Topic: Social

Reputation Social

Google Adds Tweets to Search Results 0

Google Adds Tweets to Search Results

Has Twitter taken a back seat in your online marketing strategy?

If so, then you might want to start thinking about how to integrate Twitter into your overall game plan.

The news below, announced by Google, states that Google will start including tweets into its search results for users on both its mobile app and desktop / web search results.

This means that your activity on Twitter could very well become an influential part of how you and your business is represented online.

Google Adds Tweets to Search Results

Source: Official Google Blog: Tweets take flight in the Google app

Want tips on how to leverage Twitter for more organic search traffic?


Image courtesy of TechCrunch

This post, Google Adds Tweets to Search Results, is from the Online Marketing Blog by imFORZA. Enjoy!

Source: IMforza

Small Business Content Marketing Results and the Hiring Challenge 0

Small Business Content Marketing Results and the Hiring ChallengeThe Content Marketing Institute (CMI) recently issued its B2B small business report which tracks the marketing issues and trends for businesses with 10-99 employees.  This year, small business marketers reported higher spending on content marketing over the next 12 months and that more than 55% are increasing budgets.  In addition, the CMI also discovered that despite gains in marketing spending, many small business marketers are challenged with finding quality professionals.


B2B Small Business Marketing Results

Among the call-out results from report, CMI cited that nine out of 10 small-business marketers are spending their time trying to convert more visitations to their websites – even more so than their larger business counterparts. The Institute noted that website visitation goals are also related to lead generation and that small business marketers felt lead generation was one of the largest goals – even more so than brand awareness.   

Also popular this year, is the use of social media in small business marketing plans.  The percentage of those using social media tactics grew from 88% last year to 93% this year.  Other increases in social media tactics included blogging (77% in 2014 and up to 87% in 2015) and info-graphics (60% this year over 48% last year).

Finding the Right People

One of the other advantages of content marketing is the impact on the online reputation for a small business.  One of the key principles of online reputation management is the impact of your brand reputation on potential new employees.  

According to a 2010 Microsoft study, 70% of recruiters and HR professionals have rejected candidates based on information they found online and 85% of recruiters and HR professionals say that a positive online reputation influences their hiring decisions.  If you ever wondered how content marketing and hiring can influence your company’s online reputation, simply ask your job candidates how they learned more about your company – no doubt Google played a major role.

Despite the positive momentum this year, B2B small business marketers are feeling challenged.  The one issue that comes up consistently for marketers regardless of the size of business they are promoting, is hiring able-professionals to get the job done.  Despite many organizations’ ability to structure and operate their team structure, the CMI reported, “The research shows this is one challenge that is not alleviated with a documented content marketing strategy, which is the No. 1 indicator for content marketing success.”

The issue is that CMI said there is no one right way of structuring or operate the marketing team, but “You can shift your organization’s mindset.” reported CMI.  

In a CMI article that offers advice on hiring marketing professionals, CMI researcher Michelle Lin writes that many are hiring professionals with marketing experience but not necessarily industry-related expertise.  Lin reports that many professionals are now the approach that an effective marketing professional truly understands the audience and should look for professionals with “…expertise that’s beyond your product or your category…”

Lin also notes that many experts suggest looking at people who do not just churn out content but are strategizing as well.  “Regardless of what role you need to fill, there is something about hiring people who create. Ideas are generally pretty easy to generate, but it’s the execution that is tough (and, truly, it’s the only thing that matters to your audience).”


Source: rhino

The DOs and DON’Ts of Local Citations and Business Reviews 0

Tips on Local Citations, Reviews & Testimonials from imFORZA

Is your local SEO lagging behind while hyper-local search queries and contextual search are becoming the norm?

Improving your local SEO is about optimizing citations and garnering quality reviews for your business online.

In this article I am going to help you leverage both opportunities and garner authority building trust signals in the most responsible ways possible. I’ll cover local citations, business reviews and testimonials and even give you actionable tips to properly earn, manage and use them.

Tips on Local Citations, Reviews & Testimonials

Local SEO Starts with Your Company’s NAP

In local SEO, your company’s “NAP” refers to its business name, address, and phone number as they appear online across all websites. Together, these three pieces of information form what search marketers refer to as “citations,” which are one of the fundamental building blocks of optimizing search presence within specific geographic regions.

