Topic: Social

Reputation Social

Digital Marketing Specialist 0

Digital Marketing Specialist

Saskatoon, SK, Canada

Our Goal is to make local businesses successful. A Digital Marketing Specialist works to help local businesses establish and/or maintain their online presence. The ideal candidate for this role would be someone who enjoys talking with people, understands the importance of online marketing, and has a working knowledge of social media marketing. They must also be comfortable creating online content and demonstrating excellent customer service skills. The ability to learn quickly and adapt to change is a valuable asset.

 

Responsibilities:

  • Work with local businesses on a regular basis to improve their online presence.
  • Conduct onboarding calls with local businesses to gather information and execute the services ordered, which requires following a script to ensure accuracy and consistency across the board
  • Work with local businesses to assess and implement a digital marketing strategy
  • Create marketing materials such as slide presentations and brochures
  • Build custom social media profiles for local businesses
  • Able to create and speak to reports outlining fulfilled services and proof of performance
  • Create and manage custom email campaigns
  • Create and publish social media content for many businesses in a variety of verticals
  • Work within Facebook Business Manager to boost social content (paid ads)
  • Respond to positive and negative reviews on behalf of the local businesses
  • Claim and correct any online listings, social sites or review sites for the local businesses
  • Track all completed and pending work within Vendasta’s task management platform
  • Provide exceptional customer service for our partners and their clients
  • Answer incoming calls and emails promptly and politely
  • Maintain product knowledge and awareness for our partners and their clients
  • Coordinate feedback from partners on product suggestions

Skills and Qualifications:

  • Digital marketing experience for local business
  • Proficient knowledge of social media (Twitter, Facebook, etc.)
  • Excellent written and verbal communication skills
  • Past experience in technical customer support
  • Superior communication skills
  • Exceptional organization skills and attention to detail
  • Ability to work independently as well as collaborate within a team
  • Bachelor’s degree and/or equivalent experience
  • Google and Facebook certified
  • SEO experience
  • Experience with slide presentation software (Google Slides)
  • Experience with image manipulation

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post Digital Marketing Specialist appeared first on Vendasta.


Source: Vendasta

Facebook Advertising Specialist 0

Facebook Advertising Specialist

Digital Agency Division, Saskatoon, SK, Canada

Description

Digital Advertising team is looking for an Facebook Advertising Specialist to add to the growing team. This person is responsible for the creation, monitoring, and optimization of all Facebook Advertising Campaigns in addition to acting as an advisor to the rest of the organization in their area of expertise. The role involves strategic thinking mixed with creativity and technical knowledge to ultimately craft campaigns that perform.

 

Skills & Qualifications:

  • 1+ Years of Facebook Ads experience
  • Commerce or Marketing degree or certification preferable
  • Facebook Blueprint certified preferable
  • Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients

Responsibilities

  • Create, manage, and optimize Facebook campaigns
  • Write copy
  • Various tasks involving advanced Facebook Advertising tools such as the pixel, custom audiences, lookalike audiences, custom conversions, re-targeting, etc.
  • Create and manage split tests
  • Create reports for Facebook campaigns
  • Answer questions from internal colleagues and Vendasta partners about Facebook Advertising
  • Assist Vendasta salespeople when addressing technical aspects of Facebook Advertising

KPI

  • Campaign performance
  • Campaign throughput

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post Facebook Advertising Specialist appeared first on Vendasta.


Source: Vendasta

The WordPress SEO Enhancements You Wish You Had, And Now Can — Part 3 0

The WordPress SEO Enhancements You Wish You Had, And Now Can — Part 3 was originally published on BruceClay.com, home of expert search engine optimization tips.

Announcing Bruce Clay SEO WP™

If you’re a WordPress publisher, you have many options for boosting your search engine optimization. You may be using Yoast SEO, All in One SEO, or another plugin to help you cover many SEO bases for the content you publish.

