Get Your Gym’s Facebook in Gear for the New Year

Bring new customers into your gym in 2018

In the early months of the new year, many people take the time to reflect on what they hope to accomplish in the next 12 months, and your business can implement a lot of online strategies to help them achieve their goals.

In 2017, the top New Year’s resolution was to lose weight and live a healthier lifestyle. Of course, small business owners in the fitness realm are no strangers to this trend.

On average, gym membership sign-ups increase 40 percent between December and January every year.

As these consumers prepare to take on the challenge of a year-long goal, it’s important that your gym or studio’s social media pages are easy to find and ready to connect with new customers starting their fitness journeys.

Follow these four steps, and as the people in your community grow stronger hitting their fitness goals, so will your ability to connect with them!

1. Optimize your profile

Breaking down the simple, nitty-gritty details of your profile make a big difference when it comes to being a resource for potential consumers. Double-check that your business’ information (like address, phone number, contacts, and external links) are all accurate and up-to-date so people can easily look you up or give your business a call.

Your profile picture and cover photo are also important elements of your business’ page. By using a high-quality logo and a photo of your product or services, consumers will know immediately who you are and what you’re all about.

Here’s an example of how a local gym uses their logo and cover photo to show off what they do:

2. Give customers a shout out

Just as you love when customers sing your gym’s praises, they love being recognized for being a loyal customer, too. This year, when you have an opportunity to shout out a fan of yours, go for it! The benefits are twofold: You solidify the loyalty of that customer, and you show people browsing your page that you care about your followers.

Here’s how you might show your customer base a little bit of love:

“If our favorite 81 year old client can join the plank challenge, so can you!”

3. Keep your page active

Regularly posting content to your business’ Facebook shows users that your page and business are engaged with your audience and that they should stop by for a workout. . There are no strict rules on how often you need to post, but getting new content onto your page at least a couple times a week will keep your current followers entertained and show new users that you’re plugged in.

Here’s an example of how a Pilates studio uses frequent posts to form a cohesive and inviting page — you can see their strategy in the Photos section of their page:

For tips on fresh, relevant content to post this month, check out our blog post here!

3. Engage with engagement

Of the roughly two billion users on Facebook, one-third engage with brands regularly. This means that a huge amount of consumers are letting their local businesses know what they think by commenting, asking questions, and writing reviews. This kind of engagement presents an opportunity to build a stronger connection with the people visiting your page. This year, if a consumer comments on a picture, posts on your wall, or writes a review, respond! This will show anyone visiting your page that you care about your customers and want to foster a relationship with them. Building these kind of relationships is what will bring new customers in the door and keep them coming back.

The next 12 months are bursting with potential. With these four tips at the ready, you’re sure to make this year a great one!

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Get Your Gym’s Facebook in Gear for the New Year was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.

Source: Main Street Hub


As a reputation management pioneer, Nick has the inside scoop on all things Reputation Management. This blog will focus on Reputation, practices, technologies, providers and re-shared content from some of the preeminent players in the industry. We hope you enjoy!

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