Tagged: Reputation Search

reputation search

SnapChat Adds Customer Reviews to Stories with Context Cards 0

Snap, the parent company for Snapchat, broke the news of their new feature, Context Cards on Tuesday. Context Cards allows your Snapchat friends and those who follow you to easily access reviews and reserve a table or a seat at the location tagged in the original snap. With Context Cards, users can tag their location within Snapchat, thus opening the door to their friends and followers of new-to-them restaurants and bars in their area.

The installation of Context Cards is not only valuable to the users of Snapchat, either. There is much to be had in this niche of the free branding and marketing world for businesses. For example, if you’re the owner of an up-and-coming diner in the downtown area of a select city, the best marketing you can get is word of mouth. After all, you’re new around these parts, and people don’t know whether to trust what you’re offering up yet. With Context Cards, a Snapchat user can simply tag themselves at your restaurant, granting their friends and followers access to an arsenal of information. From scrolling through restaurant reviews powered by TripAvisor to the having the ability to reserving a table via OpenTable, SnapChat has streamlined the consumers process in one easy, discovery-driven step.

By opening up the door to Context Cards, SnapChat has rebranded itself in one simple move. Not only are they a platform that is used across the board by a variety of users, but they’re now innovating the marketing and discovery world, too. By integrating the process of finding new places and finding ways to get there, Snapchat has joined the likings of Google as a search platform that easily showcases reviews to users who care to find out more about a specific place, and tells them exactly how to get there on a map. This is a move that many businesses should welcome, as it provides them marketing without lifting a finger, and showcases their raving reviews in an app used by millions worldwide.

Discovery is one thing, but providing the necessary information upon discovering a new place is another beast in itself. Rivaling a well-known competitor such as Yelp is a tall task, but something Snapchat has willingly taken on full-force. By partnering up with the likings of TripAdvisor, Snapchat has integrated reviews into the process of discovering; advertising for restaurants with minimal effort on the restaurant’s front. With this integration, it’s vital for bars and restaurants to maintain their online reputations for the sake of savoring old clientele, while basking in the ability to easily access the new clientele, as well.

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Source: Review Push

Google Makes it Easy to Showcase Your 5-Star Google Reviews 0

Have you ever wished there was a way to instantly promote your business’s raving 5-star reviews on a banner or display them in your storefront window? Google has taken the work out of the process for businesses just like yours with a little something called Small Thanks with Google. Never again will you need to contact a designer to format posters in various sizes, fonts and colors, as Google has streamlined this entire process for people just like you.  This is the perfect way to show off your numerous star-studded Google reviews to society in a new and vibrant manner.

Though it’s currently  only available to your clientele in the United States, it gives you the opportunity to market yourself out in an innovative way. Customer reviews are vital to the growth and sustainability of your business. With 91% of consumers utilizing the existe  nce of online reviews, make it easier for them to get a birdseye glimpse into just what your business can do for them by showcasing one of your numerous 5-star reviews both publically and creatively. Reviews are what keep your business moving forward, and with the helping hand from Thanks with Google, you’ll increase credibility for your services thanks to social repertoire. Positive reviews take the anxiety and worry out of the minds of consumers, reassuring them of their choice to invest in your business’s products and services.

To utilize Small Thanks With Google, simply visit the homepage and type in your business’s name in the search bar, as seen below:

Next, you’ll have the choice to select which banners you’d like to proceed with, and are also given the option to create and customize your own. This allows you to brand your posters in the appropriate manner according to your business’s brand guidelines:

After you’ve selected which prints you’d like to move forward with, you’ll be given the opportunity to share your 5-star review banners via your social channels, or to print them. With printing, you’ll be given the option choose what proportion you’d like to be created for the print prior to moving forward:

This allows you to create banners where necessary or poster-sized images to place on signs in front of your business if so desired. Ultimately, Thanks with Google is an easy way to showcase to the public who your business is and what you’re capable of by verified word-of-mouth. Carrying on your business’s good looks has never been easier or more accessible. So: what are you waiting for?

 

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Source: Review Push

The Value of Star Ratings for Businesses and Brands 0

There’s been much debate regarding star ratings and their importance to a business over the last few years. Despite where you stand on the matter, it’s near impossible to deny the criticality of existing on sites with star ratings, and having the reviews to gain star ratings on said sites. In today’s digital age where the internet seemingly rules over society, people are paying attention more than ever to what others are saying in the deepest, darkest corners of the web.

