Tagged: Reputation Management

Online Reputation Management

Bad Marketers Don’t Keep Up (with Technology or their Competition) 0

Smart Marketing … embraces change.

Back in 1965, Intel co-founder Gordon Moore made a prediction known as Moore’s Law, which states that computer processing speed doubles every 18 months.

Translation?

In just 2 years, your website is already outdated.

Computers are becoming faster and more powerful every day. Internet speeds are continually increasing. And according to Social Media Today, there are over 3.6 billion internet users who conduct over 2.9 billion Google searches every day.

The digital world is changing faster than ever. Are you keeping up with technology?

Your competition sure is! Smart marketers leverage tech advancements and update their digital footprint frequently to yield huge rewards like:

  • Better rankings in the most common searches their target audiences conduct.
  • Detailed insights on website visitor behavior (which you can use to make further improvements).
  • A faster, more seamless experience for people who visit their website.
  • A more “leak proof” sales funnel, which ultimately converts more prospects to customers.

So, when was the last time your website was updated?

If it’s been more than 2 years, here are three renovations to consider:

Install (and use!) Google Analytics.

This powerful tool allows you to see who is visiting your site, where they came from, and how they interact with your site. Using its intuitive dashboard, Google Analytics delivers amazing insights in just a few clicks that will help you:

  • Determine if the right types of people are visiting your website.
  • Find out what pages visitors spend the most time on, and from what pages they exit your site (so you can refine content and calls-to-action on those pages).
  • Identify SEO trends, content trends and other marketing trends that may impact your site’s performance.

Build a responsive website.

With more people than ever accessing the web from phones and tablets, it’s critical for your website to look great on a small screen and load fast. With a responsive website design, on-page elements (like menus, buttons and sidebars) automatically adjust to the user’s screen – making it ideal for user experience (and Google’s preferred website design).

Focus on user engagement – not keyword-stuffing.

“User engagement” (i.e., the ways site visitors interact with your site) is slowly becoming a core part of Google’s algorithm, rendering keyword-stuffing ineffective.

As a smart marketer, your website must offer value to the user and answer their query. It’s that simple. And while keyword optimization is still an important part of ranking well in your target audience’s searches, you must also engage your audience to keep up with Google’s ever-evolving algorithm by:

  • Encouraging users to stay on your website.
  • Encouraging users to visit more pages on your site.
  • Encouraging users to contact you.

If you want your site to perform (i.e., convert) better than competitors, audit each page from an engagement perspective by asking these two simple questions:

  • If a visitor lands on this page, can they easily find the information they need?
  • Is it clear what action the visitor should take next (e.g., contact you, visit another page on your site, request information, schedule an appointment) – and can they take that action with a single click?

Does your website need an update?

Let BARQAR’s marketing experts conduct a free audit of your company’s website. We’ll review what you’re doing right, suggest what you could improve, and provide practical suggestions for transforming your website into a powerful marketing engine.

Get your free website audit from BARQAR.

 

The post Bad Marketers Don’t Keep Up (with Technology or their Competition) appeared first on BARQAR.


Source: Barqar

Main Street Hub’s Annual Hackathon 0

Our Product and Engineering Teams present creative ideas to help our customers

The creative innovators and problem solvers on our Product and Engineering Teams are working together every day to create the best technology in the local space. Together, they invent, build, test, and perfect all of the tools that our team uses to better tell our customers’ stories.

This month, in an effort to give our team the time and freedom to explore new product ideas and use their skills to come up with creative solutions, Director of Software Engineering Nicole Cornelson hosted our third annual Main Street Hub Hackathon!


Nicole Cornelson, Director of Software Engineering

We sat down with Nicole for some insights on why it’s important that our teams get to break from their every day and flex their creative muscles:

How would you describe the Main Street Hub Hackathon?

“The team takes an opportunity to work on projects that interest them. Most of the time these projects also have a business objective.”

Why do you think it’s such an exciting time for the Product and Engineering Teams?

“It’s exciting because teams get to connect and work together on something they are passionate about. It allows for new technologies to be leveraged and also the chance to think creatively on solving a problem in a short time frame.

We also take time to celebrate at the end and vote for the Most Strategic, Most Realistic, and Most Popular project. The notion of a competition is key to driving participation and excitement.”

Why do you think it’s important that our Product and Engineering Teams get the chance to participate in the Hackathon every year?