However, as I’ve been pointing out through this series of posts, current SEO plugins don’t go far enough. A lot of enhancements are needed to take you from just “best practices” to targeted and specific guidance that shows you how to get the maximum visibility for each of your posts.

In Part 1 and Part 2 of this series, I explained gaps that currently exist between SEO plugins available and the needs today. It’s a topic I’ve been thinking about for well over a year, as well as dreaming, planning and developing …

Now in this Part 3 post, I’m pleased to share a solution that has been months in the making.

The Bruce Clay SEO plugin for WordPress brings the power of our proprietary SEO diagnostic tools to the WordPress environment. And it adds search ranking and analytics performance metrics to the WordPress interface.

The combination of the new plugin and the SEOToolSet™ powering it is a MASSIVE difference-maker. We set out to “bridge the gaps” and enable any WordPress copywriter, editor or publisher to implement smarter SEO improvements, monitor their content’s reach, and much more.

bridging the gap

Introducing a new WordPress plugin that bridges the gaps to add search ranking and analytics performance metrics to the WordPress interface. Sign up here for an invitation

Here’s what WordPress SEO has been missing until now.

Competitive Insights

Optimizing content based on SEO best practices is like trying to do surgery with a cookie cutter.

Smart SEO considers the variety of pages that Google is already ranking for any particular query. You can then improve a page that matches the query intent and content type to be the best result.

To make this easy for WordPress users, the new plugin presents customized guidance on how you should alter your content elements. Recommendations reflect what Google is rewarding in the search results per keyword. The Bruce Clay SEO WP plugin brings insights from analyzing the top-ranked competitors right into the publishing environment.

You can also see which of your posts are succeeding in the search results. Based on metrics from Google Search Console like pageviews from Google visitors, you’ll know your best performing content from an SEO perspective and be able to create more unicorns like it.

Until now, you haven’t been able to easily see what competitors are doing. And you don’t receive guidance adjusted per keyword for your content targets. That ends here.

Keyword and Content Insights

What’s the optimal reading level for your content? It depends. Each keyword query can have its own set of signals when it comes to the search engine algorithms and what searchers expect. So readability scores naturally vary based on the query.

Smart readability goals should assess the reading level of your page or post compared to the top-ranking pages for the targeted keyword. This lets the author instantly know if the new content is on par with the competition at the top of the search results.

Keywords shouldn’t be limited to one per post, either. While the premium versions of some plugins do let you specify more than one focus keyword, most of the SEO plugins used today do not. Authors need to be able to focus on more than one keyword per page and know what the optimization targets are for each. So we created our plugin with this ability built in.

Once you’ve selected your keywords, how do they appear through your content? It’s valuable to distribute keywords throughout the content. If you’ve mentioned them only near the top, or clustered them in just one paragraph, a search engine bot might not consider your page as relevant as another page that uses the phrase throughout.

Color coding shows you where your keywords appear, using a different color to highlight each focus keyword. So at a glance you can check your keyword distribution before you publish to make sure you’ve used them consistently, not too much and not too little, throughout your post.

Sitewide Insights

SEO includes improving a site’s “Expertise, Authority and Trustworthiness.” One way you grow your expertise on a subject is by developing a lot of content around it. Search engines evaluate a site’s depth of content on a theme to help determine its expertise.

Until now, SEO plugins haven’t shown you an analysis of your content depth site-wide within the WordPress environment. But that’s exactly where you need to plan and create!

So the plugin tells you how many times you’ve written about a topic in the past. And, by integrating data from Google Search Console, you can see exactly how many times you’ve focused on a keyword and how those posts are performing — without leaving WordPress.

Duplicate content is another headache for SEO-savvy publishers. To avoid inadvertently duplicating page elements, the plugin checks and alerts you when there is a possibility of duplicate content.

For example, you’ll know if the title tag, meta description or the content on a new page appears on multiple pages of the site. Where you previously had to go to an external tool to check and fix duplication issues, you’ll now see them reported at the point of publishing.

