gap: A plugin that shows how much content has been written on your site per keyword, and how each of those pages or posts are actually performing using Google Analytics data.

SEO Plugin Gap No. 3: You Can’t Gamify Publishing

Are you able to quickly tell who the top-performing authors are on your website? Within WordPress today, you can see a list of all your pages or posts, but you can’t tell which pages are your top performers and who authored those, and that can change daily or weekly.

SEO Plugin Gap No. 3: You Can’t Gamify Publishing

In Part 1 of this series, I talked about the need to see top-performing posts and pages to influence your plan for new content:

When you don’t know which posts are resonating in organic search, it can hinder planning for future posts and social media campaigns. You’re basically flying blind.

Knowing which posts and topics are succeeding allows you to create more winning content. It also helps you avoid wasting time promoting content with high bounce rates or which generates little interest and little traffic to your site.

What you want is “unicorn” content — your very best, standout content. You want to be able to find your best content, amplify it, and then make more like it. You can only do this with analytics data informing you of the unicorns in the herd.

But what if you could also easily see how many posts an author has on the website, and how many of those posts are top performers? Things like page views and time on page could be useful metrics to gauge this by.

How could an organization use this data? Let’s say you’re a news publisher with hundreds of contributors, and you want to incentivize authors to properly optimize their posts so they gain more traffic.

With access to data that shows top-performing posts per author, you can stir up some healthy competition amongst contributors, and in turn, reward those top authors with recognition or goodies.

The gap: A plugin that shows the top performing posts or pages per author/contributor to the website as measured by actual visitors over a selectable period of time.

SEO Plugin Gap No. 4: You Don’t Know if You Have Duplicate Content

Google may not have an official penalty for duplicate content on your site, but when pages are too similar, the search engines filter out the “duplicates” from the search results. That equals less real estate for your website. If it happens a lot, your site might appear low quality. These outcomes make duplicate content an SEO concern.

SEO Plugin Gap No. 4: You Don’t Know if You Have Duplicate Content

Today, publishers can gather data about duplicate titles and meta descriptions in Google Search Console. If you’re on top of it, you’ll check regularly and fix those issues — but it’s easy to neglect.

That’s why website publishers using WordPress don’t have an easy way to know if they’re inadvertently creating duplicate content. This can happen, for example, when someone copies an existing title tag or meta description, or if someone mistakenly publishes the same page under two different URLs. Using canonical tags can prevent the auto-generated types of URLs from being indexed as duplicates — and your SEO plugin should add a canonical tag automatically, if your settings are right — but this is no cure for the inadvertent duplication of content in newly created pages.

The gap: A plugin that easily notifies website publishers when there is a possibility of duplicate content, like meta information or the content on a page.

SEO Plugin Gap No. 5: You Don’t Understand Your Content’s Reading Level Score

Reading level is just one of the many criteria that search engine algorithms may take into account when evaluating web pages against one another.

Coffee Break Reading Travel Book Lifestyle Concept

SEO Plugin Gap No. 5: You Don’t Understand Your Content’s Reading Level Score

Knowing a page’s or post’s reading level score, such as that generated by the Flesch-Kincaid readability tests can help you ensure your content is on par with the competition in the search results. The Yoast SEO plugin today does offer readability guidance that gives general recommendations on how to improve the overall ease of reading of your content, but there isn’t a plugin today that tailors reading level to the keyword.

As I mentioned earlier, each keyword query can have its own set of signals when it comes to the search engine algorithms, so readability scores can vary based on the type of query, for example, a medical query versus a shopping query.

The gap: A plugin that presents a readability goal based on your keywords and assesses the reading level on your pages and posts so the author can instantly know if the new content is on par with the competition at the top of the search results.

What WordPress Is Missing

Let’s face it, WordPress is in the business of WordPress, not the business of SEO.

WordPress is not exactly SEO enabled by default and finding the right plugins to help you accomplish everything you want in SEO can be a challenge. Consider my wish list and ask yourself if your job would be easier or goals closer to accomplishing with the right tool.