Determining your company’s NAP is the first step in the local SEO process, and the most important. Here’s why:

Identical Citations are Vital: All local citations for your business can’t have any variance in their naming conventions. You can’t call your business “Joe’s Crab House” on Facebook and name it “Joe’s Crab Hut” on Yelp. Doing so creates NAP confusion, which makes it harder for search engines to trust your company at the local level. Yes, even spelling counts in local SEO.

Check Your Address for Accuracy: If your address has a suite or office number, you must include that info in all citations. Missing even this tiny detail can sink your local SEO strategy. Double check the zip code as well and make sure everyone in your marketing team knows the right address in full.

Do Not Change Phone Numbers: Your business might love having multiple phone numbers for call tracking purposes, but that doesn’t mean you should include them in your local citations. Decide on one public facing number and stick with it.

Fear Mismatched Listings: Having inconsistent or duplicate local citations on the same websites, especially Google properties, can cause the search engine to take action against your business. For your efforts, Google may slap a “permanently closed” tag on your Google Maps listing; a mortal blow unless you get it fixed fast.

Want to check the accuracy of your business listings? Try our free local listing tool today!

Click Here to Try our FREE Local Listing Tool to see how and where your business is listed.

Google and other major search engines want to see both consistency and uniqueness in all your local citations. They want consistency in that your company’s citations are identical on all sites as well as uniqueness in terms of address and phone number use. No other business should include your exact physical address, name, or your phone number as part of their own citations. This information is your unique footprint in the local online business community.

Google Map Pack

How Local Citations Influence Local Search

While not the weighted ranking signal that they were in years past, citations are still a very important part of getting your website to do well in local search. Google isn’t going to serve your website in Map Pack results (example shown above) unless it trusts that your company does legitimate business in the area and gives off the proper trust signals.

Citations help to increase these signals by accomplishing the following:

Brand Mentions on the Web: Your company’s citations appearing on high authority domains, including Facebook, Yelp, and Google My Business, increases how often your brand shows up as Google’s spiders crawl the web. Citations increase visibility, which can lead to more search queries that include your business name, and that’s good for all SEO efforts, including local.

Reinforcing Geographic Ties: Local citations contain your business location in the real world, which search engines take into account when presenting results from queries using geographic keywords or queries that they believe have local searcher intent. By maintaining a consistent geographic presence through correct citations, your company helps keep up and even improve its relevancy to its own geography.

Build Local Authority: Citations on high-powered websites can work just as effectively for local search growth as dofollow backlinks help push organic rankings. By increasing your domain’s authority at the local level, you help legitimize your business as an entity that has ties to the community and wants more local customers.

Would you spend money with a company that can’t get its phone number right and the address leads to a P.O. Box instead of a storefront?


Those factors don’t scream “legitimate business” so much as “probable identity theft ring.” Google and other search engines view citations much the same way. Influencing local search is only possible if those citations lead searchers to real companies.

Local SEO After the Pigeon Update

Building citations in mass number on any directory website you can find is no longer the right or safe way to master local SEO.

In July 2014, Google rolled out a massive update to its local search algorithm that industry professionals dubbed, “Pigeon.” The Pigeon Update fundamentally changed the way Google ranked businesses in its Google Maps Pack, shuffling them around depending on queries and even reducing the number of websites it served.

Pigeon affected both organic web search and Google Maps, bringing local signals more in line with traditional desktop ranking factors. The update also gave more weight to specific local directories, including Zagat, Trip Advisor, and Kayak. In short, after Pigeon, it’s not possible for companies to game the system and rank well in local search.

Here’s what else changed:

Google Moves the Centroid: Once centrally located map pins by which all local results in a city might rotate, Google altered centroids to hyper-target local SERPs by neighborhoods and districts. Where one centroid ruled New York City before the Pigeon Update, in its aftermath, searchers could find local businesses and other relevant content for all five boroughs. Ranking well for Manhattan local search terms does not guarantee that sites can do the same for Queens specific queries.

Changes to Contextual Search: Google works constantly to better understand searcher intent, including serving results based more on the device used, time of day, and location than the query itself. A person stepping out of a hotel conference in Boston and typing “breakfast” into a Google search bar on their smartphone gets relevant results dictated not just by their keyword, but also by the context of their search.

Neighborhood Search Gets Elastic: Even as Google targeted smaller areas, Pigeon also considered queries from searchers that bordered two distinct areas, serving them results from both areas based on simple distance and not geo terms. This change means coffee shops in Society Hill in Philadelphia might show up for search queries based on its neighboring district like “coffee shops in Old City,” and vice versa. Being on the border presents new local search opportunities.

