Topic: Social

Reputation Social

The One Thing Your Business Can Immediately Take Away from Google I/O 0

The One Thing Your Business Can Immediately Take Away from Google I/O was originally published on BruceClay.com, home of expert search engine optimization tips.

Google leads the world in technological advances that affect the way we live and do business. At the Google I/O developer conference this week, we glimpse a preview of how people will interact with computing in the near future.

Google I/O conference

Shoreline Amphitheater in Mountain View, CA, scene of the 2017 Google I/O conference

Kicking off the conference, CEO Sundar Pichai opened a two-hour keynote to a packed audience of developers, tech reporters and others who were joined by viewers in 85 countries watching online to hear what was new from the tech giant, including one overarching announcement:

We have shifted from a mobile first to an AI first world.

This shift into an “artificial intelligence first” world will impact the way customers find your business AND the way you interact with those customers.

Many articles no doubt list the many Google feature announcements coming out of the I/O conference. But here, we zero in on something that all business owners should be aware of as we move forward into this AI-powered, machine learning-based new world…

Focus on solving user problems

One thing becomes clear as you watch the tech giant unveil feature after feature: Each new product is designed to solve a problem. You could say this is the key to Google’s success.

During yesterday’s keynote alone, Google announced many coming AI-enabled features that exemplify this problem-solution strategy. Here are just a few.

  • Google Assistant will be much more connected, even allowing people to type their interactions through a phone instead of speaking them — because there are times you don’t want people to overhear what you’re saying.
  • Google Photos is getting Photo Sharing, a new feature that can recognize people in your photo and proactively suggest sending them the file — because people have a problem following through and sharing their photos.
  • Google Visual Positioning Service will be able to guide your indoor movements through a store such as Lowes to help you find what you want — which solves a big problem for visually impaired people, not to mention the rest of us who need help navigating aisles.
  • Google Lens is a fascinating new AI feature that takes visual identification to new heights. In one application, Lens can remove obstructions in front of a subject, such as a chain link fence (see demo tweeted below), and fill in the missing elements — because people want to be able to take better pictures.

Let’s apply Google strategy to your business. In a nutshell:


Your greatest opportunities as a business are probably hiding under the cloak of user problems.
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To find the opportunities awaiting discovery for your own business, ask yourself two questions:

  1. What do people complain about in my industry? Complaints expose problems just waiting for a new product, service or technology to solve. This kind of negative feedback also provides clues for how to best engage your prospective customers.
  2. What is difficult or time-consuming for prospective customers to accomplish today? In addition to listening for pain points, also just observe. Look for processes that everyone just accepts, but which require a lot of time and effort to do.

If your business innovates a solution to a problem, you can make people’s lives or jobs easier, potentially jump ahead of your competition, and grow your business.

But even if you’re not going to invent the next great product, by understanding people’s needs better you can offer solutions more effectively. Your marketing campaigns will ring truer (and have better click-through rates!) if they come from a point of empathy.

Solving people’s problems underlies the majority of Google’s advancements. Make it your business’s mantra, too.

Note: You can watch Google I/O to see various presentations live May 17–19 (check out the schedule here).

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Source: Bruce Clay

Sales Administrator 0

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Sales Administrator

Saskatoon, SK, Canada

As a Sales Administrator, you will be responsible for leading and executing administrative tasks for our entire sales department. You will have various duties including fulfillment, organizing and executing new tasks as assigned by the Manager of Sales Enablement. As a team you and the manager will be responsible for “enabling” the sales team to run effectively and generate more revenue by reducing administrative tasks for all sales team members.

If you are interested in more than just a 9–to–5 job, are excited by working with a team of committed individuals, and want to make a difference in a young organization, then this is the place for you! This position is not about years of experience, industry background, or academics. It is about being the foundation and backbone so the sales team can run efficiently through process driven tasks. We offer competitive salaries and have a full range of benefits including dental and vision. We are a successful business and the world’s leading platform for media companies and agencies.

Skills and Qualifications:

  • Meeting with the Manager of Sales Enablement daily and weekly to ensure all tasks and responsibilities are being effectively completed.
  • Administrative tasks such as data entry for sales team which may include working with spreadsheets, updating manual metrics, and other administrative tasks as assigned
  • Improve current workflow
  • Assist with executing sales training and sales leadership meetings
  • Assists with front desk Reception coverage for any sick days and vacation days as well as some lunch hour coverage.

Skills and Qualifications:

  • Experience with high scalability, distributed Internet applications
  • Strong understanding of non-relational data stores, NoSQL
  • Bachelor’s degree in software engineering or computer science, or 3+ years experience in a related field
  • Familiar with queuing, memcache, and other scale-out techniques
  • REST-based API design and development skills
  • Experience with Python and/or Google App Engine are definite assets
  • Excellent teamwork skills with an ability to get work done with little to no supervision
  • Automated unit testing and test-driven development

Why Vendasta

Vendasta’s platform empowers agencies and media companies to grow their sales of marketing solutions for small and medium-size businesses. Our system identifies hot leads who are interested in the products you offer and allows you to provide scalable tools at the right price and service model when businesses are ready-to-buy.

