Tagged: Reputation Management

Online Reputation Management

Optimize Your Small Business’ Website 0

Insights from Product Designer Kalin Wood

In the age of smartphones, information about your local business is no more than a finger tap away for your customers. This makes your local business’ online presence incredibly important — 91% of customers have visited a local business after a positive online experience, like exploring your website!

Designing a website can seem daunting, but if you keep these 4 tips from Product Designer Kalin Wood in mind — it’ll be a breeze!

Make sure your website is mobile-friendly and responsive.

About 94% of smartphone owners use their phones to look up websites like yours! Having a website that looks great on mobile will delight customers as they search for your business, making them more likely to pay your spot a visit.

A mobile-friendly site will look great on your customers’ smartphones, will be easy to use, and will load quickly.

If you’re not sure if your website is mobile-friendly, Kalin says to try pulling it up on a smartphone and ask yourself these questions:

Is it loading quickly?

Does it look visually appealing?

Is it easy to use?

If you answer no to any of those questions, you should look into optimizing your website for mobile!

Make your website easy to navigate.

When your current customers or new ones visit your website, you want it to be easy for them to find what they’re looking for. By choosing the sections for your website carefully, you’ll be able to give your customers as great of an experience on your website as you would in your business!

For example — if you’re a restaurant, you’ll want to have a section of your website titled “Menu,” so your customers can easily see what tasty treats you serve.

Regardless of your industry, common website sections are “About,” “Contact,” “Home,” and “Photos.” See what works best for your business!

Keep your website simple.

We know there are a lot of great things about your local business that you want to share on your website, but keeping your website simple will provide your customers the best online experience!

Kalin says to focus on what your want your customers to take away from your website.

Do you want them to make a dinner reservation?

Do you want them to buy an item?

Do you want to encourage customers to drop by your business?

Selecting a focus and a goal for your website will help you keep things simple and clean looking, which is what your customers prefer.

Always ask for feedback.

Building your own website can seem like a huge undertaking, but asking for feedback from your friends, family, and coworkers can make the process much easier.

Kalin says his favorite way to see if the websites he builds are sending the right message, are easy to use, and are visually appealing is to do “The Mom Test” — he asks his mom to take a look at the website and share her thoughts. If there’s something she didn’t understand or didn’t like, Kalin looks at how to improve that part of the site.

By reaching out to other people who have fresh eyes to look at your website, you’ll have new insights that can influence your design and make your new website that best it can be!

Investing the time and energy in building a new website will pay off for your local business. Taking the time to design your website with these four things in mind will help provide a best-in-class experience for your customers online, just like they’d have in-person at your business!

Main Street Hub helps over 8,000 local businesses build and develop a strong online presence. Want to see how we can help your business? Get started with us here!

Check out our website design here, and follow us on Twitter, Facebook, LinkedIn, and Instagram for more resources like this.

Optimize Your Small Business’ Website was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.

Source: Main Street Hub

Remove Negative Jacksonville.com Webpage from Search Results 0

Jacksonville.com is a great newspaper and resource for local news stories and information for Northern Florida residents. Sometimes an unflattering story may come out and its just plain false and untrue but journalists can be tough. Editors will refuse to edit or change the story sometimes it would be to reflect a more accurate side of the story or it’s just something that is true about you but you don’t want your friends and family to see it as it can be damaging and hurtful.

So what do you do? Well in this rare occasion we have found a loophole that can allow your negative search results to nearly disappear and not display so prominently on page 1 of Googles search results when your name or businesses name is typed in. We welcome the opportunity to help you out and to help you regain your good reputation in the Jacksonville, Duval, Daytona, and North East Florida region.

Online Reputation Management is the practice of helping you to regain control of how you appear in the search results. Our services can help replace and in some cases completely remove unwanted webpages and search results that appear from news sites like Jacksonville.com.

Source: Profile Defenders

Trolling 101: Understanding Online Trolls & Successfully Conquering Them 0

It is estimated that almost half of the world’s population is online. Surely, it would be hard to find a person not online in developed countries. One of the most popular aspects of being online is having the ability to access social media platforms.

Social media is so popular that one in three online users are on this medium. This online platform has given people the opportunity to share stories, thoughts, photographs, art, and much more. Positive conversations and effective political activism has been born through social media, but there is always another side to the story.

Social media has also created a virtual environment where people get to wear masks for their social identities. In essence, some people have begun to use their virtual identities to engage in antisocial behavior.