“These events bring the work and team building opportunity together. It allows teams that might not usually work together to get to know one another as people and leverage different talent. It is a fun an productive 2.5 days and the impact is huge!”

Here are some of our winners:

Learn more about our Hackathons here!



Main Street Hub’s Annual Hackathon was originally published in Main Street Hub on Medium, where people are continuing the conversation by highlighting and responding to this story.


Source: Main Street Hub

51 Items to Include in Your Job Career Portfolio 0

career portfolio graphicA well-structured career portfolio is one of your best tools in winning job opportunities, plain and simple. This means it’s time to roll up your sleeves and get to work on yours.

One of the most common questions people have is about what to include in a portfolio, so we wanted to list some options for you. Even if you aren’t in need of totally revamping your career portfolio right now, you should keep an eye out below for items you can put together or start collecting for the future. Doing this will make the career portfolio process a whole lot easier.

1. Demonstrate Your Education and Training

This is a crucial step when developing your career portfolio since it establishes high level qualifications that employers will want to see. Regardless of your industry or level of training and/or education, taking time to gather this type of information is helpful for potential employers and for yourself.

Putting what you have together now will save you time in the long run not only when working on your career portfolio, but when you put together other materials. One mistake that people often make is underestimating the education and training that they already have. This is one of the most important parts of what to include in a portfolio, so you need to find something!

Even if you haven’t obtained a formalized degree in a specific area, this is a great opportunity to showcase the steps you’ve taken to master your area of interest in addition to working in the field. If you are switching careers, this section is especially helpful in communicating the ways that you’re preparing for this transition.

  1. Brochures describing training events, retreats, workshops, clinics, lecture series
  2. Certificate of mastery or completion
  3. Charts or lists showing hours or time completed in various areas of study
  4. Evidence of participation in vocational competitions
  5. Grants, loans, scholarships secured for schooling
  6. Licenses
  7. Lists of competencies mastered
  8. Samples from classes (papers, projects, reports, displays, video or computer samples)
  9. Samples from personal studies (notes, binders, products)
  10. Syllabi or course descriptions for classes and workshops
  11. Standardized or formalized tests
  12. Teacher evaluations
  13. Transcripts, report cards

2. Demonstrate Your Work Performance

This section of your career portfolio is critical if you have already entered the workforce. Make sure that you gather as much information about the organization and the work that you provided. Keep track of your contributions and any supporting materials. Holding on to this kind of info not only helps you recall this kind of detail, but makes it much easier to show others what it is you’ve been working on and what that says about you.

Many people share their education and training in their career portfolio, but forget the performance aspect. This is how you can differentiate yourself when someone views a handful of career portfolios all at once.

  1. Community service projects
  2. Descriptive material about the organization (annual report, brochure, newsletters, articles)
  3. Job descriptions
  4. Logs, list or charts showing general effort (phone calls received, extra hours worked, overtime, volume of e-mail, caseload, transactions completed, sales volumes)
  5. Military records, awards, badges
  6. Employer evaluations or reviews
  7. Examples of problem solving
  8. Attendance records
  9. Letters of reference
  10. Organization charts showing personnel, procedures, or resources
  11. Products showing your leadership qualities (mission statements, agendas, networks)
  12. Records showing how your students, clients, or patients did after receiving your services (evidence showing your impact on the lives and performance of other such as test scores, performance improvement data, or employment and promotion)
  13. Resumes
  14. Samples from (or lists showing) participation in professional organizations, committees, work teams.
  15. Surveys showing satisfaction by customers, clients, students, patients, etc.
  16. Invitations to share your expertise (letters or agreements asking you to train, mentor, or counsel others, invitations to present at conferences or professional gatherings)
  17. Documentation of experience as a consultant. (thank-you letters, products, proposals)

3. Demonstrate Your Data Skills

No matter your industry, use data to your advantage in your career portfolio. While you never want to overwhelm your audience, make a point to save information that supports your claims. Whether these are samples of your work, graphs charts and tables, formal documents or photos from a conference, keep tabs on this type of support. These can also provide the benefit of breaking things up within your career portfolio so it’s not all text.

