The power of online reviews is increasing. Web savvy customers continue to share their opinions online, and business owners are following suit. With competition rising all around, local businesses should take note of their reviews now more than ever.
A high number of reviews can increase your local SEO and attract new business. A Zendesk survey found that 90% of participants said positive reviews affected their buying decision, and 86% said they were impacted by negative reviews. Positive online feedback is the most desirable, but even negative reviews can help bring in new customers. Check out our previous blog post to see how negative reviews can be positively influential for your business.
How can you get more customers to write reviews for your business? There are different ways to get more reviews, and they’re probably easier than you think.
An effective way to get more reviews is to simply ask. Proactively ask customers for reviews in a timely manner after they have purchased your product or service. This shows the customer that you value their feedback.
Customers may also wonder what they can get in return for their feedback. Offer incentives for reviews, such as $5 off the next purchase or 10% off their next visit. This will provide a small token of your appreciation for their review, and the customer has a reason to come back again.
It is also helpful to make it easy for customers to leave a review. Make the links to your review sites accessible by including URLs on a receipt, email signature, or newsletter.
For more tips on getting reviews, take a look at the Forbes article below.
Source: Review Push