Topic: Social

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Product Marketing Specialist 0

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Product Marketing Specialist

Saskatoon, SK, Canada

Your job is to take our innovative new products to market.

The Product Marketing Specialist position is a downstream marketing role that will work closely with Product Managers to develop marketing collateral, sales training support, website content, product presentations, and other material in order to drive demand and adoption of our products. The Product Marketing Specialist will support the sales, customer success, support, and marketing teams and is responsible for developing a comprehensive understanding of the industry, competitive landscape and customer needs.

As a Product Marketing Specialist, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You’ll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Specialist you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

Key Responsibilities:

  • Understand the buyer – be the expert on your buyers, their purchasing journey and their buying criteria; work with Product Managers to develop product positioning and messaging that differentiates our products in the market.
  • Market expertise – gather competitive intelligence, market trends and new technologies to bring back to your product teams in driving innovation; be the expert on your competition and how to win against them. Serve as subject matter expert to address technical questions from internal and external stakeholders
  • Sales Enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Content Production – Work with various teams to support new product and service introductions, marketing content, and sales training materials.
  • Launch Coordination – plan the launch of new products, release schedules and manage the cross-functional implementation of the plan. Support Product Management and Marketing to develop product launch packages that include product messaging, value proposition, objection handling, competitive analysis, sales guides and other content.
  • Drive Adoption – develop the strategy and manage the marketing programs that drive demand and adoption for your products

Education and Technical Qualification:

  • Bachelor’s Degree in business, marketing, engineering or related technical discipline preferred
  • Pragmatic Marketing, agile or other product management training preferred.
  • Experience in software, Google Apps, digital marketing preferred.

Knowledge, Skills and Abilities:

  • Approachable and passionate problem-solver
  • Exceptional professional interpersonal, verbal and written communication skills.
  • Exceptional organizational skills with meticulous attention to detail.
  • Ability to lead and manage multiple projects and execute with a sense of urgency.
  • Skilled at working with and leading cross functional teams in a high-tech organization.
  • Strong problem solving and critical thinking with both qualitative and quantitative analysis skills.
  • Ability to work in a fast-paced environment and adapt changing priorities. Applies agile product development
  • Highly-motivated with ability to work both independently and in a cross-functional team setting.

Experience:

  • 5+ years of product marketing, product management, user experience and/or product specialist experience preferred
  • Success working in a fast-moving technology company environment preferred
  • Prior knowledge experience in SaaS and/or MarTech preferred

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post Product Marketing Specialist appeared first on Vendasta.


Source: Vendasta

Product Marketing Manager 0

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Product Marketing Manager

Saskatoon, SK, Canada

Your job is to take our innovative new products to market.

The Product Marketing Manager position is a downstream marketing role that will work closely with Product Managers to develop marketing collateral, sales training support, website content, product presentations, and other material in order to drive demand and adoption of our products. The Product Marketing Manager will support the sales, customer success, support, and marketing teams and is responsible for developing a comprehensive understanding of the industry, competitive landscape and customer needs.

As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You’ll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

Key Responsibilities:

  • Understand the buyer – be the expert on your buyers, their purchasing journey and their buying criteria; work with Product Managers to develop product positioning and messaging that differentiates our products in the market.
  • Market expertise – gather competitive intelligence, market trends and new technologies to bring back to your product teams in driving innovation; be the expert on your competition and how to win against them. Serve as subject matter expert to address technical questions from internal and external stakeholders
  • Sales Enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Content Production – Work with various teams to support new product and service introductions, marketing content, and sales training materials.
  • Launch Coordination – plan the launch of new products, release schedules and manage the cross-functional implementation of the plan. Support Product Management and Marketing to develop product launch packages that include product messaging, value proposition, objection handling, competitive analysis, sales guides and other content.
  • Drive Adoption – develop the strategy and manage the marketing programs that drive demand and adoption for your products

Education and Technical Qualification:

  • Bachelor’s Degree in business, marketing, engineering or related technical discipline preferred
  • Pragmatic Marketing, agile or other product management training preferred.
  • Experience in software, Google Apps, digital marketing preferred.

