Tagged: Reputation Social

Social Reputation Management

Technical Support Specialist 0

Partner Technical Support Specialist

Saskatoon, SK, Canada

The Partner Support position requires solid technical skills and an ability to learn new software quickly and understand how it works. The ideal candidate has a deep understanding of effective Customer Service. A background in selling or supporting interactive local media is a definite asset.

As Vendasta continues to grow and expand our international partner base, this position has the  possibility of requiring shift work or pager duty to provide support to these partners.

 

Primary Responsibilities:

  • Providing exceptional service and training for all new partners as well as potential partners
  • Maintaining product knowledge and awareness of developments (being able to brief partners as necessary)

Secondary Responsibilities:

  • Performing troubleshooting of our products and services
  • Coordinating feedback from partners on product development suggestions
  • Utilizing CRM software to manage interactions with customers (Zendesk)
  • Work with team to come up with plans and initiatives that will increase team efficiencies

Skills and Qualifications:

  • A Bachelor’s degree (Sales/Marketing related) would be considered an asset but ambitious, talented individuals with a high school diploma and/or related job experience will be considered. You’ll have to demonstrate a proven track record of operating with a high level of performance; just show us that you’ve got the kind of drive were looking for.
  • Solid knowledge of social media and a strong technical background. While you don’t need a degree in computer science, you have to understand new media and have an ability to understand how software works.
  • High standards of performance for self; assuming responsibility and accountability for success by self-imposed standards of excellence.
  • Proper phone etiquette and the ability to speak and write clearly and accurately. Superior communication skills and team attitude isn’t just filler for this ad. You have to be a team player at heart (we take our culture seriously) and have that outgoing spark that can create solid relationships with our partners.
  • Deals effectively with others, using appropriate interpersonal styles and methods to reduce tension or conflict.
  • Can clearly convey and receives information and ideas, through a variety of media, to individuals or groups in a manner that engages the audience, helping them understand and retain the message.
  • Organized and attentive to detail This position requires detail-oriented work, and with the high volume of work that we have, organization is essential.
  • Makes customers and their needs a primary focus of one’s actions; developing and sustaining productive customer relationships.

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post Technical Support Specialist appeared first on Vendasta.


Source: Vendasta

Digital Marketing Specialist 0

Digital Marketing Specialist

Saskatoon, SK, Canada

Our Goal is to make local businesses successful. A Digital Marketing Specialist works to help local businesses establish and/or maintain their online presence. The ideal candidate for this role would be someone who enjoys talking with people, understands the importance of online marketing, and has a working knowledge of social media marketing. They must also be comfortable creating online content and demonstrating excellent customer service skills. The ability to learn quickly and adapt to change is a valuable asset.

 

Responsibilities:

  • Work with local businesses on a regular basis to improve their online presence.
  • Conduct onboarding calls with local businesses to gather information and execute the services ordered, which requires following a script to ensure accuracy and consistency across the board
  • Work with local businesses to assess and implement a digital marketing strategy
  • Create marketing materials such as slide presentations and brochures
  • Build custom social media profiles for local businesses
  • Able to create and speak to reports outlining fulfilled services and proof of performance
  • Create and manage custom email campaigns
  • Create and publish social media content for many businesses in a variety of verticals
  • Work within Facebook Business Manager to boost social content (paid ads)
  • Respond to positive and negative reviews on behalf of the local businesses
  • Claim and correct any online listings, social sites or review sites for the local businesses
  • Track all completed and pending work within Vendasta’s task management platform
  • Provide exceptional customer service for our partners and their clients
  • Answer incoming calls and emails promptly and politely
  • Maintain product knowledge and awareness for our partners and their clients
  • Coordinate feedback from partners on product suggestions

Skills and Qualifications:

  • Digital marketing experience for local business
  • Proficient knowledge of social media (Twitter, Facebook, etc.)
  • Excellent written and verbal communication skills
  • Past experience in technical customer support
  • Superior communication skills
  • Exceptional organization skills and attention to detail
  • Ability to work independently as well as collaborate within a team
  • Bachelor’s degree and/or equivalent experience
  • Google and Facebook certified
  • SEO experience
  • Experience with slide presentation software (Google Slides)
  • Experience with image manipulation

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

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Source: Vendasta

Facebook Advertising Specialist 0

Facebook Advertising Specialist

Digital Agency Division, Saskatoon, SK, Canada

Description

Digital Advertising team is looking for an Facebook Advertising Specialist to add to the growing team. This person is responsible for the creation, monitoring, and optimization of all Facebook Advertising Campaigns in addition to acting as an advisor to the rest of the organization in their area of expertise. The role involves strategic thinking mixed with creativity and technical knowledge to ultimately craft campaigns that perform.

