Make Your Instagram Shine This Holiday Season

Try these tips to make your small business’ Instagram merry and bright

Thanksgiving kicked off the start of the 2017 holiday season, and as the winter holidays near, there’s a huge opportunity for your local business to connect with your loyal followers and new customers.

Instagram is one of the most popular social media platforms, with over 800 million users. More and more consumers are turning to this platform to decide which new local businesses they want to explore — especially during the holidays.

Try these 5 things on your local business’ Instagram to get more holly, jolly customers at your store this season:

Seasonal Campaigns

Your customers love feeling festive! The holidays are associated with warm feelings, like love and joy. Encourage your customers to associate those feelings and the season with your brand. Try running a seasonal campaign and create a custom hashtag for it. Get creative and have fun with it!

Feature Products

People are deciding where to buy gifts for their loved ones during this time of year, so get your loyal fans and new customers to think of your business while shopping. Show off your products on your page.

Holiday Greetings

Let your customers know how special they are to you and your business by wishing them a happy holiday! You can keep it simple, be playful, or a combination of the two. Your customers will appreciate it.

User-Generated Content

User-generated content is the gift that keeps on giving — your customers are happy with your business so they post about it, and in turn, your business has new photos to share on its Instagram page. Make sure you give your customers credit for their photos!


As people are doing their holiday shopping, they’re actively seeking out discounts and specials, like free gift wrapping. Use your Instagram page to let your customers know they’ll be getting a deal at your business! You can also encourage people to follow your Instagram page for special promotions they won’t find anywhere else.

Want more Instagram resources? Check out these blog posts:

Get Inspired on Instagram

How to Write the Best Instagram Captions

3 Things Your Small Business Should Be Doing on Instagram

Wow Your Restaurant’s Instagram Following: 3 Elements of a Great Food Photo

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Make Your Instagram Shine This Holiday Season was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.

Source: Main Street Hub


As a reputation management pioneer, Nick has the inside scoop on all things Reputation Management. This blog will focus on Reputation, practices, technologies, providers and re-shared content from some of the preeminent players in the industry. We hope you enjoy!

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