Knowledge, Skills and Abilities:

  • Approachable and passionate problem-solver
  • Exceptional professional interpersonal, verbal and written communication skills.
  • Exceptional organizational skills with meticulous attention to detail.
  • Ability to lead and manage multiple projects and execute with a sense of urgency.
  • Skilled at working with and leading cross functional teams in a high-tech organization.
  • Strong problem solving and critical thinking with both qualitative and quantitative analysis skills.
  • Ability to work in a fast-paced environment and adapt changing priorities. Applies agile product development
  • Highly-motivated with ability to work both independently and in a cross-functional team setting.

Experience:

  • 5+ years of product marketing, product management, user experience and/or product specialist experience preferred
  • Success working in a fast-moving technology company environment preferred
  • Prior knowledge experience in SaaS and/or MarTech preferred

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post Product Marketing Manager appeared first on Vendasta.


Source: Vendasta

Receptionist, Operations 0

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Receptionist, Operations

Saskatoon, SK, Canada

As the “Manager of First Impressions” you will be the first face that people see when they get off the elevator! A warm welcome, an approachable demeanour, and a willingness to help are all things this position requires. We pride ourselves on our fun and progressive work culture at Vendasta and you will be a large part of this! As a part of the Vendasta Operations team you will engage with both staff and visitors on a regular basis and be an integral part of a growing technology company here in Saskatoon.

Responsibilities:

  • Front Reception for a growing technology company in downtown Saskatoon
  • Responds to phone, email and in person enquiries – using discretion and fielding communication.
  • Receive all incoming and outgoing mail and packages
  • Guest and visitor coordinator for visitors coming to HQ including ensuring 404 is clean and stocked, ordering lunches for out of town guests as needed with food operations assistance
  • Assist with monthly recruiting event “Ideas on Tap”: putting out food, chairs, organizing kitchen, guest liaison.
  • Assist in any administrative ad-hoc projects, items as needed

Skills and Qualifications:

  • 1-2 years of administrative experience would be an asset
  • Customer service experience
  • A love for details, every little thing counts
  • An outgoing personality, and love working with lots of different people

Why Vendasta

Vendasta’s platform empowers agencies and media companies to grow their sales of marketing solutions for small and medium-size businesses. Our system identifies hot leads who are interested in the products you offer and allows you to provide scalable tools at the right price and service model when businesses are ready-to-buy.

Learn more about Vendasta

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Source: Vendasta

Influencer Marketing: Creating a Successful Strategy for Your Small Business 0

Influencer Marketing Strategy by imFORZA

Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of?

Welcome to the world of influencer marketing. More companies than ever are teaming up with celebrities, trending personalities and industry leaders to promote their products and gain recognition. However, many small businesses have been left out of the party.

How could a brand with a small customer base get the attention of a large audience?

How could a local business make a splash in a world of national influencers?

Small businesses don’t need to feel intimidated by influencer giants. It’s possible for a company of any size to take advantage of this marketing to grow its business. The key to success is strategy, planning, and knowing what is right for your brand.

In this article, I am going to break down influencer marketing and provide some real-life strategies and tips that you can use for your business, whether it’s large or small.

Influencer Marketing Strategy by imFORZA

What is Influencer Marketing?

Influencers (highly visible experts or social personalities) are typically paid to mention a product or service and talk about how amazing it is. This increases brand awareness within that influencer’s audience while driving sales of the product. Brands love influencer marketing because it gives them the chance to expand their reach outside of their existing social media audiences. The influencers appreciate the chance to earn money through product promotion.

Influencer marketing combines the trust of word-of-mouth reviews with the actionable insights of outreach.

More than 90 percent of consumers say they trust word-of-mouth recommendations over ads and 47 percent of consumers use ad blockers.