  1. Communication pieces (memos, reports, or documents, a public service announcement.
  2. Writing abilities as demonstrated in actual samples of your writing (articles, proposals, scripts, training materials)
  3. Evidence of public speaking (membership in Toastmasters, photograph of you at podium, speech outline, brochure for your presentation, speaker’s badge or brochure, blurb from the conference.) Also posters, photos, reviews of actual performances (dance, drama, music, story-telling)
  4. Data (graphs, charts, tables you helped to produce, testing results)
  5. Display or Performance materials (actual objects, or illustrations, or posters from displays)
  6. Computer related (data base designed, desktop publishing documents, samples from using the Internet, computer video screen pictures or manuals covers illustrating programs you use)
  7. Formal and technical documents as in grant or loan applications (include proposal cover sheet or award letter), technical manual

4. Demonstrate Your People Skills

Whether you work remotely or are client facing every day, you will at some point need to interact with other humans. Because of this, it’s necessary to show that you’re comfortable working with others in your career portfolio. Here are some simple ways to convey this:

  1. People and leadership skills (projects or committees you share, projects you initiated, photos of you with important people, mentoring programs, proposals, documents or strategies related to negotiation)
  2. Planning Samples (summary of steps, instruments used such as surveys or focus groups)
  3. Problem solving illustrated with various artifacts. Use figures or pictures showing improvements in products, services, profits, safety, quality, or time. Include forms and other paper products used to solve problems
  4. Employee training packets, interview sheets, motivational activities

5. Demonstrate Yours Tools Skills

When people are wondering what to include in a portfolio this is one thing that they often forget as well. Start with taking stock of what kind of tools you use in your current job. What tools will you need to use in your desired job?

Take some time to consider how this applies to you, then get to work on showing examples of your success with the tools specific to your area. Whether you use hammers or excel, gather reference materials that demonstrate your mastery of these tools and include them in your career portfolio!

  1. Any artifact which shows technical skills, equipment, or specialized procedures used in your work:
  2. Paper documents or replicas of actual items including: forms, charts, print-outs (such as medical chart, financial statement or budgets, reports, emergency preparedness plan, marketing plan, customer satisfaction plan, inspection or evaluation sheet, financial or budget plans, spreadsheets, charts, official documents)
  3. Performance records (keyboard timing scores, safety records, phone logs, complaint logs, pay stub with hours worked highlighted, any record showing volume, amount, total time, response time, turnaround time, dollars or sales figures, size of customer database, organization chart showing people supervised)
  4. Technical directions, manuals, procedure sheets for specialized work, use of equipment, and detailed processes. This could include: sample pages from manuals, illustrations, technical drawings, blueprints or schematics, photos from the workplace, schematics or directions for tools or equipment, operation or procedure sheet
  5. Photos, video, slide-show, or multi-media presentation showing process or equipment.
  6. Actual items which can be handled in various ways: displayed in person one at a time or part of a display you set up

6. The Issue With Career Portfolio Examples

A common request you get from people who want to know what to include in a portfolio is if they can see career portfolio examples. While we do think using a template as a high-level starting point can be helpful for some, we often find that many people fall into a trap once they get their hands on some career portfolio examples. The reason for this is they start to create and work within an existing framework in a way that loses their unique spin.

When you look at something through the eyes of someone else or from a one-size-fits-all viewpoint, there can be some disadvantages. When you are trying to create something that shows off what you have to offer as an individual, we always advocate that you do as much of it yourself as you can.

What To Do Now

If you haven’t already, bookmark this page or copy and paste the items above for your reference. These items will guide your efforts when building or tweaking a career portfolio for years to come.

Also, try not to get overwhelmed when you’re starting to think about the first steps towards building an awesome career portfolio. It’s easy to put it off because you feel like a lot is riding on how good it makes you look to potential employers. Try to brush that aside and focus on the things that you do naturally that can help tell the story about who you are and what you do.

Don’t overlook smaller projects that you’ve worked on or events that you’ve participated in. Even you if you don’t end up sharing that information in your career portfolio – it’s better that you keep track of these kinds of mini-experiences so that you have the language and visuals to describe them later on if they do work well with other elements that you decide to include in your portfolio.

If you want to learn more about how to take something like your portfolio and tie it together with a personal brand that helps you accomplish your professional goals, sign up for a free BrandYourself account. Our software will guide you step by step through the process of developing an online reputation and personal brand with resources you have (like a career portfolio) and ones you should create.

The post 51 Items to Include in Your Job Career Portfolio appeared first on BrandYourself Blog | ORM And Personal Branding.


Source: Brandyourself