Connect with new customers this year
With January comes a fresh start. As many consumers make New Year’s resolutions to take better care of themselves this year, your salon has the opportunity to prime your Instagram to bring them in the door and keep them coming back.
By the end of 2017, 80 percent of Instagram users were following at least one business or brand. You can see why it’s increasingly important that your spa or salon’s Instagram is implementing the right strategies to stand out among the crowd. These three tips will make sure your salon’s page is groomed and ready to connect with new consumers in 2018.
1. Mind your grid
Instagram is driven by visuals, which means it’s crucial that the content you post is on brand and represents your business in the best possible light. When an Instagram user clicks onto your business’ page, the first thing they’ll see is a visual collection of your nine latest posts a.k.a your grid.
By consistently utilizing your brand’s colors and style as well as quality pictures of your products and services, users can take a look at your most recent posts and immediately get a sense of what you’re all about. Your grid should also have a great deal of variety and interesting content that would encourage users to give you a follow.
Here’s an example of a salon that does a great job of showing off what they do in their grid:
2. Host a contest
Creating a contest or giveaway on Instagram is a great way to generate engagement and interaction for your page. Contests can be as basic as asking users to like, comment, or tag a friend to enter, then you choose one of those lucky winners. Others, like photo challenges — where you encourage your followers to take a photo and tag you or use a custom hashtag — might require a little more creativity. Whichever type of entry you decide, you can be sure that your page will gain more traction.
Below is an example of a contest held by a salon, which helped them gain followers and exposure to new potential customers!
3. Use relevant hashtags
Posts on Instagram with at least one hashtag receive an average of 12.6% more engagement than posts without hashtags. By adding hashtags that relate to your service, city, or industry to your caption, users who are searching for similar keywords will be directed to your page. Make connections with consumers in your area by incorporating this strategy into your social media routine!
This salon used some awesome hashtags to describe their city, specialties, and personality.
(Tip: Use a period and hit enter to keep the hashtags out of the main caption).
2018 is your year to shine. Take advantage of these three tips, and your page will look its best yet!
Want more resources and helpful tips for small businesses? Follow us on Twitter, Facebook, LinkedIn, and Instagram!
Source: Main Street Hub