Internet users are making it very clear that they don’t want to make their buying decisions based on full-page pop-up ads from companies. Rather, they want to read a product review or watch a video from someone they trust — like an Instagram celebrity or YouTube video creator.

Many companies have noticed a shift in this marketing trend and are investing in influencer marketing.

Almost 85 percent of brands have a plan to tap into influencer marketing in 2017 and companies report a $7 average return for every $1 invested.

The source of these statistics ranges from small businesses to large enterprises, proving the value of influencer marketing to brands.

Industry Case Study: Beauty and Cosmetics

One field in particular that has benefitted from influencer marketing is the cosmetics and beauty industry.

Almost 60 percent of beauty companies said they use influencer marketing as part of their outreach strategies, and an additional 21 percent plan to add influencer marketing to their campaigns in 2017.

Influencer marketing connects customers with brands they might not already engage with.

For example, 86 percent of the most-viewed beauty videos on YouTube were made by influencers, compared to 14 percent from brands themselves.

Not only do audiences follow influencers because they’re interesting, they also trust them more. L’Oreal is naturally going to say that its products are better than Neutrogena, but an impartial influencer can compare the two and honestly say which is best.

The beauty industry is mostly B2C, and it is highly visual. Within a matter of minutes, influencers can show how a particular brand of eyeliner gives them the perfect cat-eye or how a face wash brand removes it immediately.

However, you don’t have to represent a major cosmetics line to tap into this. Local small businesses can reach out to influencers like mommy bloggers, news hosts, and minor celebrities and invite them to try their products. Suddenly, your organic face cream or luxury day spa will be a hit when local influencers are sharing how amazing it is.

Small businesses can seize this marketing opportunity and grow their brands through influencer marketing. They just need the right tools and guidance to make it successful. The goal of this guide will be to provide the necessary steps and resources for small businesses to tap into influencer outreach.

(more…)

Digital Ads Administrator 0

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Digital Ads Administrator

Saskatoon, SK, Canada

Vendasta’s Digital Advertising team is looking for an Administrator to add to the growing team. This person is responsible for creating the monthly reports for our digital advertising clients and executing other administrative tasks for the team. As a Digital Ads Administrator, your main focus will be on reporting, but organizing and executing new tasks as assigned by the Digital Ads team will also be required. The role involves coordinating with the Digital Ads Coordinators and requires a high level of team communication.

If you are interested in more than just a 9–to–5 job, are excited by working with a team of committed individuals, and want to make a difference in a young organization, then this is the place for you! This position is not about years of experience, industry background, or academics.

Responsibilities:

  • Follow outlined instructions for daily report delivery for our clients and ensure that they are processed smoothly, quickly, and with good execution.
  • Administrative tasks such as data entry for the team which may include working with spreadsheets, updating manual metrics, and other administrative tasks as assigned
  • Offer feedback on how to improve current workflows
  • Monitor and report on workload capacity levels to ensure all reports get completed by deadlines
  • Troubleshoot problems with team members when issues arise

Skills and Qualifications:

  • Some experience in an administrative capacity
  • Ability to facilitate a number of duties at once
  • Familiarity with technical concepts and ability to learn quickly
  • Strong attention to detail and organizational skills
  • Able to work independently with minimal supervision and/or as part of a team
  • Positive attitude, receptive to fast changing environment, flexible
    Strong computer skills, Google Chrome, spreadsheets
  • Minimum Grade 12 education required

Experience or knowledge in any of the below areas would be considered a strong asset:

  • Digital Advertising
  • Social Advertising
  • Search Engine Marketing
  • Google Analytics
  • Google Adwords
  • Facebook Ads

Why Vendasta

Vendasta’s platform empowers agencies and media companies to grow their sales of marketing solutions for small and medium-size businesses. Our system identifies hot leads who are interested in the products you offer and allows you to provide scalable tools at the right price and service model when businesses are ready-to-buy.

Learn more about Vendasta

The post Digital Ads Administrator appeared first on Vendasta.


Source: Vendasta