Learn more about Vendasta

The post Sales Administrator appeared first on Vendasta.


Source: Vendasta

Graphic Designer 0

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Graphic Designer

Saskatoon, SK, Canada

As a Vendasta Graphic Designer, you will be responsible for converting conceptual ideas into images, layouts and other designs in a fast-paced environment. The successful candidate will have a comprehensive understanding of how to tell stories visually, how marketing campaigns work, and the ability to inspire, inform and captivate customers. Reporting to the VP Design you will deliver the following:

Responsibilities:

  • Collaborate with internal stakeholders and teams to establish a vision for design.
  • Establish a comprehensive understanding of the corporate brand guidelines and ensure a strong alignment of style, voice and messaging.
  • Assist in the development of design standards and campaign building that aligns with corporate brand strategy.
  • Conduct ongoing market and user research to ensure that design remains competitive and attracts target customers.
  • Plan design concepts by studying behaviour, trends and competition.
  • Select and employ color, imagery, text and shape to create aesthetically pleasing layouts that clearly communicate key messages.
  • Prototype conceptual drafts and solicit feedback as required.
  • Provide constructive criticism and feedback to other designers.
  • Competently use computer software to collaborate with other designers, complete tasks and back up working files.
  • Effectively prepare graphics and media for usage across communication channels (i.e. file compression, exporting, sizing and testing)
  • Implement finished media across digital and traditional communication channels.
  • Complete projects by coordinating with outside agencies, art services, printers, etc. when required.
  • Collaborate with data analysts to measure the effectiveness of marketing and design.

Skills and Qualifications:

  • Bachelor’s Degree or diploma in fine art, design, marketing or related discipline.
    3+ years experience in professional commercial design.
  • Capacity to create the visual aspects of web pages, emails, print documents, presentations and other marketing materials.
  • Proven graphic design and layout skills with a focus on user behaviour and HCI.
  • Ability to work simultaneously on multiple projects in a deadline-oriented work environment.
  • Extensive experience with the Adobe Creative Suite (i.e. Illustrator, Photoshop and InDesign).
  • Extensive knowledge of content production for digital channels. (i.e. mobile optimization, page load time, file compression, etc.)
  • Experience in 3D modelling, animation and/or gamification would be considered an asset.
  • Strong attention to detail with an original, creative flair.
  • Excellent communication and teamworking skills.
  • Ability to handle criticism and rejection of designs.
  • Collaboration with marketing, product and sales teams to create cohesive designs that reflect our corporate culture and strategic goals.
  • Confidence to present and explain ideas to teammates and stakeholders.
  • Experience editing and updating WordPress websites.
  • Working knowledge of CSS3, HTML5 and JavaScript would be considered an asset.

Why Vendasta

Vendasta’s platform empowers agencies and media companies to grow their sales of marketing solutions for small and medium-size businesses. Our system identifies hot leads who are interested in the products you offer and allows you to provide scalable tools at the right price and service model when businesses are ready-to-buy.

Learn more about Vendasta

The post Graphic Designer appeared first on Vendasta.


Source: Vendasta

Business Operations Data Analyst 0

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Business Operations Data Analyst

Saskatoon, SK, Canada

As a data analyst at Vendasta you will ask questions and discover the answers. Data Analysts will work closely with our finance department and report directly to the individuals prioritizing their work. You will leverage the interdepartmental analyst group to review, develop and share information and analyses. You will contribute to all steps of the data analysis process including hypothesis generation, exploring and cleaning data, modeling, interpreting, communicating results and measuring the implementation. As a business operations data analyst, you will focus on reporting and modeling financial data.

Responsibilities

  • Respond to ad hoc requests from various stakeholders
  • Build, maintain & monitor internal dashboards
  • Help ensure billing is precise and delivered in a timely manner
  • Provide promptly reports on monthly, quarterly, and yearly financial information
  • Review and critique other’s analysis
  • Discover, learn, develop and teach new techniques & methodologies
  • Help prioritize tasks based on business value and urgency
  • Develop and foster a working relationship with other analysts, software developers, product managers, sales, marketing, and executive.
  • Report to fellow analysts, company leadership, and executive
  • Follow Vendasta’s analysis workflow
    • Hypothesis Generation: Work with stakeholders to refine and transform questions into hypotheses
    • Exploratory Data Analysis: Gather, clean, and explore large data sets
    • Model Building: Create a visual and/or mathematical representation of the real world
    • Interpret Results: Understand the conclusions that can be reached and know the implications
    • Communicate Results: Deliver findings to stakeholders
    • Follow-up: Ensure that the data was effectively implemented and measure results

Skills and Qualifications:

  • Familiarity with basic accounting and finance principles
  • Computer Science and/or software development experience
  • Strong statistical knowledge
  • Competent in cleaning and formatting data
  • Proven ability to analyze and model data
  • Experience with user & SaaS Analytics
  • Familiarity with databases and various querying techniques (SQL, NoSQL, API)

Why Vendasta

Vendasta’s platform empowers agencies and media companies to grow their sales of marketing solutions for small and medium-size businesses. Our system identifies hot leads who are interested in the products you offer and allows you to provide scalable tools at the right price and service model when businesses are ready-to-buy.