 

Skills & Qualifications:

  • 1+ Years of Facebook Ads experience
  • Commerce or Marketing degree or certification preferable
  • Facebook Blueprint certified preferable
  • Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients

Responsibilities

  • Create, manage, and optimize Facebook campaigns
  • Write copy
  • Various tasks involving advanced Facebook Advertising tools such as the pixel, custom audiences, lookalike audiences, custom conversions, re-targeting, etc.
  • Create and manage split tests
  • Create reports for Facebook campaigns
  • Answer questions from internal colleagues and Vendasta partners about Facebook Advertising
  • Assist Vendasta salespeople when addressing technical aspects of Facebook Advertising

KPI

  • Campaign performance
  • Campaign throughput

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post Facebook Advertising Specialist appeared first on Vendasta.


Source: Vendasta

The WordPress SEO Enhancements You Wish You Had, And Now Can — Part 3 0

The WordPress SEO Enhancements You Wish You Had, And Now Can — Part 3 was originally published on BruceClay.com, home of expert search engine optimization tips.

Announcing Bruce Clay SEO WP™

If you’re a WordPress publisher, you have many options for boosting your search engine optimization. You may be using Yoast SEO, All in One SEO, or another plugin to help you cover many SEO bases for the content you publish.

However, as I’ve been pointing out through this series of posts, current SEO plugins don’t go far enough. A lot of enhancements are needed to take you from just “best practices” to targeted and specific guidance that shows you how to get the maximum visibility for each of your posts.

In Part 1 and Part 2 of this series, I explained gaps that currently exist between SEO plugins available and the needs today. It’s a topic I’ve been thinking about for well over a year, as well as dreaming, planning and developing …

Now in this Part 3 post, I’m pleased to share a solution that has been months in the making.

The Bruce Clay SEO plugin for WordPress brings the power of our proprietary SEO diagnostic tools to the WordPress environment. And it adds search ranking and analytics performance metrics to the WordPress interface.

The combination of the new plugin and the SEOToolSet™ powering it is a MASSIVE difference-maker. We set out to “bridge the gaps” and enable any WordPress copywriter, editor or publisher to implement smarter SEO improvements, monitor their content’s reach, and much more.

bridging the gap

Introducing a new WordPress plugin that bridges the gaps to add search ranking and analytics performance metrics to the WordPress interface. Sign up here for an invitation

Here’s what WordPress SEO has been missing until now.

Competitive Insights

Optimizing content based on SEO best practices is like trying to do surgery with a cookie cutter.

Smart SEO considers the variety of pages that Google is already ranking for any particular query. You can then improve a page that matches the query intent and content type to be the best result.

To make this easy for WordPress users, the new plugin presents customized guidance on how you should alter your content elements. Recommendations reflect what Google is rewarding in the search results per keyword. The Bruce Clay SEO WP plugin brings insights from analyzing the top-ranked competitors right into the publishing environment.

You can also see which of your posts are succeeding in the search results. Based on metrics from Google Search Console like pageviews from Google visitors, you’ll know your best performing content from an SEO perspective and be able to create more unicorns like it.

Until now, you haven’t been able to easily see what competitors are doing. And you don’t receive guidance adjusted per keyword for your content targets. That ends here.

Keyword and Content Insights

What’s the optimal reading level for your content? It depends. Each keyword query can have its own set of signals when it comes to the search engine algorithms and what searchers expect. So readability scores naturally vary based on the query.

Smart readability goals should assess the reading level of your page or post compared to the top-ranking pages for the targeted keyword. This lets the author instantly know if the new content is on par with the competition at the top of the search results.

Keywords shouldn’t be limited to one per post, either. While the premium versions of some plugins do let you specify more than one focus keyword, most of the SEO plugins used today do not. Authors need to be able to focus on more than one keyword per page and know what the optimization targets are for each. So we created our plugin with this ability built in.

Once you’ve selected your keywords, how do they appear through your content? It’s valuable to distribute keywords throughout the content. If you’ve mentioned them only near the top, or clustered them in just one paragraph, a search engine bot might not consider your page as relevant as another page that uses the phrase throughout.

Color coding shows you where your keywords appear, using a different color to highlight each focus keyword. So at a glance you can check your keyword distribution before you publish to make sure you’ve used them consistently, not too much and not too little, throughout your post.

Sitewide Insights

SEO includes improving a site’s “Expertise, Authority and Trustworthiness.” One way you grow your expertise on a subject is by developing a lot of content around it. Search engines evaluate a site’s depth of content on a theme to help determine its expertise.

Until now, SEO plugins haven’t shown you an analysis of your content depth site-wide within the WordPress environment. But that’s exactly where you need to plan and create!

So the plugin tells you how many times you’ve written about a topic in the past. And, by integrating data from Google Search Console, you can see exactly how many times you’ve focused on a keyword and how those posts are performing — without leaving WordPress.

