Privacy Plaintiffs Lack Standing Against NBA 2K15’s Face-Scanning Technology

This is a putative class action lawsuit against Take-Two, the video game publisher. Plaintiffs allege that the “MyPlayer” feature on NBA 2K15 violated Illinois’ biometric information privacy statute. The feature allowed players to upload a face-scan and then use a version of that scan as their avatar in certain multiplayer games. Specifically, plaintiffs allege that Take-Two (1) failed to obtain consent; (2) disseminated biometric data without consent; (3) failed to provide details regarding the purpose or term of storage or use of the information, or an applicable retention schedule; and (4) failed to comply with appropriate security measures by transmitting the scans via standard wireless connections.

The district court dismissed on Article III standing grounds. The Second Circuit affirms.

Citing Spokeo, the Second Circuit looks at circumstances where plaintiffs have standing for “procedural violations” of a privacy law. In order to establish standing based on procedural violations, the plaintiffs must establish that (1) the legislature created the procedural right to protect plaintiff’s “concrete interests” as to the harms in question, and (2) the procedural violation presents a real risk of harm to this interest.

The parties agreed that the decisive issue was the second one. So the court assumes without deciding that the Illinois statute seeks to prevent the unauthorized collection, use, or disclosure of a person’s biometric data. The court says that none of the procedural violations raise a “material risk of harm” to this interest.

As for the lack of consent, the court says plaintiffs voluntarily participated: “[n]o reasonable person . . . would believe that the MyPlayer feature was conducting anything other than a scan.” Plaintiffs do not “plausibly” assert that if they were more directly advised, they would have withheld consent (or declined the feature).

The court says the same is true of Take-Two’s failure to disclose the duration of the scan’s storage or guidelines for its destruction. Plaintiffs merely argued they were not advised of this but didn’t actually take issue with Take-Two’s policies. Interestingly, the court says this also presents a consent issue.

The court says Take-Two’s violation of the statute’s data-security provisions presents a tougher question. The statute says covered entities have to store and transmit biometric data in a way that is “protective” and commensurate with their handling of other “confidential and sensitive information.” Plaintiffs argued Take-Two’s transmission of the information via the “open, commercial internet” violated the statute. However, the court says that plaintiffs’ allegation even failed to allege an increased material risk. The injury plaintiffs point to was that they would be deterred from using similar technologies and fearful of such transactions in the future. The court says this is not the risk of harm that would qualify (even assuming that the risk of harm alone would be sufficient).

Finally, the court says dismissal should be without prejudice. Where a court dismisses for lack of Article III standing, the court actually lacks subject matter jurisdiction.

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We’ve seen a flurry of lawsuits based on the Illinois statute relied on by plaintiffs here. The Shutterfly lawsuit linked below was brought by a non-user and survived a motion to dismiss. (It looks like it’s in the middle of discovery.) This case was brought by a user and is a much tougher one to make. It’s tough to argue subterfuge as to the process of the face-scan itself. As the court notes, when undergoing the scan, participants must:

hold their faces within 6 to 12 inches of the camera and slowly turn their heads 30 degrees to the left and to the right during the scanning process .The process . . . takes about 15 minutes.

Once consent is removed from the mix and there’s no misuse outside the entity that took the scan, plaintiffs are left to argue “bare procedural violations”. As the Supreme Court helpfully explained in Spokeo, bare procedural violations are often not actionable, and the court concludes that is the case here. Plaintiffs complaints regarding purging and storage are reminiscent of the arguments Video Privacy Protection Act plaintiffs raised regarding the treatment of their viewing records. A failure to purge in that context is tough to turn into something actionable.

The court’s closing statement about the data security practices of Take-Two are worth noting. It’s unclear whether the court was referring to the process that occurs at the player’s location or at Take-Two internally. But with the increasing prevalence of data breaches and theft, companies would be wise to pay heed to their security practices when dealing with this type of information.

Case citation: Santana v. Take-Two Interactive Software, Inc.2017 WL 5592589 (2d Cir. No. 21, 2018)

Related posts:

Face Scanning Lawsuit Against Shutterfly Survives Motion to Dismiss

Facebook Gets Bad Ruling In Face-Scanning Privacy Case–In re Facebook Biometric Information Privacy Litigation

Shutterfly Can’t Shake Face-Scanning Privacy Lawsuit

Court Says Plaintiff Lacks Standing to Pursue Failure-to-Purge Claim Under the VPPA – Sterk v. Best Buy

Seventh Circuit: No Private Cause of Action Under the Video Privacy Protection Act for Failure to Purge Information–Sterk v. Redbox

Redbox Can be Liable Under the Video Privacy Protection Act for Failure to Purge Video Rental Records — Sterk v. Redbox

Disney Not Liable For Disclosing Device IDs And Viewing Habits

App Users Aren’t “Subscribers” Under the VPPA–Ellis v. Cartoon Network

Ninth Circuit Rejects Video Privacy Protection Act Claims Against Sony

AARP Defeats Lawsuit for Sharing Information With Facebook and Adobe

9th Circuit Rejects VPPA Claims Against Netflix For Intra-Household Disclosures

Lawsuit Fails Over Ridesharing Service’s Disclosures To Its Analytics Service–Garcia v. Zimride

Minors’ Privacy Claims Against Viacom and Google Over Disclosure of Video Viewing Habits Dismissed

Is Sacramento The World’s Capital of Internet Privacy Regulation? (Forbes Cross-Post)

Hulu Unable to Shake Video Privacy Protection Act Claims

California Assembly Hearing, “Balancing Privacy and Opportunity in the Internet Age,” SCU, Dec. 12

It’s Illegal For Offline Retailers To Collect Email Addresses–Capp v. Nordstrom

California Supreme Court: Retail Privacy Statute Doesn’t Apply to Download Transactions – Apple v Superior Court (Krescent)

CA Court Confirms that Pineda v Williams-Sonoma (the Zip-Code-as-PII Case) Applies Retrospectively — Dardarian v. OfficeMax

California Supreme Court Rules That a ZIP Code is Personal Identification Information — Pineda v. Williams-Sonoma


Source: Eric Goldman Legal

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As a reputation management pioneer, Nick has the inside scoop on all things Reputation Management. This blog will focus on Reputation, practices, technologies, providers and re-shared content from some of the preeminent players in the industry. We hope you enjoy!

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