If you like this post or want to commiserate with a friend or colleague about the gap in the WordPress SEO plugin marketplace, please share.

If you have friends that could benefit from improved WordPress SEO guidance, then share this post series with them. And if you just like how we think, then tell everyone.

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Source: Bruce Clay

Web Creation Coordinator 0

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Web Creation Coordinator

Saskatoon, SK, Canada

Vendasta’s Website Creation team is looking for a Web Creation Coordinator to add to the growing team. This person is responsible for monitoring the website order pipeline and coordinating the website creation process from start to finish. The role involves cross-functional work with web designers, vendors, client-facing communication, and a high level of team communication.

Responsibilities:

  • Monitor Website Creation orders from Vendasta’s marketplace.
  • Own the website creation pipeline and ensure that orders are processed smoothly, quickly, and with good execution.
  • Delegate tasks to various teams to achieve website publication within the outlined time periods.
  • Communicate with Partners, Clients and Vendors.
  • Build templated websites on WordPress.

Qualifications:

  • Independent decision maker. Can take calculated risks and deal with ambiguity.
  • Takes initiative to improve and try new things.
  • Ability to work independently with minimal supervision within a strong team environment.
  • Comfortable with rapid change and few regulations.
  • Positive attitude.
  • Experience in web design, usability and content optimization.
  • Proficiency with WordPress.
  • Experience with Adobe creative suite (Photoshop, InDesign).

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post Web Creation Coordinator appeared first on Vendasta.


Source: Vendasta

Ready for a Career Boost? Think SEO Training 0

Ready for a Career Boost? Think SEO Training was originally published on BruceClay.com, home of expert search engine optimization tips.

Ninety-six percent of employers say continuing education improves job performance, according to a 2016 study by Evollution.

That’s what George Niver, CTO of OneBoat, Inc, believes, or came to find sometime between his first attendance at Bruce Clay SEO Training in 2004 and his eighth time taking the course in 2017.

How Annual SEO Training Helped George Niver Climb His Career Ladder

George Niver is an eight-time student of our SEO training course. So we interviewed him to hear more about why.

First, his story. In 2002, he was working in IT as website manager for a nonprofit. An SEO consultant agreed to give him the recommendations if he did the work.

He decided to enroll in some in-person SEO training himself, which led to doing more SEO for his company and eventually led to contract SEO work.

Businesses, as it turned out, were hungry for his ability to attract new customers through search engines. He was hired as an in-house developer at OneBoat, Inc (at the time Destination Commerce Corporation) to work on their site for the Outer Banks, NC, region.

“My boss told people that because of SEO we ranked No. 1 for hundreds of keywords in the Outer Banks even though the competition is getting stronger,” Niver said in a recent interview.

Niver says that he attends our classroom training course every year because it allows him to keep “in constant touch with what’s happening with the search engine changes.”

It’s also because, sitting in a room face-to-face with a trainer, he gets to ask tough questions and get an expert reply.

In 2009, OneBoat, Inc promoted Niver to CTO. Today he manages the digital marketing of 50 websites, develops new markets, and still focuses half of his time on SEO.

He credits continuing education with greater perspective:

“[Annual attendance] has a spiraling effect of getting more grounded each time in certain things that I may not have been aware of. The breadth of what I do at work has expanded because of taking the course regularly. My knowledge increases, and my interest increases in different directions.”

Industry-Wide Trends toward Continual Training

Niver’s story is exceptional but it isn’t unique. We’ve also leveled-up whole marketing and IT departments with on-site group training.

Some companies build SEO training into their annual education. We’ve seen our fair share of students who come back every year for a technology update as part of their continuing education.

With hundreds of search engine rankings signals, changing algorithm updates and even a mobile-first index looming with Google’s search engine, can you say with confidence that you understand and know how to respond to these events?

Periodic search engine optimization training is a best practice for professionals in the digital marketing industry. It’s investing in yourself and your people.

George Niver SEO Training

It prepares you to think and respond strategically to anything the search engines like Google can throw your way, and helps keep your company up-to-date with the changes that we see each year in SEO.