Duplicate content is another headache for SEO-savvy publishers. To avoid inadvertently duplicating page elements, the plugin checks and alerts you when there is a possibility of duplicate content.

For example, you’ll know if the title tag, meta description or the content on a new page appears on multiple pages of the site. Where you previously had to go to an external tool to check and fix duplication issues, you’ll now see them reported at the point of publishing.

One more important sitewide analysis you can now get from the comfort of WordPress is access to all-important mobile performance stats. Rather than having to check various external tools, you can confirm the “mobile-friendly” score of your pages and see details about issues with mobile usability that could impede the site’s SEO and user experience. This is increasingly important with Google’s promised mobile-first index rolling out in the coming months.

Author Metrics

Which pages are your top performers and who are your top authors? These can change daily or weekly if you’re running a busy enterprise blog. But the standouts are incredibly helpful to know — especially if you plan on creating a reward system to encourage authors to hit certain goals for page views, engagements, or posts published.

When authors and publishers can access data that shows top-performing posts by author, a system of gamification and incentive can be fostered.

What you’ll get from the Bruce Clay SEO plugin for WordPress is access to data on the top performing posts or pages by contributor to the website as measured by actual visitors over a selectable period of time. It’s a scoreboard right in your WordPress environment.

Access to the SEOToolSet Engine Powering the Plugin

Enriching your publishing work space with both performance insights and optimization targets customized based on real-time search results is what makes the new plugin from Bruce Clay unique. To accomplish it, there’s actually a huge engine working behind the scenes to deliver insights inside the WP plugin ━ and plugin users can access that proprietary software, too, as part of their subscription!

Called the SEOToolSet, it’s a software suite for the serious search optimizer. As a Bruce Clay SEO WP user, you don’t ever need to leave WordPress or check out the full SEOToolSet at all. But here are a few reasons I think you’ll like the SEOToolSet and want to explore:

  • An SEO tool with a site spider that proactively and regularly searches your site and alerts you of potential issues.
  • An SEO tool that complements your plugin with historical keyword ranking reports.
  • An​ SEO tool that offers inbound (backlink) analysis and link quality scores.
  • An SEO tool that complements your plugin with a detailed analysis of a page as seen through the eyes of Google, including resolved and executed JavaScript, WP custom fields, images, and tags.

It’s the combination of the new plugin and the SEOToolSet™ powering it that will put you light years ahead of your competition!

Finally, the SEO Plugin You’ve Been Waiting For!

Now is your chance to try Bruce Clay SEO WP™ completely FREE.

You can be part of our special FREE preview release. You’ll be test driving the tool to give us early user feedback and getting access to the cutting-edge of WordPress SEO.

Sign up here for an invitation to our limited free preview release. See what your SEO has been missing!

Bruce Clay SEO WP™ gives you smarter SEO insight. It adjusts recommendations per keyword, so you can optimize content in real-time as you create it. It integrates analytics and the power of the SEOToolSet to help your site earn traffic from search.

If you have friends or colleagues that could benefit from better WordPress SEO tools, then share this post series with them. And if you just like how we think, then tell everyone.


Source: Bruce Clay

User Experience Designer 0

UXUI Designer

Digital Agency Division, Saskatoon, SK, Canada

Description

“Behind every great product there is a person with great empathy for the customer, insight into what is possible, and the ability to see what is essential and what is incidental.” – Marty Cagan

As a Digital Agency Product Designer, you will be responsible for creating and maintaining the Digital Agency product titled “Concierge”. You will focus on the look, feel, and functionality of product. You should have strong UX skills and a passion for brainstorming, developing, and testing a wide range of design solutions. The ideal candidate should love nothing more than testing solutions with real users and iterating based on feedback.

Responsibilities

  • Collaborate with the Concierge Product Owner on implementing the vision for the product
  • Interact closely with Concierge users, internal and external, to gain insight into all user workflows and product functionality
  • Work with the Concierge Development team to give UI/UX guidance and to ensure proper implementation
  • Rapidly prototype & test new product initiatives and design projects

Skills and Qualifications

  • Familiarity with Marty Cagan Product Development process
  • Experience with the process of building and testing UI prototypes
  • Experience with user testing design solutions and gathering quantitative and qualitative feedback
  • A good understanding of HTML, CSS, and JavaScript
  • Experience with graphic design and common graphic design tools
  • Ability to maintain a close working relationship with the VP Product Design to ensure that Concierge adheres to all Vendasta UI/UX standards
  • Excellent feel for beautiful aesthetics of software user interfaces

Why Vendasta

Vendasta is a software company that believes in local, and is driving local economies. Located downtown Saskatoon, Saskatchewan, we build a online platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 650,000 local businesses thrive and succeed—and we love what we do.

Learn more about Vendasta

The post User Experience Designer appeared first on Vendasta.


Source: Vendasta