Searching Through Many Facets
The Internet has many facets that people simply don’t have time to explore fully. Blogging, micro-blogging, social networking, forums, video and image aggregation, and standard news websites are all places where opinions and information are exchanged online. This is what makes the Internet so engrossing–it has so many avenues in which to share and absorb information. The problem, of course, is that the Internet doe snot have a built in fact checker. Rather the opposite–it has built in anonymity which is guaranteed by law in most instances. While rumors and lies would probably spread fast enough without this guaranteed anonymity, it certainly helps to spur on the problem.
The Decision: Online Reputation Monitoring
Some people choose to monitor their reputations online. Others choose not to. Any Online Reputation Management expert in the industry will tell you that those who monitor their reputations online suffer from less ORM problems than those who don’t. They are made aware of the problem sooner and are better equipped to fight it. Even more importantly, individuals who actively monitor their reputations online deal with these issues less because they are not as easy to defame online. While anyone can write a negative blog post, those blog posts are only important if someone sees them. If the individual has a fortified online reputation with social networking profiles and articles about them showing up in Google already, then that negative blog post is very unlikely to ever warrant any attention at all.
White Noise As the Solution
Here at ORM Magazine we try to bring attention to those tools which can help to solve various issues. White Noise is a tool that does just that by monitoring chatter online. White Noise is a tool which clients can use to scan the Internet, all of it’s various facets, and discover what is being said about them online. This is an important function that few other tools can deliver upon capably. White Noise does it without all the extra bells and whistles that are not needed. However, with White Noise you get the tools you need in order to monitor your online reputation and see what the online chatter is really about.
The Joint Venture That Works
White Noise is a solution that was developed as a joint venture between The Solution Studio and Crooked House Strategy and Communications, two companies who had a need of this tool. Their clients were looking for affordable ways to monitor their online reputations and could not find a tool that truly met their needs. White Noise is that creation that solved that issue by offering a dynamic program that could search through the White Noise and find the meat of the issue.
Their goal is to help companies to become more self-sufficient regarding online reputation monitoring by empowering them to use the tools themselves. Tracking and analyzing online conversations and statements has never been made more simple. This is what makes White Noise as successful as it is.