One more important sitewide analysis you can now get from the comfort of WordPress is access to all-important mobile performance stats. Rather than having to check various external tools, you can confirm the “mobile-friendly” score of your pages and see details about issues with mobile usability that could impede the site’s SEO and user experience. This is increasingly important with Google’s promised mobile-first index rolling out in the coming months.

Author Metrics

Which pages are your top performers and who are your top authors? These can change daily or weekly if you’re running a busy enterprise blog. But the standouts are incredibly helpful to know — especially if you plan on creating a reward system to encourage authors to hit certain goals for page views, engagements, or posts published.

When authors and publishers can access data that shows top-performing posts by author, a system of gamification and incentive can be fostered.

What you’ll get from the Bruce Clay SEO plugin for WordPress is access to data on the top performing posts or pages by contributor to the website as measured by actual visitors over a selectable period of time. It’s a scoreboard right in your WordPress environment.

Access to the SEOToolSet Engine Powering the Plugin

Enriching your publishing work space with both performance insights and optimization targets customized based on real-time search results is what makes the new plugin from Bruce Clay unique. To accomplish it, there’s actually a huge engine working behind the scenes to deliver insights inside the WP plugin ━ and plugin users can access that proprietary software, too, as part of their subscription!

Called the SEOToolSet, it’s a software suite for the serious search optimizer. As a Bruce Clay SEO WP user, you don’t ever need to leave WordPress or check out the full SEOToolSet at all. But here are a few reasons I think you’ll like the SEOToolSet and want to explore:

  • An SEO tool with a site spider that proactively and regularly searches your site and alerts you of potential issues.
  • An SEO tool that complements your plugin with historical keyword ranking reports.
  • An​ SEO tool that offers inbound (backlink) analysis and link quality scores.
  • An SEO tool that complements your plugin with a detailed analysis of a page as seen through the eyes of Google, including resolved and executed JavaScript, WP custom fields, images, and tags.

It’s the combination of the new plugin and the SEOToolSet™ powering it that will put you light years ahead of your competition!

Finally, the SEO Plugin You’ve Been Waiting For!

Now is your chance to try Bruce Clay SEO WP™ completely FREE.

You can be part of our special FREE preview release. You’ll be test driving the tool to give us early user feedback and getting access to the cutting-edge of WordPress SEO.

Sign up here for an invitation to our limited free preview release. See what your SEO has been missing!

Bruce Clay SEO WP™ gives you smarter SEO insight. It adjusts recommendations per keyword, so you can optimize content in real-time as you create it. It integrates analytics and the power of the SEOToolSet to help your site earn traffic from search.

If you have friends or colleagues that could benefit from better WordPress SEO tools, then share this post series with them. And if you just like how we think, then tell everyone.


Source: Bruce Clay

User Experience Designer 0

UXUI Designer

Digital Agency Division, Saskatoon, SK, Canada

Description

“Behind every great product there is a person with great empathy for the customer, insight into what is possible, and the ability to see what is essential and what is incidental.” – Marty Cagan

As a Digital Agency Product Designer, you will be responsible for creating and maintaining the Digital Agency product titled “Concierge”. You will focus on the look, feel, and functionality of product. You should have strong UX skills and a passion for brainstorming, developing, and testing a wide range of design solutions. The ideal candidate should love nothing more than testing solutions with real users and iterating based on feedback.

Responsibilities

  • Collaborate with the Concierge Product Owner on implementing the vision for the product
  • Interact closely with Concierge users, internal and external, to gain insight into all user workflows and product functionality
  • Work with the Concierge Development team to give UI/UX guidance and to ensure proper implementation
  • Rapidly prototype & test new product initiatives and design projects

Skills and Qualifications

  • Familiarity with Marty Cagan Product Development process
  • Experience with the process of building and testing UI prototypes
  • Experience with user testing design solutions and gathering quantitative and qualitative feedback
  • A good understanding of HTML, CSS, and JavaScript
  • Experience with graphic design and common graphic design tools
  • Ability to maintain a close working relationship with the VP Product Design to ensure that Concierge adheres to all Vendasta UI/UX standards
  • Excellent feel for beautiful aesthetics of software user interfaces

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post User Experience Designer appeared first on Vendasta.