As the dust settled after the Pigeon Update, local listings for many businesses disappeared over night, causing many companies to scramble frantically to restore lost leads and search engine traffic. Adapting to Google’s new requirements demands that your company does things better, including having robust profiles to go with your local citations, cease faking local presences in areas where you do no legitimate business, and stop creating citations in spammy directories that give searchers no real value.

Be Consistent with Your NAP

How to Audit Existing Local Citations

Auditing your existing citations is a mandatory part of successful local SEO — you can’t avoid it.

While there are plenty of online tools for local listing management that you can use to help ease the tedium, the most effective method is to start with a Google search of your company’s phone number. From these results, you can see where the “P” part of your NAP occurs on every URL in Google’s index. Make note of every full or partial NAP you find. From here, you can get a sense of the scope of citations you’re dealing with and develop a plan to tackle them one at a time.

Take these steps next to properly audit your local citations:

Gather All Your Passwords: If your business stored passwords to social media accounts in disparate places, this is your hardest step. You’ll need log-in information to review sites, company email addresses, and social networks to correct incorrect citations and change passwords. Hopefully, you’ve maintained positive relationships with your former social media managers because you may need to talk to a few of them to get all the necessary info.

Watch Out for Pay Sites: Many local directories know how important citation correction is for SEO, which is why they think they can get away with charging people money, sometimes hundreds of dollars, to fix listings. Set aside a budget to fix citations living on these paid sites. If you can’t spend the money, see about getting them deleted for no cost. Removing incorrect citations is just as good as fixing them. You can always build new ones later.

Track Your Progress: Auditing citations in a vacuum with no ability to track your work breeds that kind of confusion that caused your current problems. Track your citations, and the changes you make, in one centralized document where you can visualize your efforts. Online citation tools like ours or Moz Local (formerly Get Listed) also have features to help with citation management, if you’re willing to pay the monthly service cost associated with them.

Verify Your Google My Business Profile: As part of your audit process, make sure to verify your company’s Google My Business page, if one exists. Verification takes a short verification code sent over the phone to your company’s main number or through the mail at your business address.

Top Citation Sources

How to Acquire New Local Citations

Once you’ve corrected your company’s existing local citations, it’s time to go after new targets to help bolster its search presence. Remember, this strategy isn’t about quantity. You want to steer clear of websites advertising “free SEO directory listings” or opting to hire a third-party to build citations in bulk. High authority domains are your only targets when seeking to build citations to help local search performance.

Consider these options to grab new local citations:

Target Local Directories: Every city and county around the country has websites that feature local businesses. Get your local citation on municipal government sites welcoming tourists or on local business directories with robust followings. These sites can be powerful signals to Google and other search engines that your business has strong ties to its place.

Do Humans See the Pages: After the Pigeon Update, Google simply stopped crawling the deeper pages of many older online directories because real humans never saw or clicked links on them. Before you build any citation, consider if people interested in your company could ever find this page, and whether they would find enough value in it to interact. You can judge ball park human interaction by viewing the site’s monthly web traffic from organic search via an online tool like SEMRush. A site that provides value for searchers and has regular visitors should show sustained search traffic over months without significant dips due to potential algorithmic penalties. Also view a site’s Domain Authority (DA) through Moz’s Open Site Explorer. Stay away from any opportunity that has a DA of 30 or lower.

Build Profiles on Major Social Networks: Social media signals, including interaction, sharing, and click-through rates, are powerful signals for local SEO. Make sure your team maintains profiles on these sites, including Twitter, Facebook, and Yelp, along with correct local citations when the platform allows you to place them. Upkeep, along with regular content posting, helps support community interaction. Avoid building multiple profiles for different facets of your business, as this tactic dilutes your brand and potentially leads to duplicate citation creation.

Citation building is an ongoing effort that requires continual maintenance and monitoring for new opportunities. Pay close attention to how fast you acquire new local citations, as velocity can serve as a low-quality signal to Google and other search engines that your website is trying to manipulate search results unfairly. When you get the itch to create more citations than you should, pivot strategies to support your existing listings with review content.

Responsible Ways to Secure Business Reviews

Online Customer Reviews are Vital for any Business

If citations are the bedrock of local SEO, testimonials and reviews are the wings that lift the ceiling on ranking potential and brand reach. Real customers sharing their experiences with their peers about your products and services is crucial for your company to reach new potential revenue sources and develop the headwinds that lead to sustained, long-term success. What makes a useful testimonial? It’s not just about gushing success stories or hyperbole laden tales of awesome service.