If you do not understand SEO to the core, then your website, its rankings and visibility will suffer. Uninformed and careless decisions will be made with your website that can cause it to be impacted in the search results.

You Need SEO Training If …

SEO training is important for more reasons than you may think. You’ll get value from SEO education if:

  • You want various stakeholders to have intelligent conversations about and make unified decisions regarding website changes and anything that will impact SEO.
  • You are not satisfied plateauing at No. 5 in the search results – you want to know how to be a top-ranking source of information for your customers, and increase your visibility across the different elements on search results pages.
  • You want to build SEO education into annual continuing education goals.
  • You want people who are managing teams to deeply understand SEO. They can then use this important skillset to make strategic decisions and better work with their team members.
  • You have new additions to your team or roles are changing hands, and the new people need to get up to speed about SEO best practices.
  • You are working with an SEO vendor and want to know how to evaluate and intelligently implement their recommendations.
  • You have a website that’s suffered a search engine penalty and you want to understand what it is and how to go about fixing it.

Who can benefit from SEO training?

  • Marketing manager: Understand how SEO techniques fit into the broader digital marketing mix, and empower search wins from the top down.
  • SEO professional: SEO best practices are constantly evolving; hear from SEO industry leaders what changes mean the most. An in-person classroom setup will best suit the SEO’s needs.
  • IT professional: Support your organization’s search engine discovery, crawlability and accessibility.
  • Web developer: Set yourself apart with SEO knowledge that can help improve the rank, reach and conversion of websites.

How to Choose SEO Training

When choosing training for yourself or your company, consider this:

Read the reviews. Students are likely to give the most unbiased feedback.

Research the trainers. Are they in demand in their space and/or did those with an extensive background in both theory and practice design the course?

SEO training comes in many different flavors. Each type is viable and the best fit depends on your resources, availability, budget and learning style.

  • Conferences: Conferences are good for more general training. However, with conferences, it takes some background knowledge and intuition to read between the lines and pick up on the nuances of what is being taught. Conferences are great for learning what has changed within the search marketing industry, but generally do not teach you the fundamentals of the SEO practice. SMX conferences are a great place to start. (And you can often find a one-day training workshop there on various digital marketing disciplines).
  • Online training: Video training classes like those offered by Market Motive are a good option for people who like to learn at their own pace without a high degree of interactivity. Online training is also good for groups of people and perhaps companies with limited budgets for continuing education. Typically, these classes are one-off trainings on specific topics, not a “soup to nuts” educational program. Be sure that you block interruptions like email so your focus is where it needs to be.
  • In-person training: In-person training is typically highly interactive, and is designed with a classroom-type curriculum, often taking a deep dive into a discipline over the course of one or several days. In-person training can sometimes happen at your place of business, and in many cases, requires travel and time away from work. However, the scope of knowledge transfer is usually very high. I may be biased because we run in-person SEO training here at Bruce Clay, but I believe it to be the most effective.
blue gelato

SEO training comes in many different flavors and the best fit for you depends on your resources, availability, budget and learning style.

I should mention that a portion of people get their SEO knowledge from the tools they subscribe to. But it isn’t enough to know how to run an SEO tool and cross off the list of tasks or recommendations it is giving.

The Canary Wharf Executive Development Centre gives the following tip to those sizing up training:

You need to ensure that it is producing knowledge & skills that your employees can use immediately to have a bottom line impact – and, therefore, create a tangible ROI as soon as the training ends.

It’s not enough to take a course or send folks to training. You have to ensure that you walk into the course ready to get the most from the experience:

  • Come with real-life examples of problems you’re facing, and get feedback from the instructors on them.
  • Establish a goal for yourself ahead of training, like learning more about a particular aspect of SEO or being able to teach your team when you get back.
  • Look for a channel — a community or support structure — that allows you to continue your development after the course is done through questions and peer/instructor feedback.

At the end of the day, with SEO training in particular, you want to ensure it’s conducted by a reputable brand that believes in ethical SEO practices. At the end of the course, the goal is that you can go back to work and be better at SEO.