Source: Vendasta

5 More WordPress SEO Enhancements You Wish You Had 0

5 More WordPress SEO Enhancements You Wish You Had was originally published on BruceClay.com, home of expert search engine optimization tips.

Are there certain things you wish you could accomplish with your SEO in WordPress, but the functionality is just not there? Me, too.

Last time I wrote about WordPress SEO enhancements, I talked about the popularity of WordPress as a platform for some of the world’s best-known websites. I also discussed the challenges that WordPress presents for doing SEO effectively, further challenged by the gap in functionality of SEO plugins out there today, even with 52,000 WordPress plugins in the marketplace.

WordPress.org has 52000 plugins

So I created a list of WordPress SEO enhancements we wish we had, including:

  • A plugin that allows you to focus on optimizing for more than one keyword
  • A plugin that clearly shows where the keywords are in the content
  • A plugin that shows the content creator how their content and their site are performing
  • A plugin that alerts you to problems with mobile usability and performance

At the end of the last post I asked for your vote. We wanted to know what functionality you would like to see in WordPress SEO, and here are the results:

Which of these WordPress enhancements do you want from an SEO plugin?
wordpres enhancements survey

Today, I’ll outline five more WordPress SEO enhancements you wish you had and why.

SEO Plugin Gap No. 1: You Can’t View Customized Keyword Recommendations

Existing WordPress SEO plugins make recommendations for keywords based on fixed SEO best practices, rather than customized guidance per keyword. The problem with that is best practices are good to know, but experienced SEOs realize that each keyword creates its own playing field in the search engine results pages.

SEO Plugin Gap No. 1: You Can’t View Customized Keyword Recommendations

We know that content is one of the top ranking factors, and so search engines will analyze all the top pages about a topic as a population to determine what attributes they share in their content.

This includes things like the total word count, title tag length, meta description length, the number of times keyword is used, the reading level and other factors.

The search engines will evaluate a newly published web page against the top competitors for a query to see how many of those top attributes it shares before the page is ranked among them.

Wouldn’t it be nice if an SEO plugin could size-up the competitors and tell you, for example, how long your page needs to be before you publish? Or, how many times a given keyword should appear?

The gap: A plugin that evaluates the top-ranked pages for your keywords in real-time, and then gives actual recommendations for keyword usage in tags and content, even word count, based upon these competitors. Just reporting usage is easy, but recommendations is what is needed.

SEO Plugin Gap No. 2: You Can’t See Content History per Keyword

As your website ages, you add more and more content. And, more people author those pages and posts, leaving it hard to know how many times you’ve written about a topic in the past at-a-glance, and how those posts are performing.

SEO Plugin Gap No. 2: You Can’t See Content History per Keyword

Today’s WordPress SEO plugins don’t address those challenges. For example, when choosing what keyword to focus on when creating content, it would be helpful to see:

  • The keywords you’ve already used in previous posts
  • How many posts or pages you’ve written for each keyword
  • How well those pages or posts are doing, for example, average rank, page views, clicks, impressions and click-through rates

There are ways to stitch this information together outside of WordPress by looking at Google Search Console and Google Analytics, but this takes time and resources away from the goal: creating more targeted content.

The gap: A plugin that shows how much content has been written on your site per keyword, and how each of those pages or posts are actually performing using Google Analytics data.

SEO Plugin Gap No. 3: You Can’t Gamify Publishing

Are you able to quickly tell who the top-performing authors are on your website? Within WordPress today, you can see a list of all your pages or posts, but you can’t tell which pages are your top performers and who authored those, and that can change daily or weekly.

