Reputation Management Industry and its Clients
There are typically two types of Reputation Management clients:
- Those who did something wrong and want to move on.
- Those who are being defamed online and being victimized by search engine algorithms that can favor negative publicity.
Have you ever done anything wrong? Not just recently, 10, 20, 30 years ago?
Whatever it was, imagine if someone typed your name into a search engine today and that’s the first thing that came up. Maybe when you were 18 you got caught smoking Marijuana or blew a .08 on a breathalyzer. Maybe it was something more serious. Whatever the case, your wrong doing was posted to a web site that has page authority, people are clicking on the link, and it’s now at the top of their search results causing a major hindrance to your everyday life. It’s stuck there.
Maybe it feels like it will be stuck there forever, and even your great grandchildren will find it.
In this situation a common solution is to turn to a reputation management company to try and move your current positive press above the negative press. Sometimes a reputation management company can move enough positive web sites to crowd out this unwanted listing to page 3 or 4 in Google. The process involves a large amount of site creation, content writing, and manual linking.
Those who are being defamed online and being victimized by search engine algorithms that can favor negative publicity.
Here are a few examples of themost common Reputation Management client.
- A woman’s boyfriend secretly took pictures of her nude. She broke up with him. Now when you search her name the first listing that comes up contains nude photos posted by the ex boyfriend.
- A business owner gets in a fight and was later proved innocent – self defense. Now when you search his name the initial arrest report appears with the keyword “Assault” right next to his name.
- A company with an excellent track record fires an employee. The disgruntled employee posts on sites claiming to be a customer they ripped off. His comments are now the first thing that appear when you search for information about that company.
The reputation management industry exists to provide more balance to an area that is extremely imbalanced. All companies and individuals should protect their search results even if they do not currently have a problem as this could save you from a huge headache in the future. Make sure to stay active in social media, launch blogs, send out press releases, fill up those search results with information you want and information that you control!