In an ideal world, every review would include:

Detailed Description of Events: Reviews should give readers the specifics on what customers enjoyed about your business or what challenges they faced in completing their order. When you get details, you can help find solutions to make weaker areas stronger and reward those who performed well.

Reviews from Verified Accounts: You want real people leaving testimonials and reviews for your business. Verified purchases from established profiles have more weight than those left from day-old accounts with no personal information on them. Searchers don’t trust reviews that look fake and neither do search engines. In fact, review sites like Yelp are notorious for deleting reviews (positive or negative) left from newly created accounts.

Positive Language and Emotional Impact: Happy customers can leave just as many bad reviews for your business as irate customers. Let’s be honest, a review that’s all exclamation points and smiley faces isn’t going to convince someone to buy your product or hire your firm. You want positive review language that devotes enough word count to engender an emotional response from readers, informing them of how your company helped them solve a problem and that they’re beyond grateful for your help in their time of need.

Without online reviews, your company may find it difficult to generate the kind of social proof online that boosts engagement and local search growth. Reviews that highlight your company’s shortcomings may sting in the short-term, but if you devote time to reach out to these reviewers and seek to learn from past mistakes, you can easily turn uphill battles into fast-moving slopes.

Tips to Get More Positive Customer Reviews

How to Get Customers to Review Your Business

Convincing customers to leave a review for your business online is one of the most anxiety-inducing experiences any owner or principal can go through when engaged in local SEO.

What website should they leave their review on?

Should they borrow an on-site computer?

What if Google notices the IP address and deletes all our reviews?

Will our local rankings vanish?

Queue the essential death spiral and heavy breathing. Fortunately, there’s a simple method to get customers to review your business without causing a panic attack — ask them.

That’s all you need to do. In a cheerful way, ask them if they would mind leaving your business a review on your target website. Sometimes, all you need to do is place a review website’s logo decal in your storefront window or at the checkout counter to help customers find you online and leave their thoughts about their experience. Don’t be afraid to leverage your company’s existing social profiles in this way if you’d rather not approach customers directly to voice their opinion online.

It’s largely out of your hands where customers or clients choose to leave their reviews online. You could attempt to direct traffic to more useful sites from a local SEO perspective like Google My Business, but neglecting your profiles on other sites could lead competitors to create accounts in your company’s name to try to throw off your local success. The last thing you want is to get into a spat with a competitor that could spill onto other domains and escalate though social media. As long as your marketing team is making your followers aware of all the great reviewers your customers are leaving, it shouldn’t matter where they live online.

A Note About Yelp Reviews: Many business owners have said for years that they prefer to avoid Yelp due to the site’s alleged practices of promoting negative reviews and bullying site owners to pay for advertising. Yelp remains a powerful weapon in the local SEO arsenal, but you shouldn’t need to shell out money every month to see a benefit. Don’t give in to them.

Review Tactics to Avoid at All Costs

Every review website, including social networks with review features, have rules about who can post reviews and how businesses can conduct themselves when approaching followers or customers to leave them some love. How your company navigates these terms of service is the lynchpin in your online review generation strategy.

Here are the review tactics your business should never engage in online:

Do Not Incentivize Online Reviews: Do not offer customers, influencers, or bloggers compensation, including free products or money, to post reviews of your business on any website. Doing so can violate terms of service, causing the website to delete all of your reviews as punishment. In a similar vein, don’t pay into a service promising mass amounts of online reviews for your business. The companies usually employ foreign profiles that lack the local social signals you need to sustain traffic and search engine rankings.

Do Not Commence Network Trickery: Don’t force your customers to give online reviews while they’re in your store using a computer that’s running an IP scrambler. Not only is the practice suspect from a societal level, Google may even see through the tactic, resulting in the summary execution of your existing online reviews.

Do Not Single Out Negative Reviewers: Customers who leave unhappy reviews are opportunities for your business to do better. Use their anger or disappointment as a chance to open a dialogue with them about what they would like to see change in your company and keep them informed of your progress towards that goal. Involving customers at this level may just change a negative review into a brand relationship that sustains itself over many future transactions.