SEO Plugin Gap No. 3: You Can’t Gamify Publishing

In Part 1 of this series, I talked about the need to see top-performing posts and pages to influence your plan for new content:

When you don’t know which posts are resonating in organic search, it can hinder planning for future posts and social media campaigns. You’re basically flying blind.

Knowing which posts and topics are succeeding allows you to create more winning content. It also helps you avoid wasting time promoting content with high bounce rates or which generates little interest and little traffic to your site.

What you want is “unicorn” content — your very best, standout content. You want to be able to find your best content, amplify it, and then make more like it. You can only do this with analytics data informing you of the unicorns in the herd.

But what if you could also easily see how many posts an author has on the website, and how many of those posts are top performers? Things like page views and time on page could be useful metrics to gauge this by.

How could an organization use this data? Let’s say you’re a news publisher with hundreds of contributors, and you want to incentivize authors to properly optimize their posts so they gain more traffic.

With access to data that shows top-performing posts per author, you can stir up some healthy competition amongst contributors, and in turn, reward those top authors with recognition or goodies.

The gap: A plugin that shows the top performing posts or pages per author/contributor to the website as measured by actual visitors over a selectable period of time.

SEO Plugin Gap No. 4: You Don’t Know if You Have Duplicate Content

Google may not have an official penalty for duplicate content on your site, but when pages are too similar, the search engines filter out the “duplicates” from the search results. That equals less real estate for your website. If it happens a lot, your site might appear low quality. These outcomes make duplicate content an SEO concern.

SEO Plugin Gap No. 4: You Don’t Know if You Have Duplicate Content

Today, publishers can gather data about duplicate titles and meta descriptions in Google Search Console. If you’re on top of it, you’ll check regularly and fix those issues — but it’s easy to neglect.

That’s why website publishers using WordPress don’t have an easy way to know if they’re inadvertently creating duplicate content. This can happen, for example, when someone copies an existing title tag or meta description, or if someone mistakenly publishes the same page under two different URLs. Using canonical tags can prevent the auto-generated types of URLs from being indexed as duplicates — and your SEO plugin should add a canonical tag automatically, if your settings are right — but this is no cure for the inadvertent duplication of content in newly created pages.

The gap: A plugin that easily notifies website publishers when there is a possibility of duplicate content, like meta information or the content on a page.

SEO Plugin Gap No. 5: You Don’t Understand Your Content’s Reading Level Score

Reading level is just one of the many criteria that search engine algorithms may take into account when evaluating web pages against one another.

Coffee Break Reading Travel Book Lifestyle Concept

SEO Plugin Gap No. 5: You Don’t Understand Your Content’s Reading Level Score

Knowing a page’s or post’s reading level score, such as that generated by the Flesch-Kincaid readability tests can help you ensure your content is on par with the competition in the search results. The Yoast SEO plugin today does offer readability guidance that gives general recommendations on how to improve the overall ease of reading of your content, but there isn’t a plugin today that tailors reading level to the keyword.

As I mentioned earlier, each keyword query can have its own set of signals when it comes to the search engine algorithms, so readability scores can vary based on the type of query, for example, a medical query versus a shopping query.

The gap: A plugin that presents a readability goal based on your keywords and assesses the reading level on your pages and posts so the author can instantly know if the new content is on par with the competition at the top of the search results.

What WordPress Is Missing

Let’s face it, WordPress is in the business of WordPress, not the business of SEO.

WordPress is not exactly SEO enabled by default and finding the right plugins to help you accomplish everything you want in SEO can be a challenge. Consider my wish list and ask yourself if your job would be easier or goals closer to accomplishing with the right tool.

If you like this post or want to commiserate with a friend or colleague about the gap in the WordPress SEO plugin marketplace, please share.

If you have friends that could benefit from improved WordPress SEO guidance, then share this post series with them. And if you just like how we think, then tell everyone.

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Source: Bruce Clay