What Happens When You Invest In Yourself

There’s an old saying in business that the CFO says to the CEO: “What happens if we spend money training our people and then they leave?” The CEO’s response: “What happens if we don’t and they stay?”

SEO training is a competitive survival tactic, and if you are a marketer or manage an in-house team, training is mandatory. It’s an investment in the future of your career and business.

George Niver attends training each year to stay on the pulse of SEO and also to spark new opportunities:

“I have eight sets of manuals. It’s obvious as Bruce is going through the course, how many things have changed in the manual since the last year. When I’m sitting there listening to the class, I’m continually making notes or writing suggestions about which clients could use certain things that have changed in the last year. It’s inspiring to hear what’s changed in the last year. It’s important to what I do every day.”

Introducing the Early Bird Discount

Today, in our 18th year presenting in-person SEO training, we’re announcing a brand new discount among our special offers: the early bird.

Apply an early bird discount when you sign up for SEO training a month or more before the training date.

The early bird can be combined with other deals, like the returning student 25% discount or the multi-student discount where every student after the first is $300 off.

See all our discount offers here.

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If you like this post or want to send this discount offer to a friend or colleague, please share.


Source: Bruce Clay

4 WordPress SEO Enhancements You Wish You Had – Part 1 0

4 WordPress SEO Enhancements You Wish You Had – Part 1 was originally published on BruceClay.com, home of expert search engine optimization tips.

WordPress is the most popular content management system out there and powers more than a quarter of the world’s websites. Huge brands are hosted on it, like TechCrunch and BBC America. You likely have a WordPress site, too.

The fact that it’s open source and easy to use makes it desirable for all types of brands, businesses and professionals. Enter WordPress plugins — one of the easiest ways to customize the functionality of a WordPress site. At the time of writing, there are almost 52,000 to choose from.

WordPress.org has 52000 plugins

However, WordPress is not SEO enabled by default, and finding the right plugins to help you accomplish everything you want in SEO can be a challenge. That leaves many brands and professionals with the task of identifying which plugins will address different SEO issues before, during and after creating a post or page.

Whether you use Yoast SEO, All in One SEO Pack, Ultimate SEO, or another plugin, you probably have many needs covered — like being able to craft custom titles, meta descriptions, and URL slugs for your posts.

All these are essential for SEO. But beyond these basics, does your plugin give you visibility of your posts’ performance? Allow you to distribute multiple keywords through your posts? Alert you of potential broken links or usability problems? Help you optimize for multiple keywords or variations?

In this post, we’ll look at where there are gaps in the SEO plugin space and what an SEO wish list looks like.

flat tire problem

SEO Plugin Gap No. 1: You Can’t Optimize for More Than One Keyword per Post

Many website publishers target multiple keywords for any one piece of content, and need to track how the content is optimized for them.

Two of the more popular SEO plugins for WordPress offer good functionality but are still lacking in this area.

The Yoast SEO plugin only allows one focus keyword per page or post (except in the premium version). So though you can definitely include more than one keyword in a piece of content, the plugin can’t confirm that you’ve optimized the post for these additional terms or even for variations of your main keyword.

Another popular plugin for SEO is the All in One SEO Pack. It doesn’t offer a focus keyword feature at all. So you’re out of luck if you’re using that one and want to be able to track your keywords for SEO.

The gap: A plugin that allows you to focus on optimizing for more than one keyword.

SEO Plugin Gap No. 2: You Can’t See How Your Keywords Are Distributed Throughout the Content

Keyword distribution may impact the ranking of your web content. Keyword distribution refers to using the keywords (and their semantic variations) consistently throughout the text from top to bottom.

Distribution can influence rankings because if a keyword shows up only in the first hundred words on a page, a search engine bot may determine the content is not as relevant as a page that talks about the keyword throughout.

While some WordPress SEO plugins track which page elements contain a focus keyword, there aren’t any viable plugins on the market right now that allow you to see your keyword distribution. So for those who want to check how well they’re distributing keywords as they write, it has to be done manually, which can be time-consuming (or you have to use an external tool like our SEOToolSet).

The gap: A plugin that clearly shows where the keywords are in the content.