Best practices for soliciting online reviews is to prize natural placement over manipulative tactics. Search engines want to emulate searcher behavior, and online reviews are a natural extension of the same word-of-mouth virality that can happen offline. Trying to tailor the message or squash dissenting opinions only leads to backlash. Focus on making your business the best possible version of itself and the positive reviews should build on themselves.

Create Happy Customers

Stop Chasing Tactics. Start Catering to Your Customers.

Local SEO, like any organic channel, demands an ever-evolving strategy.

You’ll need regular upkeep to sustain your prominent placement in local search rankings and to grow traffic over time. If you stay ready to adapt and keep a close watch on citation building, you shouldn’t get caught on the wrong side of the next surprise search algorithm update.

More importantly, if you focus your efforts on creating amazing products or experiences and providing consistent, outstanding customer service, then your customers will help grow your business for you.

Feeling stuck or overwhelmed with local citations and reviews? Let’s talk!


This post, The DOs and DON’Ts of Local Citations and Business Reviews, is from the Online Marketing Blog by imFORZA. Enjoy!

Source: IMforza

7 Brands that are Crushing it on Instagram 0

7 brands that are crushing it on InstagramInstagram is like the little engine that could – or should we say the “little social media platform that could.” With millions of active users, Instagram is a powerful player in the social media sphere and national brands such as retailers to the NFL that are seeing great results with Instagram.

According to Marketingland, Forrester reports that Instagram posts receive 300 times more likes per fan than Facebook posts. But what makes a good Instagram presence?  Experts agree that full video content, edginess, storytelling, fan participation and simply tapping into what their audience loves are all components of social media success.

There are thousands of successful companies posting their videos and photos on Instagram – here is a sampling that crosses industries, types and audiences showcasing how these brands are “crushing it” on Instagram:

Red Bull3.1 million followersCool Sport Photos – Red Bull is the ultimate social media darling.  Even if you haven’t tasted the drink, most likely you have seen their videos and photos on YouTube (where they are referred to by experts as one of the top YouTube brands).  Now Red Bull is using their content magic on Instagram.  BusinessInsider reports that the reason Red Bull is so successful on Instagram, is that “Red Bull posts a “daily awesome” photos, celebrates “Flying Fridays,” and has other traditions to keep its high octane-loving fans engaged.”

NFL – 3.7 million followers Greatest Moments Videos – NFL has done a great job of combining hard-core great football moments interspersed with humorous and even touching videos of the players and fans.  But in terms of getting the fans completely revved up – NFL takes the most climatic and exciting photos/videos from games and allows enthusiasts to relive these moments over and over…

Forever 21 – 7.6 million followers – What do you think? This retailer for young women knows how to listen to its fan base and engage them.  While Forever21 may not be a household brand that everyone is familiar with, it is surely popular with the tween and teen set – and according to Search Engine Journal, these girls love to respond and give their thoughts.  The Instragram site does a great job engaging girls with “what do you think” phrasing that keeps the fans coming back for more.

Starbucks – 5.3 million followersCoffee Cause – Why is Starbucks so popular? While no one is interested in looking at photos of coffee (at least not for long periods of time), BusinessInsider says “Starbucks doesn’t just use Instagram to sell beverages. It capitalizes on its 5 million follower base to drive awareness for causes they support.”  Starbucks turns many of their fans into advocates for a plethora of causes and that “call to action” can rev up any caffeinated audience two-fold.

Converse – 2.3 million followers – Fan Moments – Let’s face it – most of us love putting on a pair of red, green or black Converse shoes and wearing them with our favorite torn jeans – it’s just cool.  According to Search Engine Journal, that is what makes the Converse’s Instagram page so successful -“There are so many Converse moments showing the fans doing the things they love with the shoes they love.”  And that is the crux of any great brand – getting the fans involved.

Gucci – 4.9 million followers Unique Photo Layout – According to Search Engine Journal, Gucci captures its followers with a unique lay-outs and photos and videos that dazzle – much like their upscale clothing and accessories.  Gucci also uses a number of celebrities to bring Gucci-glamour to its Instagram page.  Search Engine Journal does note if Gucci posted more “user photos” they may increase their following.

Audi – 2.2 million followers Cool Interaction of People and Cars – One might wonder how photos and videos of a car company would do so well.  Search Engine Journal believes it has to do with photos of people interacting with the various cars that has Audi fans clicking on the Audi Instagram page – not to mention cool video from the POV of a race car driver.   In addition, Audi is diligent in posting interesting photos of new products that look like fun to drive.  Audi has always been a much beloved car company and by inserting the brand into social media, like Instagram, it has increased its fan base considerably.