It is no secret that one of the most devastating behaviors that comes from online usage is cyberbullying. This social affliction has plagued people for some time. It has gathered much attention, especially after teenagers came out to confess the kind of damage it has caused. School officials, psychiatrists, and even politicians began to take notice of the problem. Regrettably, some of the people affected by cyberbullying have actually developed mental issues or even committed suicide.

It is great that cyberbullying has been getting a lot of attention lately. This is good as it may lead to solutions, but there is another aspect of it that deserves attention, too.

Those who have read a few articles online or watched a video might have noticed the comment section where online users speak their minds. Most of the time, the comments are pleasant or encouraging, but some comments are very negative to the point that rational readers become offended. This form of cyberbullying is known as online trolling.

Some people troll post images, comments, or messages that are meant to provoke a response or get under the skin of others. It seems a troll wants to instigate anger or equally upsetting behavior. Most of those who are paying attention to this type of behavior notice that those who troll attempt to make themselves a part of the group where they are posting, but their real intention is to antagonize.

The people who attempt to antagonize others usually use language that is hurtful, politically incorrect, or racially motivated. Those that respond to these posts are sometimes motivated by their own desire to defend the people the trolls are attacking, but this is all in vain. The fact of the matter is that trolls are just looking to provoke while they sit back and amuse themselves. In essence, they find it amusing to set fire to a building just to watch the aftermath.

A survey was conducted to find out how many Americans have engaged in trolling, and it seems that it is more than a quarter of the population.

Experts note that online harassing behavior such as cyberbullying or trolling are usually the outcome of issues such as depression or low self-esteem. These psychological issues also provoke offline bullying, which is the reason the two are often compared.

Still, it is very easy to see that there is a major difference between offline bullying and online trolling. The amount of trolls and their sheer disregard of others is simply not matched by offline harassment, making it a grave concern.

Who are These Trolls?

Trolls are described as mythical creatures with inhumane tendencies, which seems to fit online trolls. These people take on fake identities to torment strangers just for kicks. Their secret identity gives them the freedom to victimize people they do not know.

Offline bullying does stem from psychological issues, and the bully usually targets specific people who mirror something that makes him or her uncomfortable. This is completely different online because the victims are strangers, which makes this harder to understand.

There are many online organizations that are trying to battle this problem such as anti-troll.org and the Zero Trollerance online group. Organizations like these are trying to act and do something positive, but the truth is that trolling continues, and it causes divisiveness among online users.

It is clear to see that online trolls are trying to take away the pure enjoyment that the world wide web provided.

Has a Trolling ‘Type’ Been Identified?

This is a hard question to tackle because there is an answer, but it is not necessarily concrete. Most experts would say that trolls likely have traits that fall under the “dark tetrad” set of traits. This includes traits such as narcissism, psychopathy, Machiavellianism, and sadism. All of these traits are quite scary, and it makes sense why experts would link online trolls to them.

It is generally understood that these traits are related to social manipulation and deception. People who develop these types of traits are ruthlessly looking to advance themselves in this society or have no empathy.

Narcissism, for example, usually stems from feelings of superiority and ego while psychopathy is linked to impulsiveness and callousness. People who exhibit Machiavellianism have been found to easily manipulate or exploit those around him or her. Of course, sadists get a kick out of inflicting pain or suffering on others.

A study found that people who have some of the traits mentioned above are more likely to be online trolls. Sadism seems to be the trait that is most associated with trolling. Now, this study does not answer the question fully because many trolls do not exhibit these traits, meaning there is much more work to do.

Motivation Uncovered

In simplest terms, trolls are looking to provoke. This means they need interaction in order to feel satisfied. In essence, the motivation is reward.

Now, there are two types of rewards out there, one is typical and the other atypical.

Typical social rewards are done with positive interactions where the outcome is praise or something similar. This is the reason many people engage in helpful or altruistic behavior. Everyone wants to feel that warmth in their hearts or that feeling that something good has been done, but there is an atypical social reward as well.

This atypical reward is negative in nature, which is sometimes called “negative social potency.” It is likely that people are aware of these types of rewards but usually try to ignore that they exist. In essence, it is linked to people who enjoy making people angry or having the opportunity to embarrass others.

Attempting to admit that this dark side of humanity exists is hard, but it is reality, and social media platforms have definitely helped highlight this truth more than ever before.