With a startling 91% of consumers reading online reviews regarding services and products, your business’s presence on various online review sites is dire. Surely you’ve read reports regarding the highly sought after 5-star rating, with different organizations playing alternate sides of the table. Some say you don’t want a 5-star rating, while others call for strong efforts to attain this prestigious rating. What many are failing to point out is the ‘why’ surrounding the entirety of the 5-star scale.

Regardless of industry, if you have a business in 2017, you should pay mind to online reputation management; which plays heavily into star ratings. As you can imagine, most purchases and investments start with a search of some sort. With 3.5 billion searches being conducted daily, you want to make sure that those who are searching for what you’re selling can find you with ease. When it comes to Google, the more they trust your business, the higher your business will rank on a Google search. But how does one acquire such trust? Simple: through the power of reviews.

The better the reviews of your business are online, the higher Google will rank your site on a Google search. This is set in place in efforts to help the consumer, as Google is a major advocate for user experience. Therefore, if you have links that are confusing and indirect, the system may not pick up on them; putting your page on the backburner — better known as page two of a search.

By being readily available and accessible on the web, you’re allowing the appropriate clientele to not only easily access your site, but to also expedite the decision-making process. If your target customers are able to find your site and your business on third-party review sites within the first page of a Google search, then they’re even more likely to click on your page and invest. In addition, more often than not, people will click on a business with a 5-star rating over one without a 5-star rating; especially over those with no ratings at all.

Reviews not only help grant validity to your business, but they also make a huge impact on conversion rates. The instant familiarity that consumers have with the 5-star rating system means that potential customers are able to see what others think of your company at a glance. Though people might have different interpretations of the 5-star scale, having star ratings not only helps you stand out amongst your competition, but also aids in the decision-making process for consumers. The more stars you have by your business name, the more sales you’ll likely get. A study done by Cornell University found that consumers are likely to spend 3% more on a business with good reviews.

The higher the star rating, the higher the conversion rate; yet only 36% of small businesses are investing in review marketing. This leads to being nearly invisible on the internet, thus losing out to your competition that appears on the first page of a Google search. A common misconception in regards to star ratings is that not having a perfect 5-star rating will put a damper on your business. Though it’s best to be on the hefty side of reviews, it’s not business-shattering to fall shy of a 5-star rating. The reality of the situation is that consumers have grown weary of a perfect 5-star rating. When a consumer sees a 5-star rating, they typically think one of two things: a.)this business has no reviews or b.) their own employees are leaving raving reviews to give them a 5-star rating.

Is it possible for a business to have a solid 5 star rating of their own? Of course! There are a plethora of businesses out there who genuinely have valid 5-star ratings that have the context within the reviews to back them up. However, for the majority of times, this isn’t the case, and consumers are wary of a perfect score. If you’re looking at your star ratings on any given site, like Google for instance, and you see a rating of 4.8; congratulations! This isn’t something to fret over or frown about, it’s something to celebrate. Though your business isn’t perfect, you’re acquiring feedback from your most valuable and honest resource: the customers.

Receiving feedback regarding genuine concerns from patrons isn’t a shot in the foot for your company’s reputation; it’s actually a chance to clear the air and create a longtime fan of your business if handled the appropriate way. If you receive poor reviews, your next steps are crucial in maintaining your business’s online reputation. If you ignore them, you run the risk of coming off as uncompassionate, paying little mind to resolving current issues. When you receive reviews that are less-than-admirable; simply address the complaint or concern directly and try to resolve them in a positive manner.

In the world of online reputation management, you need to ensure you’re raking in reviews of all kinds, as they go into the average star rating for your business. As previously mentioned, the number of reviews your company has, the higher ratings you’ll receive through avenues like Google which are built thoroughly upon trust. A higher number of reviews shows Google and other algorithms that you have a reputable business, and that it’s worth showcasing to the world. Companies with the most reviews tend to have the highest ratings. With brand monitoring tools like those offered by ReviewPush, your business can stay on top of it’s reputation and tackle any problematic issues firsthand.

A major key to managing your business’s online reputation is being accessible online on various third-party review platforms. This ensures that you’re on the radar and being picked up by search engines like Google and Bing. It’s also best practice to share your business’s reviews on your website. Embedding review feeds of your social channels leads to higher conversion rates. On top of higher conversion rates, Cornell University found that consumers are likely to spend 3% more on a business with good reviews. The same study also found that 92% of consumers will use a local business over outside competition if it has a 4-star rating or higher.  