SEO Plugin Gap No. 3: You Can’t Easily See Which of Your Posts Are Succeeding in the Search Results

Today, if you wanted to see what pages on your WordPress site are succeeding in the search results — data like click throughs, impressions, average rankings, and which queries are bringing search traffic to each post — you’d have to go outside WordPress. You might have to check different accounts to piece it together, like your Google Search Console, Google Analytics and/or third-party analytics software.

person blinded by flying hairPlugins exist that offer some data. But the top SEO plugins don’t show current analytics data in the WordPress dashboard or in the post editor (where it would be much easier to keep tabs on).

Unfortunately, not being able to access this information easily can either a) tax your resources or b) cause you not to gather any data.

When you don’t know which posts are resonating in organic search, it can hinder planning for future posts and social media campaigns. You’re basically flying blind.

Knowing which posts and topics are succeeding allows you to create more winning content. It also helps you avoid wasting time promoting content with high bounce rates or which generates little interest and little traffic to your site.

What you want is “unicorn” content — your very best, standout content. You want to be able to find your best content, amplify it, and then make more like it. You can only do this with analytics data informing you of the unicorns in the herd.

The gap: A plugin that shows the content creator how their content and their site are performing.

SEO Plugin Gap No. 4: You Can’t Confirm Your New Page Is Mobile-Friendly or Identify Mobile Errors

Google’s mobile-first index may hit in 2018. When it does, Google will base its index and subsequent rankings on the mobile version of your site. (You can read more about what that means here and here.)

If you don’t ensure you have mobile-friendly web pages and also don’t consistently monitor your mobile content for issues, then you could be creating a bad user experience and your rankings can suffer — this is especially true in a “mobile first” world.

While Google’s Mobile-Friendly Test lets publishers check their pages for problems, how often do you actually take that step? Having visibility within WordPress could make all the difference.

The gap: A plugin that alerts you to problems with mobile usability and performance.

What’s Your Vote?

In sum, WordPress can be an excellent platform for your website that accomplishes much of what you need in a CMS today. The challenge is making it SEO-friendly, and right now, there is still work to do.

Now I want your vote: Which of these issues matter to you?

(function(e,t,s,c){var n,o,a;e.SMCX=e.SMCX||[],t.getElementById(c)||(n=t.getElementsByTagName(s),o=n[n.length-1],a=t.createElement(s),a.type=”text/javascript”,a.async=!0,a.id=c,a.src=[“https:”===location.protocol?”https://”:”http://”,”widget.surveymonkey.com/collect/website/js/eDqctyuYqDJPm1TaT9HFuV3jogzb8sb5J_2B8LQmx15zPs3S6CegNhqGLbN8FRncbN.js”].join(“”),o.parentNode.insertBefore(a,o))})(window,document,”script”,”smcx-sdk”); Create your survey with SurveyMonkey

I’ll cover more enhancements needed to solve WordPress and SEO problems in Part 2 of this post.

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Source: Bruce Clay

Accounting Analyst 0

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Accounting Analyst

Saskatoon, SK, Canada

As a Vendasta Account Analyst, you will be one of our “go to people”, handling requests from partners and Account Executives in all aspects related to billing. The job will entail processing payables as well as potential banking related transactions. Applicants for this position will require keen interpersonal skills.

Responsibilities:

  • Send invoices and issue credit notes for partners as they are required according to the billing instruction/concerns.
  • Recording and collecting payments from partners.
  • Constructing and suggesting payment plans with the partners to collect outstanding amounts and following up on failure payments.
  • Set up new partners, issue invoices, and collect setup fees according to the instructions in the partner form.
  • Record and process all payable invoices.

Qualifications:

  • Accounting diploma or similar 2 year business course
  • 2 or more years of A/R and credit & collection experience
  • Sound technical knowledge of credit and collection procedures
  • Strong customer service skills, with the ability to foster effective business relationships
  • Excellent organizational and follow up skills with an ability to meet deadlines
  • Exceptional verbal communication skills along with the ability to be collaborative and persuasive

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post Accounting Analyst appeared first on Vendasta.


Source: Vendasta