Learn more about Vendasta

The post Business Operations Data Analyst appeared first on Vendasta.


Source: Vendasta

How to Know If You’re at Risk When Google Switches to a Mobile-First Index (Flowchart) 0

How to Know If You’re at Risk When Google Switches to a Mobile-First Index (Flowchart) was originally published on BruceClay.com, home of expert search engine optimization tips.

I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in.

Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites and not the desktop version, as they do now.

Exactly when the switch will be 100% is a mystery. Gary Illyes suggested it could be in 2018. Yet we know that Google rolls out algorithm and infrastructure changes gradually and with plenty of testing. We are likely witnessing mobile-first SERPs today to some degree.

With the switch to a mobile-first index, you’ll either be in good shape or you’re going to feel the pain of a major loss in organic search traffic.

As an SEO services company we are busy doing risk assessments for clients, identifying exactly how ready a website is for the mobile-first index.

To help you get a sense of how prepared you are for a Google index that’s focused on the mobile website experience, we created a decision tree to assess a website as low risk or high risk. For a refresher on how to satisfy a mobile searcher, take a look at our SEO Tutorial step on Mobile SEO and UX Optimization.

What does your path to mobile-first index readiness look like? Here’s what we look for when we do a mobile-first readiness analysis of a client’s site.

Google Mobile-First Index SEO Risk Assessment Flowchart

Click image to enlarge. Click this text to view as PDF.

Assessing Your Risk in Google’s Mobile-First Index

This agency signed on to the mission of helping businesses succeed online, but when more and more factors are rapidly changing, our ability to institute timely change diminishes. So we want everyone to know what’s at stake if every action isn’t taken to be mobile-friendly.

If a client’s site does not perform well on a mobile browser, this is a problem. The mobile experience is how we serve connected consumers. If there is any issue, then it’s our job as the SEO expert to discuss this risk with our clients.

If a client has a mobile-friendly site, it’s our job to evaluate if the mobile site contains the same content as served on the desktop. If the content is different, then the client is at risk.

If a client is unable to optimize for site speed or for conversions, or if they are not working on a solution to a mobile-friendly site, then this client should acknowledge the risk of losing rankings.

How do we check if a client site is going to suffer a drop in rankings and traffic when the mobile-first index goes live?

Right at this moment we can look in Google Search Console to compare mobile and desktop rankings. You can too.

How to Compare Your Mobile Rankings and Desktop Rankings in Google Search Console

  1. Go to your site in Google Search Console.
  2. Go to Search Traffic > Search Analytics.
  3. Select “Position” and “Devices”.
  4. Select the filter to compare mobile vs. desktop.
  5. Is your average position for mobile higher or lower than for desktop?

If your average mobile rankings are worse than your average desktop rankings, you’re at risk when the mobile-first index switch occurs.

mobile and desktop ranking comparison in gsc

Click to enlarge.

Calculating the Impact on Your Business

If I could stress three things, consider this.

  1. To be mobile-friendly goes beyond having a responsive website. It’s critical to match the content on the desktop site to the mobile user experience. A mobile-friendly website doesn’t merely mimic the desktop. In fact, a responsive site can have lower conversion rates if the mobile UX isn’t optimized. What value does your mobile experience provide to help the consumer want to do business with you?
  2. If you don’t have a mobile-friendly site, get started on your update now. Some content management systems (CMSes) don’t produce mobile experiences. Do you have a solution in place? What is it? How fast can you implement? You may already be late to the party.
  3. Please understand that “mobile first” relates to the Google index being based upon the mobile displayed content. It does not mean that desktop is dead. There are many reasons that in your business that “desktop first” may apply. For whether or not this applies to you, you may want to consult with an expert mobile SEO agency.

I’m not trying to create fear, but I am hoping to convey a risk.

What else can you do to make sure your business is well positioned when Google flips the switch and turns on its mobile-first index?

People generally understand how much traffic they’re getting from Google in the desktop-focused index environment. Meanwhile, we have no idea how much traffic will be affected after the switch to a mobile-focused index. We want you in the best possible position when the change to a mobile-first index rolls out.

We are convinced that mobile readiness is vital to the future of your business. To help you, we have created a service offering insights into your mobile readiness with our Mobile-First Readiness Report. Ensure your mobile-first SEO strategy is on track with a second pair of expert eyes on your site.

A typical report may include assessment of the following:

  • Mobile friendliness
  • Page speed
  • Content matching
  • Mobile navigation
  • Mobile interstitials
  • Security issues
  • Indexing and robots directives
  • Schema markup

mobile-first readiness report
Order a mobile-first focused audit of your site for just $995 and we’ll have it back to you in about a week.

Or give us a call at 866-517-1900 during business hours Pacific time and our team will be happy to answer any questions you have about the mobile-first index shift and developing your mobile SEO strategy.


Source: Bruce Clay