As for 2017, Google and Yelp seem to be the dominators of the third-party review world. Though the most important review platforms for your specific business varies by industry, there’s no getting around the force of these two establishments. With Google being the largest search engine in the world, it’d be wise to pay a close mind to where your company lands on a Google search. When someone Googles your business, regardless of where you appear page-wise, the business listing for your company will pop up in the side panel of the first page; displaying your star rating. You’ll want numerous reviews from a variety of consumers to be widely accessible and known, thus boosting your overall star rating on Google.

For Yelp, stars matter just as much for business as they do for maintaining your online reputation. For instance, if you increase your overall star rating by 1 star on Yelp, your revenue can increase by 5-9%. Overall, if you’re not paying attention to your online presence and your business’s visibility on third party review sites, you’re not paying attention to the growth, development or success of your company. Start putting your company’s reputation into your own hands with online reputation management tools through ReviewPush. Starting is free and easy; how can we help you manage your reputation today?

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Source: Review Push

Apple Switches To Google Results Over Bing For iOS, Mac 0

Back in 2014 in a bold move, Apple dropped Google as their search results partner for their iOS 8 and Mac OS X “Yosemite” spotlight searches; joining forces with Bing instead. This was an interesting move for Apple to make, seeing as their internet browser, Safari, still operated under Google’s search algorithm automatically.

Fast forward three years, and Apple has changed the name of the search engine game yet again. This time, they’ve partnered with Google to run their Spotlight and in-app (Safari) search results, too. The reasoning behind this is in efforts to streamline user experience (uX), regardless of the Apple platform they are using.

In a statement made to TechCrunch regarding this new partnership, Apple said, “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,”.

The search results for any given topic will now include results for both video resources via YouTube, a Google-owned company, and web results via Safari.

Both Google and Apple have a vetted interest in engaging with the consumers in the ways they wish to be engaging, which has put both companies at the forefront of the technological world. With this newly-founded partnership, iPhone and Mac users will experience clean search results pulled from one source, rather than the confusion of two different interfaces depending on where you run your search; a constant occurrence prior to this change.

Regardless of their move away from Microsoft’s search engine, Apple is still in good standing with the company, and expects to conduct business together again in the future. Consistency is the motivator for Apple at this point in their journey, and with many people referencing Google as their number one priority in today’s data-driven world, partnering up with Google is a bold, but wise, move on Apple’s behalf.

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Source: Review Push

The Small Change Google Made That You Missed 0

There is no denying the importance of star ratings for businesses. Adding stars to a website’s search results has actually been proven to increase click-through rates by up to 30%, allowing for positive reinforcement in multiple areas for a business.

In 2014 and 2015, Google was experimenting with the colors of their star ratings, ranging from green to blue and red to gray. When these different colors were being tested, it was found that different colors were appearing for organic versus paid links.

As of today, there have been two separate results shown: yellow and orange. Familiar colors to Google’s star ratings, this could be all thanks to a tweak in design strategy from Google, and even attentiveness to the potential of psychological association with certain colors.

Though no statement has been officially made by Google regarding these testing changes, they could be playing with color to try and emote the most positive reaction to these star ratings from consumers, or at least the most honest one.

Without an official announcement from Google, we’re left to speculate the reasoning behind the toggling between orange and yellow-colored star ratings on Google’s search pages.  The color yellow is the brightest color in the spectrum, making it the most noticeable by the human eye. It’s also said to have an influence on the left side of the brain where deep thinking occurs.

Then there’s orange, which tends to elicit strong reactions due to its close relation to the color red. For design, it can be easy (and obnoxious) to overuse, but it works well as an accent color; such as the accent of star ratings on Google. Orange is a more active color that’s known to make people react via intuition.

In addition to the changes in color, Google seems to have also been playing with edging on their search results, too. In the above screenshot, you can see the first version has harsh edges, whereas the second version with the yellow star ratings has rounded edges. This could be thanks to a keen eye for User Experience (UX).

Rounded edges are often easier on the eyes and appear less bright, making them more accessible to consumers. These edges take less time to process by the eye, and they’re more organic to how we use everyday objects in the real world.

Though there has been no official announcement made, we’re curious to know what your thoughts on the changing colors of Google’s star ratings are. Why do you think Google is playing with diverse colors, and do you have a preference?

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Source: Review Push