Linking Personality to Drive

A small group of adults gathered to take a questionnaire that measured their level of the traits mentioned earlier. The group consisted of 75.9 percent of women and 24.10 percent of men. The questions were formulated in an attempt to obtain their desire for negative social rewards.

Of course, the results showed that psychopathy and sadism were the greatest precursors to online trolls. The study also found that men were far more likely to engage in such behavior than women.

The survey also revealed that people were more likely to engage in trolling if they received a certain psychological high from negative social rewards. It was clear that the psychological makeup of a troll is partly made up of personality traits, but something else is more important: To a troll, atypical rewards are like a drug.

The Fight

Understanding that most trolls are getting a high off of people who are offended or those who talk back means that there is one sure way to battle their behavior, which is to ignore it.

A person simply needs to withhold reactions to trolls like one would withhold a drug from an addict.

This is likely not going to stop all troll behavior because it would require every single person to stop reacting to a troll’s insensitive comments, but it should help diminish their desire to troll.

It is in our experience best to ignore your attackers and work with our firm to fix and repair your reputation.

Source: Profile Defenders

Main Street Hub Named One of the Best Places to Work by the Austin Business Journal 0

We’re excited to announce that Main Street Hub was again named one of Austin Business Journal’s Best Places to Work in Central Texas!

The Best Places to Work award recognizes businesses with “the best climate, atmosphere, and, most importantly, engaged employees.” Results were calculated from anonymous employee surveys, so this honor directly reflects how much our team loves our company and our mission!

We were measured across several areas, and in each one, our team expressed their excitement, dedication, and satisfaction. We couldn’t be happier to know we’re delighting our team as much as we’re delighting our customers.

Learn more about our company and the incredible city that our HQ and ATX Sales Office call home, and then, apply to join our team!

Our company is trusted by over 8,000 small business owners who rely on us to take care of them — and their customers — online by spreading word of mouth, extending their customer service, and managing their online reputation. Without the incredible team and culture that we’ve built, this would not be possible.

Last year, Main Street Hub was one of the Top 10 Best Places to Work in the large company category.

To see the full list of winners for 2017, go here.

Follow us on Twitter, Facebook, LinkedIn and Instagram!

Main Street Hub Named One of the Best Places to Work by the Austin Business Journal was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.

Source: Main Street Hub

What is Integrated Marketing? 0

Marketing has changed a ton over the past several years.

Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and with it, a dramatic shift in consumer behavior and expectations.

Today’s customers are more demanding. Impatient. And vocal about their experiences with your business. To remain competitive, you need a comprehensive array of tools and channels, working seamlessly together, to deliver a consistent message – and consistently excellent customer experiences.

Which brings us to the point of today’s post:

What IS integrated marketing?

As you can probably gather from the name, integrated marketing combines a wide range of digital and traditional marketing tools (e.g., SEO, social media. direct marketing, content marketing, advertising, PPC) to reinforce one another and improve overall effectiveness.

An integrated approach ensures that all parts of your marketing engine:

  • Deliver a consistent message
  • Ensure a seamless experience for customers
  • Work in concert to increase overall effectiveness and ROI

And, why is integrated marketing important for your business?

  • 1+1=3.
    With an integrated approach, the whole is greater than the sum of its parts. Integrated marketing uses cross-channel strategies to ensure the most effective communication with your audience. It combines the power of traditional advertising and PR with the use of new, yet powerful, online communication tools to reinforce your message and increase its overall impact.
  • It improves consistency.
    An integrated campaign delivers the same fundamental marketing message using a variety of tools. Repeating similar messages and using similar visual elements across communication channels allows you to more effectively build your brand.
  • It puts customers first.
    Today’s consumers get their information from a dizzying array of sources. An integrated approach ensures your marketing message reaches customers where and when they want it.
  • It’s efficient and cost-effective.
    Technology is blurring the lines between traditional and digital marketing, and integrated marketing capitalizes on this convergence. For example, a TV ad can be published across a variety of video platforms (e.g., on your YouTube channel, on your company website, embedded in a blog post) to boost exposure and increase the ROI of video production costs. Similarly, traditional forms of advertising can direct consumers to your online resources or digital campaigns. Integrated marketing ensures that all the parts of your engine work together to maximize reach, consistency and overall effectiveness.

BARQAR: Buffalo’s integrated marketing experts.

If your business needs a comprehensive marketing solution to build your brand, drive sales leads and protect your reputation, give the integrated marketing experts at BARQAR (bark-er) a call.

The post What is Integrated Marketing? appeared first on BARQAR.

Source: Barqar