Source: rhino

7 Brands that are Crushing it on Pinterest 0

Pinterest Pinterest is gaining in popularity and has become a platform not just for people to “pin” photos or video of their favorite pets or television shows but also has become a very sought after forum for big brands to connect with their consumers on a more subtle and less promotional basis.

It appears that the brands that connect the most with their followers are those that do not overtly promote themselves and allow their followers to lead the way.  According to a recent article in Digiday, “70% of brand engagement on Pinterest is generated by users, not brands themselves.” Unsurprisingly, brands that are doing well are retail brands, such as Nordstrom and L.L. Bean.”

Here are some brands that are “crushing it” on Pinterest! 

L.L. BeanFollowers: 5.2 million; Boards: 32:  According to Digiday, L.L. Bean’s most popular board is “Woodland Creatures” which has a whopping 4.7 million followers. Interestingly enough, Woodland Creatures has little to do with the L.L. Bean product line as it contains images and videos of wildlife.  While the L.L. Bean brand is coveted as an outdoor and back to nature type of company, the boards that get the most attention are those where users pin their own images of pets, outdoor adventures and more.  L.L. Bean has a whimsical side as well as there are boards for “selfies” and even a board for L.L. Bean Cats.

Penguin Random House: Followers: 1.5 million; Boards: 72:  Econsultancy reports that Random House success goes beyond pinning its own products to the wall…” but rather appeals to book lovers with boards inviting the literati to add in their own thoughts and images regarding their favorite reads.  For instance, while there are boards touting Random House latest novels, there are far more boards asking users to speculate on “what would Jane Austen say” or to pick favorites from their book clubs.

Nordstrom: Followers: 4.3 million; Boards: 68:  Nordstrom is another respected brand that goes beyond hyping its own product-line and rather provides boards that are of serious interest to its users.  Digiday says that its “Garden Wedding Ideas” is its most popular board (with over 4 million followers) as it provides inspiration to future brides – a huge audience for the brand even in its brick and mortar and online stores.  Other Nordstrom “…boards range from decor, fashion week, designer curated boards and more for their shoppers to enjoy,” reports Digiday. 

Lowe’s: Followers: 3.5 million; Boards: 61:  Lowe’s may seem like a home improvement store to most but what many fail to recognize, it is really a large chain of stores that breeds aspiration.  Instilling in its customers the “do it yourself” (DIY) spirit, the Lowe’s Pinterest takes on the same fervor and provides its users with a vast array of “creative” ideas for the home (or apartment, condo, deck, backyard, garden, etc.).  Lowe’s also allows customers to pin their ideas and feats of home improvement – instilling great loyalty from it followers.

Sony Electronics: Followers: 45,000; Boards: 34: While this Pinterest site clearly does not amass the number of followers of Nordstrom and Lowe’s, it does reach out to its customers with both humor and a “can do” attitude.  When one thinks of a popular brand on Pinterest, electronics does not always come to mind – unless of course it is a popular technology product or iOS-related.  But Sony manages to break through with such boards as, I Can Haz Gadgets which offers both animal and technophiles a way to pin images of their pets using technology.  There are other boards that enable followers to get onboard with Sony’s charities as well as boards for pinning up decorating ideas with electronic products.

Jetsetter:  Followers: 4.3 million; Boards: 58:  If aspiration is the name of Pinterest game then Jetsetters fits the bill.  This site allows its followers to pin images of places they would like to travel to including lovely tropical settings and quaint European towns.  Digiday reports that its most popular board Daily Moment of Zen:  “It’s no wonder that so many people follow this board, which features beautiful travel photos of breathtaking destinations.”  Other Jetsetter boards allow people to pin up images from their own travel as well as suggest activities to other followers going on vacation. 

Food Network: Followers: 550,000; Boards: 89:  One of the most popular categories on Pinterest is food – after all, who can resist images of the most scrumptious, tastiest treats and drinks?  Not sure what to have for dinner – the Food Network Pinterest site offers 71 boards with thousands of images and recipes to whet your appetite.  Boards such as “Let’s Get Seasonal” where people pin their favorite recipes to spice up veggies like asparagus or “Lets Cheers” with ideas for delectable cocktails – The Food Network provides a creative not to mention yummy Pinterest site for foodies.

Source: rhino