Our growing Digital Advertising team is looking for a Digital Insights Expert to add to the growing team. This role will manage analytics by tracking, measuring, analyzing and reporting insights into the campaigns. The Digital Insights Expert will be required to understand the goals and objectives of the client and implement a campaign strategy for the client’s success. This position will be in direct communication with clients, partners and the internal teams. Customer service is at the core of our business, so this candidate will need to have amazing communication skills, experience in Digital Advertising and be able to converse with the client to understand and sometimes help develop their goals.
Skills and Qualifications:
- 2 years of Google Analytics experience
- Certification in Google Analytics and/or Google AdWords
- Understanding of Google Tag Manager
- Understand website optimization, testing and targeting
- Desire to work in a small team and achieve results
- Very strong computer and internet skills
- Ability to work independently and quickly, but precisely and meet all deadlines
- Creativity is a plus, Analytical is a must
- Experience working in a fast paced environment and the ability to manage multiple accounts simultaneously.
- Audit, implement and optimize Google installations on both internal landing pages as well as external advertiser website.
- Develop optimization strategies used in campaigns.
- Determine, based on data, what advertising tactics (facebook, adwords, etc) are working and which are not.
- Monitor campaign effectiveness and make recommendations to customers that result in effective advertiser solutions
- Interpret digital campaign reports and account performance data.
- Develop and provide customer focused communications on campaign performance including, effectiveness, targeting and strategy.
- Liaise with web production, sales, marketing and analytics regarding planning and prioritization to assist in execution of the campaigns
- Work collaboratively with the sales team to recommend campaign modifications for optimal results
- Cultivate positive professional relationships with clients, vendors and internal teams
Vendasta’s platform empowers agencies and media companies to grow their sales of marketing solutions for small and medium-size businesses. Our system identifies hot leads who are interested in the products you offer and allows you to provide scalable tools at the right price and service model when businesses are ready-to-buy.